Today's U.S. Latino population is growing, dynamic and evolving, reflecting a new American reality. Latino culture and family dynamics impact healthcare decisions and behaviors. Recognizing that Latinos are not a homogeneous group, experts from media, academic research and public health promotion will share insights, tips and tools in this timely webinar for closing the cultural communication gap with this diverse population.
After this session, participants will be able to:
- Identify diversity among Latino populations and take appropriate steps to build a communication ecology relative to that diversity
- List at least two healthcare myths about Latinos
- Describe the role that media, community and family influences play in healthcare decisions
- Describe how to reach Latinos more effectively through culturally relevant communication and outreach
Speakers:
Sonya Suarez-Hammond, Senior Director of Strategy & Insights/Healthcare at Univision Communications
Dr. Holley Wilkin, Professor and affiliated faculty of the department of Partnership for Urban Health Research at Georgia State University
Dr. Carmen Gonzalez, Postdoctoral Scholar at the Annenberg School for Communication and Journalism at the University of Southern California.
Moderator: Nancy Murphy, Executive Vice President, Metropolitan Group.
This presentation was from the fifth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
http://cc.readytalk.com/play?id=2peynd
Visit these links for the other resources related to this webinar:
Resources:
http://www.slideshare.net/SPHCalpact/putting-culture-into-context-resources
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email [email protected]
The document discusses cultural competency regarding the Hispanic population in Missouri. It notes that Hispanics make up 4.3% of Missouri's population and 10.6% of the population in Sedalia. Communication can be challenging due to language barriers, and using family for interpretation is discouraged. Hispanics have less access to health insurance and higher rates of dental issues. Common health concerns include heart disease, cancer, diabetes, and obesity. Nutritionally, Hispanics tend to consume more rice, fruits, and fiber. Prenatal care access is also an issue. Catholicism is the dominant religion among Hispanics in the US.
This document summarizes a needs assessment study conducted with refugees and immigrants with disabilities in Chicago. The study found that refugees and immigrants with disabilities face compounding health disparities due to factors like inaccessible housing and facilities, social isolation, and lack of culturally competent services. The needs assessment utilized surveys and interviews with Hispanic/Latino individuals with disabilities to evaluate their needs across various life domains. A key finding was that inaccessibility in one area, such as housing, negatively impacts other areas like access to healthcare, employment, and education. The study aims to improve services for this population by enhancing care coordination, empowering independence, and increasing cultural understanding of disabilities.
Cultural competence in healthcare means providing care that respects diverse cultures. There are over 2,500 global cultures, each with their own values and traditions. To be culturally competent, healthcare workers should not make assumptions but ask questions to understand how a patient's culture may impact their needs and preferences. Key areas like medication, communication, death and dying, and diet can have different meanings across cultures.
This document summarizes the state of nutrition among Latino children and families in California. It finds that Latino children in California are more likely than other groups to live in low-income households and experience food insecurity. Latinos also have less access to healthy food retailers in their communities. As a result, Latinos in California have higher rates of being overweight, obese, and experiencing related chronic health conditions like diabetes. Federal nutrition programs help many Latinos access nutritious food, but disparities remain, highlighting the need for continued efforts to improve access to healthy options.
Community mapping presentation: Tk’emlups te SecwepemcJoelaab
The Tk'emlups te Secwepemc are a Secwepemc band located where the North and South Thompson Rivers meet in British Columbia. They have over 1000 members and have faced challenges such as the impacts of residential schools, loss of culture and language, poverty, and poor health outcomes. However, they are working to strengthen their community through initiatives in areas like education, housing, childcare, and economic development. Key community organizations supporting the Tk'emlups te Secwepemc include the Kamloops Native Housing Society, White Buffalo Aboriginal Health Society, and Tk'emlups Indian Band.
Culturally competent nursing care - To the Filipino Patientmelijaje87
This document provides background information on delivering culturally competent nursing care to Filipino patients. It discusses the history and population demographics of Filipinos in the US, particularly their prevalence in California and Hawaii. Their traditional diet, religions, languages, and family dynamics emphasizing multigenerational households and respect for elders are outlined. Common health issues like cardiovascular disease and diabetes are also reviewed. The document advocates for nurses to understand patients' cultural beliefs and expectations to ensure satisfaction, and lists interventions like awareness of traditional healing practices.
This document discusses different types of abuse including elder abuse, child abuse, and domestic violence. It defines each type of abuse and provides statistics about child abuse. Elder abuse involves the mistreatment or neglect of elderly persons, usually by a caregiver, and can include physical, financial, psychological, or emotional abuse. Child abuse results in harm or injury to a child and damages their self-esteem and development. Domestic violence involves the routine intimidation or harm of a person through abusive acts and words and is a power and control issue rather than a gender issue. The document outlines the different types of each abuse and provides information on intervention and reporting procedures.
Native Americans have faced significant hardship and loss of culture due to European colonization. This document discusses the implications of this history for modern substance abuse issues among Native American communities. It provides statistics showing high rates of alcohol, tobacco, and drug abuse as well as related problems like domestic violence and poverty. The document examines cultural and historical factors contributing to substance abuse and explores traditional and Western approaches to treatment.
Communicating for Success: Improving Health Outcomes for Transgender Peoplejayembee
This document provides an overview of a presentation on communicating for success and improving health outcomes for transgender people. The presentation's agenda includes discussing definitions, language usage, gender identity, collecting data on sexual orientation and gender identity, asking questions sensitively, and providing affirming care. The presentation emphasizes that gender affirmation across social, psychological, medical, and legal domains is key to engagement and retention of transgender people in health services. Affirming care involves using preferred names and pronouns, deferring unnecessary exams, conducting sensitive exams only when needed, and acknowledging barriers transgender people face.
This document discusses providing culturally competent care to LGBT patients. It begins with definitions of key terms related to sexual orientation and gender identity. It then discusses disparities LGBT patients face in healthcare, including refusal of care, disrespectful treatment, and lack of policies protecting LGBT patients. The document advocates for awareness of LGBT issues, sensitivity, and delivering inclusive care that meets the diverse needs of LGBT individuals and families. It provides tips for chaplains, such as using preferred names and terminology, and establishing trusting relationships through active listening.
This document provides an overview of Hispanic/Latino culture for educators. It discusses key demographics of the Hispanic population in the US and their regional origins. It also covers cultural insights into Hispanic foods, languages, social conventions, folklore, dichos, taboos, entrepreneurs, entertainers, politics, religion, and organizations. The document addresses common stereotypes and challenges faced by Hispanics. It concludes by outlining nine strengths of Hispanic students and recommendations for how educators can support these strengths.
This document discusses the importance of cultural competence in psychiatric care for children on the Texas-Mexico border. It describes two cases of young Hispanic females who experienced hallucinations and were treated by both local curanderos (faith healers) and psychiatrists. The treatment team took time to understand the families' cultural beliefs and integrate them into the treatment plans. It emphasizes that cultural competence is essential for physicians due to increasing diversity and the role of culture in shaping illness perceptions and treatments.
This journal entry discusses the student's experience in a transcultural nursing class. The class focused on developing cultural competence and covered topics like cultural awareness, knowledge, skills, and encounters over 5 weeks. Assignments included papers, presentations, exams, and discussion boards on various cultural groups. The student learned about many differences between cultures and how this knowledge will help in providing nursing care that is respectful of cultural expectations. The most significant learning was gaining awareness of variances among cultures.
This document discusses cultural competency in healthcare. It defines globalization using Princess Diana's death as an example. It then discusses health disparities between cultural groups and problems that can arise, such as inappropriate grouping of diverse cultures. The impact of cultural competency is described as leading to more successful patient education and outcomes. Models of cultural assessment and providing culturally competent care are presented, including Leininger's theory of transcultural nursing and Purnell's model of cultural domains. The importance of organizational cultural competence is discussed.
September Newsletter Draft Revised by VF 9.15Roxanna Chavez
This document provides information from the September 2016 issue of a newsletter from the Center for Latino/a Mental Health at The Chicago School of Professional Psychology. It includes summaries of presentations on autism in the Latino community and suicide prevention among young Latinas. It also highlights alumni, upcoming fellows, and events for Hispanic Heritage Month from September 15th to October 16th.
The document summarizes information about refugees and the refugee experience in the United States. It states that over 40,000 refugees are resettled in the US each year, with Texas accepting almost 4,000 refugees last year, over 1,200 of which settled in Dallas. Refugees face numerous challenges in integration, including language barriers, lack of social support, difficulties with education and healthcare access, and mental health issues from experiences of trauma and persecution. Resettlement agencies aim to make refugees self-sufficient within 6 months of arrival by providing initial housing, food, medical care, and helping with long-term integration needs.
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
This presentation was part of Embody's Safe Healthy Strong 2015 conference on sexuality education (www.ppwi.org/safehealthystrong). Embody is Planned Parenthood of Wisconsin's education and training programs. Learn more: www.ppwi.org/embody
DESCRIPTION
Institutional and social barriers place Latino families in the U.S. at greater risk for adverse health outcomes, often facing unique challenges to healthy sexuality and access to reproductive health care; the services available are often not linguistically or culturally appropriate. To help Latinos navigate the health care system and address their need for culturally relevant health information, Planned Parenthood of Wisconsin (PPWI) utilizes specially trained lay community members as frontline public health advisors. Promotores de Salud have firsthand knowledge of the issues affecting the communities in which they live and serve, and through direct education and training in homes and other familiar venues, become trusted resources. The workshop described the Promotores model and explored how community health advisors can model and teach health literacy skills in underserved communities.
ABOUT THE PRESENTERS
Maria Barker, Multicultural Programs Manager at PPWI, is a bilingual (Spanish/English) community educator of Mexican origin. She has facilitated reproductive health education programming including hundreds of home health parties for the Latino community since 2003. She is well recognized for training and using lay community workers known as Promotores de Salud to reach the Latino community. Maria is a graduate of the Latino Nonprofit Leadership Program through UW-Milwaukee and Cardinal Stritch University, and is a Certified Sexuality Educator by Planned Parenthood of Western Washington and Centralia College.
Al Castro, MS BSSW, Program Director at the United Community Center of Milwaukee, manages the UCC Health Research Department, which collaborates with universities to conduct community-engaged research to develop programs and services that address health issues and inequities in the Latino community. Castro holds a BS in Social Work from Carroll University and an MS in Business Management from Cardinal Stritch University. Castro is a licensed social worker in Wisconsin and is fluent in Spanish.
Angeles Soria Rodriguez, a Mexican immigrant, started her community service by helping co-workers and neighbors access health care, hospitals, courts, DMVs, and other resources. When Angeles moved to Milwaukee, she volunteered at community organizations and attended comprehensive trainings about cardiovascular and mental health, financial management, and nutrition. Angeles now concentrates her volunteer efforts on creating leadership among Latina women and reducing Latino obesity. As a health promoter at PPWI, she uses the Cuidandonos Creceremos mas Sanos curriculum she helped develop to facilitate home health parties that help Latino families get comfortable talking about healthy
The Cost of Culture: Addressing Vaccine Disparities Within Indigenous Populat...JonathanStrandberg1
This presentation was presented to students and faculty at URI. This presentation addresses the key cultural values and beliefs within indigenous populations. Identifies barriers to vaccine uptake and analyzes solutions used by healthcare workers to increase vaccination rates. The presentation ends with identifying the role of pharmacists in immunizing this population.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
The Ventanilla de Salud program provides health services to Mexican and Latino communities through mobile health clinics organized by Mexican consulates and local health organizations. In 2014, the Kansas City mobile clinic held 8 events screening over 3,750 individuals. Screenings found high rates of obesity, prediabetes, and hypertension. Younger participants had less access to healthcare and lower education. The program aims to improve health access, education, and prevention, especially for common issues found in screenings like diabetes and cardiovascular disease.
ThinkNow & Sensis: The Hispanic Millennial ProjectThinkNow
U.S. Hispanics, on average, live longer than non-Hispanic whites. How can this be? Non-Hispanics whites have higher income and education levels which tend to correlate with longer life expectancy. This is known as the Hispanic Health Paradox.
Usurping Dr. Google: Easy and Effective Ways to Create Health Literate Commun...Kayla Martin-Gant
For libraries, especially those on a tight budget, maintaining up-to-date information on physical and mental health for our patrons can be extremely difficult. In Mississippi, where knowledge of mental health disorders, chronic conditions, and other health issues is often minimal, it's vital that libraries do what we can to provide that information to our communities.
This presentation will show you some of the unknown resources libraries can utilize for fostering health literacy in their communities and present easy, cost-effective, and actionable ideas for promoting these resources both in-house and digitally.
2 mental health and disorders mental health and dismile790243
This document discusses a rising trend of mental health disorders among individuals on Chicago's south side. It notes that African Americans have higher rates of mental health disorders like post-traumatic stress disorder and schizophrenia. The document proposes a research study called Project IMPACT that would survey adults in south side Chicago neighborhoods about their mental health using questionnaires. The expected result is an increased risk of mental health disorders among African Americans in those areas. It concludes that decreasing this risk is important for improving the overall health of the African American population.
CULTURESPAN MULTICULTURAL CONF PRESENTATION FINAL V2 5 24 16Manny Rodriguez
This document summarizes key findings from research on Mexican-American consumer health behaviors and attitudes. It finds that alternative medicine and natural remedies are often preferred to Western treatments, and that younger Hispanic millennials are not getting screened for diabetes and other conditions at appropriate rates. Younger immigrants especially rely on home remedies instead of visiting doctors. The research also finds that email, doctors, and online sources are most trusted for health information. It recommends targeting Hispanic millennials in culturally sensitive messaging and accounting for cultural beliefs around fate, present-focus, and flexibility when designing health programs and communications.
Health and Health Care for Hispanics in the United States - Updated January 2018KFF
Hispanics make up nearly 1 in 5 of the US population and are projected to account for 1 in 4 people by 2045. They face greater health challenges such as higher rates of obesity, diabetes, HIV diagnosis, and teen birth compared to whites. Hispanics also experience greater barriers to healthcare access, with higher rates of being uninsured, having no usual source of care, and not seeing a doctor or dentist in the last year. Additionally, Hispanics are more likely to face other social determinants of poorer health such as lower levels of education, food insecurity, and unsafe neighborhoods. While the uninsured rate for Hispanics declined under the Affordable Care Act, they are still more likely than whites to
For healthcare organizations, attracting and supporting ethnic markets has quickly transformed from an “add on consideration” to a powerful consumer group and strategic piece of the business model. The success of President Obama’s broad-based and extremely diverse campaign tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s ethnic market? Short of having a dedicated ethnic marketing group, how can you incorporate best practices to your existing marketing infrastructure to ensure that your brand and content resonate across cultures?
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
A tremendous need exists to engage hard-to-reach populations in HIV/AIDS care. That’s because numerous factors prevent people living with HIV/AIDS (PLWHA)—especially disadvantaged and disproportionately affected populations—from engaging in care or remaining in care.
This Webcast introduces providers to several successful strategies for reaching the most vulnerable populations:
Howell Strauss, DMD, AIDS Care Group, discusses traditional street outreach, as well as his involvement with both the SPNS Oral Health Initiative and the SPNS Jail Initiative.
Lisa Hightow-Weidman, MD, MPH, Department of Infectious Diseases University of North Carolina at Chapel Hill, shares best practices in social marketing outreach in the context of her work as a SPNS Young Men who Have Sex with Men of Color Initiative grantee.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
The Hispanic Millennial Project - Wave 2: Hispanics and HealthcareThinkNow
The Hispanic Millennial Project is a joint research
study developed by cross-cultural advertising
agency Sensis and market research firm ThinkNow
Research.
Please go to the New York State Health Dept.httpswww.health.docxjanekahananbw
Please go to the New York State Health Dept.
https://www.health.ny.gov/statistics/vital_statistics/2013/
Census Bureau
http://quickfacts.census.gov/qfd/states/36000.html
Before you start the specific assignment you may want to examine the information available.
Area I Area II Source of
Data
Population
Birth Rate per 1000
Mortality Rate per 100,000
Major Causes of Death
Top 3 in order
Level of Education
% high school grad
% college grad
% adv
Level of Income
Median household in $
Racial/Ethnic composition
Use data from New York State Health Dept. and the Census Bureau to compare two communities of your choice. You may also want to try the Centers for Disease Prevention and Control CDC at www.cdc.gov. Another strategy to get information is to "google" your topic e.g. White Plains, New York demographic and mortality data.
The communities may be counties, cities, states or any combination of the two: eg. Westchester and Rockland, White Plains and Yonkers, Overall Westchester and White Plains etc., Bronx and NYC, Brooklyn and Queens, Brooklyn and Statewide or Citywide, New York State and North Carolina etc. HINT Before you finalize the choice of community make sure that you are able to locate material on it.
Please put the data in a table see above. Write a narrative -- a paragraph in length comparing the two areas. (I would suggest that online students prepare a paper copy for themselves). Be sure that your name appears on the report itself if you submit it as an attachment. Also, check that your data clearly indicates whether the number is a number, rate or percentage. If figure is a rate indicate the relevant population e.g. per 1,000, 10,000, per 100,000. See text for more information on rates.
You may attach map(s) and data table from NY State Health Dept. and the Census Bureau to your report. However, the table must report the data.
Grading-- A Complete report and comparison of two areas--Thoughtful comparison of the two areas. Sources of information ( for each item of information) clearly indicated. Provides a useful profile of socio-economic and health profile for areas selected.
B/B+ Good chart, good comparison. Sources of information clearly indicated.
C Comparison missing items, narrative comparison brief
D Assignment begun but not substantially completed
F Did not do assignment
Discussion Folder Open
Email your answer to me in the course email before 6 p.m on the due date.
Post your answer here after 6 p.m on the due date.
Article on Puerto Rican in US
See article. Has data from CDC National Center for Health Statistics
Health of Hispanic Adults: US 2010-2014
Centers for Disease Control and Prevention. CDC twenty four seven. Saving Lives, Protecting People
CDC A-Z Index
MENU
CDC A-Z
SEARCH
National Center for Health Statistics
Publications and Information Products
Data Briefs
Health of Hispanic Adults.
Structural Racism and Public Health: How to Talk to Policymakers and Communit...katiequigley33
This document summarizes an event about promoting structural racism and public health. It provides details on the event such as the date, time, accessibility options, speakers, and goals. It also summarizes key findings from focus groups and surveys on messaging around public health, policy influencers, and recommendations for addressing structural racism and health inequities.
How Government Agencies communicate with Hispanics via Social Media Nativa
Case Study: CDC Espanol Social Media campaign presented by the Centers for Disease Control and Prevention and DK Web Consulting. Topics discussed include Spanish social media monitoring, facebook advertising, custom facebook landing pages, and overall hispanic marketing strategy.
This document discusses mental health issues among Hispanic populations in the United States. It notes that while diversity in the US is increasing, the mental health field has struggled to keep up with multicultural needs. Specifically, it finds that Hispanics, now the largest ethnic minority, have low rates of utilizing mental health services and issues with access. The document provides an overview of major depressive disorder among the three largest Hispanic subgroups: Mexican, Puerto Rican, and Cuban Americans. It finds that while response to antidepressant treatment is comparable to non-Hispanic whites, treatment compliance appears to be a concern among Hispanics. The document calls for more research and efforts to improve mental health care and outcomes for Hispanic populations in the US.
Similar to CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Latino Communities (20)
This webinar will present the principles of Universal Design and how to apply it to designing websites and print materials that are accessible to people with low or limited vision. Peter Freedman, an expert with 15 years’ experience in web design and e-commerce will address technical, visual, and regulatory considerations to improve web and print overall effectiveness for readability. Whether you’re tech-savvy or not, have resources or not, you will walk away with the strategies to evaluate and make improvements to the readability of your web and print materials for audiences with limited vision.
Learning Objectives
• Describe key principles of Universal Design and advantages for the user experience
• List an example of how layout can improve readability for the visually-impaired
• Explain how different typographic practices can improve readability
Speaker: Peter Freedman, Web Designer
Moderator: Nancy Murphy, Founder, CSR Communications
This presentation was from the sixth session in UC Berkeley's Center for Public Health Practice sponsored Health Communication Matters! Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
http://www.meetingburner.com/b/hcwg/watch?c=TNAUPP&h=f
Visit this link for the other resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Website: http://sph.berkeley.edu/careers/center-public-health-practice
Questions?
Email [email protected]
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
This webinar covered best practices for using Google Analytics to understand website activity and performance. Matt Schulte from Metropolitan Group discussed how Google Analytics can provide insights into website traffic sources and behavior. He emphasized defining goals and key performance indicators to guide the use of analytics data. Alex Bernardin from the San Francisco AIDS Foundation then demonstrated how to navigate Google Analytics reports and extract useful information about traffic sources, user behavior, and areas needing improvement.
In this session, part of our Innovative Leaders Speaker Series, Leonard Schaeffer, Judge Robert Maclay Widney Chair and Professor, University of Southern California, and Founding Chairman & CEO of WellPoint discussed his perspective on the roles of leadership and management in large organizations, based on his experience in the public and private sectors. He presented a "Typology of Leadership" that uniquely describes the way in which these different roles contribute to and influence organizations in achieving their vision, mission and goals. Finally, Mr. Schaeffer applied his observations on leadership to the implementation challenges of the Affordable Care Act.
Enjoy the presentation from this lecture!
Learn more about the Innovative Leaders Speaker Series here:
http://calpact.org/index.php/en/events/innovative-speaker-series
Visit us at CALPACT!
calpact.org
You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Health insurance is one of the most complex products consumers will ever purchase. Starting October 1st, 2013, new health insurance marketplaces in many states will begin open enrollment for individuals, families and small businesses. Learn about what is being done to ensure consumers are fully informed and understand how to get the coverage they need.
Kathy Paez from the American Institutes of Research (AIR) will share the results from a national representative survey of consumer’s health insurance literacy. Coming at this historic juncture, AIR’s applied research offers insights in tailoring outreach and communication messages to consumers trying to understand health insurance in the new state and federal marketplaces.
Also presenting will be Jennifer Messenger Heilbronner from the Metropolitan Group. Jennifer will bring an insider’s view into strategies being used by Cover Oregon. As a new state insurance marketplace, her team is tasked with reaching a wide variety of audiences, addressing misperceptions and getting uninsured people in her state covered.
This resource was from the fourth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
https://cc.readytalk.com/play?id=551ax7
Visit these links for the other resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Applying Health Literacy to Health Insurance - Resources
http://www.slideshare.net/SPHCalpact/applying-health-literacy-to-health-insurance-resources
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email [email protected]
Ever wonder if your PowerPoint presentations show off your project or research to best effect? Here’s your chance to find out! Public health professionals face common challenges in explaining complex information and data to diverse audiences. Whether you present for the community or your professional peers, are a frequent presenter or a novice, this webinar with Tammy Pilisuk will help you transform PowerPoint “blah” into “ta-da.”
Build your health communication core competency. Walk away from this presentation with simple tips anyone (even YOU) can use to: critique your own slides, add visual interest, and connect with your audience.
This webinar was the third session in the CALPACT sponsored Health Communication Matters series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar: http://cc.readytalk.com/play?id=f2eh1v
Visit these links for the resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Technical Notes:
http://www.slideshare.net/SPHCalpact/tips-and-tricks-technical-notes
Resources
http://www.slideshare.net/SPHCalpact/tips-and-tricks-resources
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email [email protected]
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Ron Davis, Police Chief of East Palo Alto, ST Mayer of the San Mateo County Health System, and Sarah Lawrence of the Warren Institute on Law and Social Policy, UC Berkeley, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this keynote panel presentation from Larry Cohen of the Prevention Institute, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Sana Chehimi of the Prevention Institute, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Judy Li, Vice President, Health System Innovation and Community Benefit, Sutter West Bay Region, and Russell Lee of St. Luke's Health Care Center, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Julia Caplan, Program Director, Public Health Institute, Karen Ben-Moshe, Health in All Policies Taskforce Coordinator, California Department of Public Health, Meredith Lee, Health in All Policies, Intern, City of Richmond, and Gabino Arredondo, Health and Wellness Coordinator, City of Richmond, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Lucia Sayre of Health Care Without Harm, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Jack Henderson of Nutrition and Food Services at the UCSF Medical Center, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
This document discusses the relationship between transportation, equity, and community health. It notes that denser areas with more public transit options like bus routes tend to have better access to health clinics, while low-density areas with few clinics and underfunded bus systems have poorer health care access. It also discusses how Americans now drive much farther for daily activities than in the past. Lower-income families also spend a larger portion of their income on transportation costs. The document advocates for community involvement in transportation and land use planning to improve equity and public health.
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this keynote presentation from Clark Kellogg of Collective Invention, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Pat Dennehy of Glide Health Services, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
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Still I Rise by Maya Angelou
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3. What effect does the repetition of certain phrases have on the overall tone of the poem?
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CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Latino Communities
1. Welcome to the Webinar
Health
Communica/on
Ma1ers!
Pu$ng
Culture
Into
Prac0ce:
Communica0ng
with
Diverse
La0no
Communi0es
We
will
begin
shortly…
2. Today you’ll be hearing from. . .
Holley Wilkin, PhD
Georgia State University
Sonya Suarez-Hammond
Univision Communications, Inc.
Carmen Gonzalez, PhD
University of Southern California
3. I will be your moderator. . .
Nancy Murphy, MSHC
Metropolitan Group,
Moderator
4. Agenda
1. Review
of
session
objec0ves
2. Introduc0on
of
today’s
speakers
3. The
New
American
Reality:
Hispanics
and
Healthcare
4. Q
&
A
5. Crea0ng
a
Communica0on
Ecology
6. Q
&
A
7. Specific
ac0ons
and
resources
5. Objectives
• Iden0fy
diversity
among
La0no
popula0ons
and
take
appropriate
steps
to
build
a
communica0on
ecology
rela0ve
to
that
diversity
• List
at
least
two
healthcare
myths
about
La0nos
• Describe
the
role
that
media,
community
and
family
influences
play
in
healthcare
decisions
• Describe
how
to
reach
La0nos
more
effec0vely
through
culturally
relevant
communica0on
and
outreach
6. Health
Literacy:
Undervalued
by
Public
Health?
A
tool
for
public
health
professionals.
Prepared
for
the
American
Public
Health
Associa0on
Community
Health
Planning
&
Policy
Development
Sec0on
Tammy
Pilisuk,
MPH
AUG
2011
7. Who is speaking today:
Sonya Suarez-Hammond
Sonya Suarez-Hammond
Senior Director, Strategy & Insights
Univision Communications, Inc.
Email: [email protected]
Website: http://univision.net
8. Who is speaking today:
Carmen Gonzalez and Holley Wilkin
Carmen Gonzalez, PhD
University of Southern California
Email: [email protected]
Holley Wilkin, PhD
Georgia State University
Email: [email protected]
9. Who is moderating our
discussion today:
Nancy Murphy, MSHC
Nancy Murphy, MSHC
Executive Vice President,
Metropolitan Group
Email: [email protected]
Website: www.metgroup.com
14. The
New
American
Reality
55.7M Hispanics in the U.S. Today!
In 2014 Hispanics
represent:
• 17.5% of Total U.S.
Source: U.S. Census Bureau, 2014 National Population Projections July 1, 2012 to July 1, 2060. Released December 2012.
15. The
New
American
Reality
55.7M Hispanics in the U.S. Today!
In 2014 Hispanics
represent:
• 17.5% of Total U.S.
• 24.6% of Children 0-17
Source: U.S. Census Bureau, 2014 National Population Projections July 1, 2012 to July 1, 2060. Released December 2012.
16. The
Changing
Face
of
The
Na/on’s
Youngest
Popula/on
Source: National Statistics Reports Volume 62 Number 1. Births Final Data for 2011 Released June 28, 2013
1 in 4
Babies born in the U.S.
is Hispanic
1 in 2
Babies born in CA and TX
is Hispanic
17. The
New
American
Reality
55.7M Hispanics in the U.S. Today!
In 2014 Hispanics
represent:
• 17.5% of Total U.S.
• 24.6% of Children 0-17
• 19.9% of Adults 18-49
Source: U.S. Census Bureau, 2014 National Population Projections July 1, 2012 to July 1, 2060. Released December 2012.
18. The
New
American
Reality
55.7M Hispanics in the U.S. Today!
In 2014 Hispanics
represent:
• 17.5% of Total U.S.
• 24.6% of Children 0-17
• 19.9% of Adults 18-49
• 9.6% of Adults 50+
Source: U.S. Census Bureau, 2014 National Population Projections July 1, 2012 to July 1, 2060. Released December 2012.
19. Hispanic
Popula/on
Expected
To
Double
31%
of
the
U.S.
Popula/on
Will
Be
Hispanic
By
2060
% ofTotal
Total
14.6
22.4
35.3
50.5
63.7
78.6
94.8
111.7
128.7
6.4%
9.0%
12.5%
16.3%
19.1%
21.9%
25.0%
27.9%
30.6%
1980 1990 2000 2010 2020 2030 2040 2050 2060
Today:17.5%
Actual Forecast
Source: U.S. Census Decennial Census 1980, 1990, 2000, 2010. 2012 National Projections Released
December 2012.
20. A
ques0on
for
Sonya
You’ve just shared some great
statistics to help clarify myths and
misunderstandings about the
presence of Hispanics in the U.S.
now and in the future.
What about some of the myths
specifically related to healthcare?
What are some of the biggest
misunderstandings there?
21. $40Bspent by Hispanics
on out-of-pocket
healthcare
expenditures in
20124
$19B
42%of Hispanics
covered by
private
insurance3
34%of Hispanics
covered by
governme
nt insurance3
vs.
71%of all Hispanics currently
have health insurance
vs. 88% of Non-Hispanics1
10.2 Million
uninsured Hispanics
are ACA eligible for
insurance2
Source: 1. U.S. Census Bureau, 2012 American Community Survey (1-Year Estimate); 2. Center for Medicaid and Medicare Services 2011 Analysis of
uninsured and eligible population; 3. Census Bureau, Current Population Survey, 2012 Annual Social and Economic Supplement.; 4. Global Insight
2013 Hispanic Market Monitor Forecast ; 5. Symphony Health TRx Retail Dollars MAT Ending September 2013, Based on Adults 18+.
Dispelling
Hispanic
Healthcare
Myths
Health
Expenditures
Health Insurance
22. $40Bspent by Hispanics
on out-of-pocket
healthcare
expenditures in
20124
$19B
42%of Hispanics
covered by
private
insurance3
34%of Hispanics
covered by
government
insurance3
vs.
71%of all Hispanics currently
have health insurance
vs. 88% of Non-Hispanics1
10.2 Million
uninsured Hispanics
are ACA eligible for
insurance2
Source: 1. U.S. Census Bureau, 2012 American Community Survey (1-Year Estimate); 2. Center for Medicaid and Medicare Services 2011 Analysis of
uninsured and eligible population; 3. Census Bureau, Current Population Survey, 2012 Annual Social and Economic Supplement.; 4. Global Insight
2013 Hispanic Market Monitor Forecast ; 5. Symphony Health TRx Retail Dollars MAT Ending September 2013, Based on Adults 18+.
Dispelling
Hispanic
Healthcare
Myths
Health
Expenditures
Health Insurance
23. $40Bspent by Hispanics
on out-of-pocket
healthcare
expenditures in
20124
$19B
42%of Hispanics
covered by
private
insurance3
34%of Hispanics
covered by
governme
nt insurance3
vs.
71%of all Hispanics currently
have health insurance
vs. 88% of Non-Hispanics1
10.2 Million
uninsured Hispanics
are ACA eligible for
insurance2
Source: 1. U.S. Census Bureau, 2012 American Community Survey (1-Year Estimate); 2. Center for Medicaid and Medicare Services 2011 Analysis of
uninsured and eligible population; 3. Census Bureau, Current Population Survey, 2012 Annual Social and Economic Supplement.; 4. Global Insight
2013 Hispanic Market Monitor Forecast ; 5. Symphony Health TRx Retail Dollars MAT Ending September 2013, Based on Adults 18+.
Dispelling
Hispanic
Healthcare
Myths
Health
Expenditures
Health Insurance
24. $40Bspent by Hispanics
on out-of-pocket
healthcare
expenditures in
20124
$19B
42%of Hispanics
covered by
private
insurance3
34%of Hispanics
covered by
governme
nt insurance3
vs.
71%of all Hispanics currently
have health insurance
vs. 88% of Non-Hispanics1
10.2 Million
uninsured Hispanics
are ACA eligible for
insurance2
Source: 1. U.S. Census Bureau, 2012 American Community Survey (1-Year Estimate); 2. Center for Medicaid and Medicare Services 2011 Analysis of
uninsured and eligible population; 3. Census Bureau, Current Population Survey, 2012 Annual Social and Economic Supplement.; 4. Global Insight
2013 Hispanic Market Monitor Forecast ; 5. Symphony Health TRx Retail Dollars MAT Ending September 2013, Based on Adults 18+.
Dispelling
Hispanic
Healthcare
Myths
Health
Expenditures
Health Insurance
26. Percep/on
is
Not
Reality
47%
of
Hispanics
rate
their
health
as
very
good/excellent
vs.
38%
of
Non-‐Hispanics
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
Even though Hispanics have high
prevalence of many disease states,
their health perceptions are still more
positive…
27. Source: 2010 Yankelovich MONITOR Multicultural Marketing Study, Based on P16+.
Top 2 Box Summary of Amount of Worry or Stress Caused by Each of the Following
In Healthcare
It’s All About the Family
62% of Hispanics vs. 47% of Non-Hispanic
Whites
The Health of Other Family Members
“I worry about….”
28. Source: 2010 Yankelovich MONITOR Multicultural Marketing Study, Based on P16+.
Top 2 Box Summary of Amount of Worry or Stress Caused by Each of the Following
In Healthcare
It’s All About the Family
62% of Hispanics vs. 47% of Non-Hispanic
Whites
The Health of Other Family Members
“I worry about….”
42% of Hispanics vs. 23% of NH
Whites
Taking Care of Elderly Family Members
29. Family
Dynamics
and
Cultural
Values
Impact
Healthcare
Behavior
Multi-
Generational
Household
Structure
30. Family
Dynamics
and
Cultural
Values
Impact
Healthcare
Behavior
Familialismo
& Collectivism
Multi-
Generational
Household
Structure
31. Family
Dynamics
and
Cultural
Values
Impact
Healthcare
Behavior
A Holistic
Approach
to
Healing
Familialismo
&
Collectivism
Multi-
Generational
Household
Structure
32. Family
Dynamics
and
Cultural
Values
Impact
Healthcare
Behavior
A Holistic
Approach
to
Healing
Power
Distance
Multi-
Generational
Household
Structure
Familialismo
&
Collectivism
33. Family
Dynamics
and
Cultural
Values
Impact
Healthcare
Behavior
Power
Distance
Spiritualism
& Religion
Familialismo
&
Collectivism
A Holistic
Approach
to
Healing
Multi-
Generational
Household
Structure
34. Family
Dynamics
and
Cultural
Values
Impact
Healthcare
Behavior
Power
Distance
Spiritualism
& Religion
Familialismo
&
Collectivism
A Holistic
Approach
to
Healing
Fatalism
Multi-
Generational
Household
Structure
35. Family
Dynamics
and
Cultural
Values
Impact
Healthcare
Behavior
Power
Distance
Spiritualism
& Religion
Familialismo
&
Collectivism
A Holistic
Approach
to
Healing
Fatalism
Machismo &
Marianismo
Multi-
Generational
Household
Structure
36. HispanicsRelyonFamilyand
Friends
57% of Hispanics cite
“friends/family” as a
source
of health and nutrition
info
vs.41%ofNon-Hispanics
Source: UCI Patient Journey Proprietary Research 2012; Based on Hispanics who visited a doctor and have a positive relationship.
Note: Survey respondents reflect symptomatic or diagnosed patients suffering from at least one of 9 diseases measured in the study.
37. 25%
32%
45%
46%
57%
67%
5%
11%
52%
61%
39%
58%
Health
Insurance
Companies
Pharmaceu/cal
Manufacturers
Nurses
Pharmacists
Hospitals
Doctors
Hispanic
Non-‐Hispanic
Hispanics
Are
More
Trus/ng
in
their
Sources
of
Healthcare
Informa/on
Source: Univision / Experian Simmons/ Pharmaceuticals Advertising Awareness Study
Base: Total Respondents Q9. Using a scale of “1” to “5” where “1” is “not at all trustworthy”
and “5” is “extremely trustworthy”, please indicate how much you trust in each of the following.
Cultural
differences
appear
in
varying
levels
of
trust
in
health
care
professionals
38. A
ques0on
for
Sonya
Wow! That’s a great picture you’ve just
painted for us about the influences in
health and healthcare decisions.
So what should we do with that
information? How can we apply that
information to improve communication
and engagement with Hispanics in
healthcare settings?
40. Internal
Tug-‐of-‐War
Source: Univision Patient Journey primary researchSource:
2012
UCI
Pa0ent
Journey
Proprietary
Research
-‐
Focus
Groups
41. Among
Hispanics
Top
3
Challenges
to
Seeking
Medical
Care
Among
Non-‐Hispanics
1st
Prefer
to
use
a
healthy
diet
and
exercise
1st
Prefer
to
use
a
healthy
diet
and
exercise
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research;
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
Among
respondents
who
saw
a
Dr/Specialist
for
their
Primary
Condi0on
&
waited
more
than
a
month
to
make
an
appointment
from
the
0me
their
symptoms
started
OR
they
did
not
see
a
Dr/
Specialist
for
their
Primary
Condi0on.
42. Among
Hispanics
Top
3
Challenges
to
Seeking
Medical
Care
Among
Non-‐Hispanics
1st
Prefer
to
use
a
healthy
diet
and
exercise
2nd
Feel
I
am
in
good
health
overall
so
I
don’t
need
to
seek
medical
care
1st
Prefer
to
use
a
healthy
diet
and
exercise
2nd
Afraid
of
worrying
my
family
if
I
am
found
ill
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research;
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
Among
respondents
who
saw
a
Dr/Specialist
for
their
Primary
Condi0on
&
waited
more
than
a
month
to
make
an
appointment
from
the
0me
their
symptoms
started
OR
they
did
not
see
a
Dr/
Specialist
for
their
Primary
Condi0on.
43. Among
Hispanics
Top
3
Challenges
to
Seeking
Medical
Care
Among
Non-‐Hispanics
1st
Prefer
to
use
a
healthy
diet
and
exercise
2nd
Feel
I
am
in
good
health
overall
so
I
don’t
need
to
seek
medical
care
3rd
Afraid
of
the
possibility
of
needing
surgery
1st
Prefer
to
use
a
healthy
diet
and
exercise
2nd
Afraid
of
worrying
my
family
if
I
am
found
ill
3rd
Difficult
for
me
to
leave
home
due
to
family
care
responsibili/es
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research;
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
Among
respondents
who
saw
a
Dr/Specialist
for
their
Primary
Condi0on
&
waited
more
than
a
month
to
make
an
appointment
from
the
0me
their
symptoms
started
OR
they
did
not
see
a
Dr/
Specialist
for
their
Primary
Condi0on.
44. Key
Drivers
Offer
Mo/va/on
Top
INFLUENCERS
among
Hispanics
to
seeking
medical
care:
“I
want
to
be
healthier
than
I
am
now”
“I
want
to
prevent
any
limita/ons
to
my
ac/vi/es
“
“I’m
afraid
I
won’t
get
be1er
without
medical
care
“
“I
don’t
want
my
illness
to
prevent
me
from
enjoying
family
/me
or
celebra/ons
“
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research;
Based on Hispanics who visited a doctor and have a positive relationship.
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
45. The
Doctor-‐Pa/ent
Rela/onship
Needs
A1en/on
Characterizing
Rela/onship
with
their
Primary
Care
Doctor:
Makes me feel at ease
Only 42% ofHispanicsvs. 56%ofNon-
Hispanics
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
46. The
Doctor-‐Pa/ent
Rela/onship
Needs
A1en/on
Characterizing
Rela/onship
with
their
Primary
Care
Doctor:
Makes me feel at ease
Only 42% ofHispanicsvs. 56%ofNon-
Hispanics
Understands my needs
Only 40%of Hispanics vs. 55% of
NHs
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
47. The
Doctor-‐Pa/ent
Rela/onship
Needs
A1en/on
Characterizing
Rela/onship
with
their
Primary
Care
Doctor:
Makes me feel at ease
Only 42% ofHispanicsvs. 56%ofNon-
Hispanics
Understands my needs
Only 40%of Hispanics vs. 55% of
NHs
Respects my opinion
Only 36%of Hispanics vs. 49% of NHs
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
48. The
Doctor-‐Pa/ent
Rela/onship
Needs
A1en/on
Characterizing
Rela/onship
with
their
Primary
Care
Doctor:
Makes me feel at ease
Only 42% ofHispanicsvs. 56%ofNon-
Hispanics
Understands my needs
Only 40%of Hispanics vs. 55% of
NHs
Respects my opinion
Only 36%of Hispanics vs. 49% of NHs
Understands my fears
Only 31%of Hispanics vs. 39% of NHs
Source:
2012
UCI
Pa0ent
Journey
Proprietary
Research
Note:
Survey
respondents
reflect
symptoma0c
or
diagnosed
pa0ents
suffering
from
at
least
one
of
9
diseases
measured
in
the
study.
49. A
Holis/c
Approach
to
Disease
Awareness
and
Educa/on
Family
&
Friends
Healthcare
Professionals
Pharmacists
Clinics
&
Health
Fairs
Media
(Tradi/onal,
Digital,
Social)
Community
&
Cultural
Events
50. Media
Plays
a
Cri/cal
Healthcare
Role
and
Helps
Hispanics
Take
Ac/on
83% of Hispanics
received health
information from
the media, and
79% took action
from the media.
Source: 2008 PEW Research http://pewresearch.org/pubs/923/hispanics-health
79%
Took Action
from Media
IMPACTof MEDIA
83%
71%
63%
31%
From
the
Media:
TV,
Radio,
Print,
Internet
From
Doctors
&
Other
Health
Professionals
From
Family
&
Friends
Church
or
Community
Groups
From the Media:
TV, Radio, Print,
Internet
41%
57%
64%
Affected
decision
on
how
to
treat
an
illness
or
medical
condi/on
Lead
to
ask
a
doctor
or
other
medical
professional
new
ques/ons
Changed
their
way
of
thinking
about
diet
&
exercise
51. Key
Takeaways
ü Today’s U.S. Hispanic market is a growing, dynamic and
evolving population group reflecting a newAmerican
reality.
52. Key
Takeaways
ü Today’s U.S. Hispanic market is a growing, dynamic and
evolving population group reflecting a newAmerican
reality.
ü Hispanic culture and family dynamics impact healthcare
decisions and behaviors. Hispanic cultural insights
should be leveraged in Hispanic communications for
optimal patient engagement.
53. Key
Takeaways
ü Today’s U.S. Hispanic market is a growing, dynamic and
evolving population group reflecting a newAmerican
reality.
ü Hispanic culture and family dynamics impact healthcare
decisions and behaviors. Hispanic cultural insights
should be leveraged in Hispanic communications for
optimal patient engagement.
ü Cultural communication gap must be closed. Reach the
Hispanic patient through culturally relevant
communication outreach.
54. Key
Takeaways
ü Today’s U.S. Hispanic market is a growing, dynamic and
evolving population group reflecting a newAmerican
reality.
ü Hispanic culture and family dynamics impact healthcare
decisions and behaviors. Hispanic cultural insights
should be leveraged in Hispanic communications for
optimal patient engagement.
ü There is a cultural communication gap that must be
closed. Reach the Hispanic patient through culturally
relevant communication outreach.
ü Understanding cultural factors can lead to better Hispanic
patient engagement and improved health outcomes.
57. Introducing
Carmen Gonzalez and Holley Wilkin
Carmen Gonzalez, PhD
University of Southern California
Holley Wilkin, PhD
Georgia State University
58. A Communication Ecology Approach to
Studying Latina Health
Holley Wilkin, Ph.D. & Carmen Gonzalez, Ph.D.
University of Southern CaliforniaGeorgia State University
60. “85 or 90 percent of the time they’re super full.
They people are sleeping from waiting so long. If
only it were easier, if they had more clinics,
perhaps they’d have better service.…A mother of
a 5-year old girl in Pico Union
Our focus group
participants say…
“There are insurances that they do not accepts in all the clinics,…and some of
the nurses are really mean. We’re not asking for anything for free…it’s even
less [welcoming] if one doesn’t speak English well and doesn’t understand”
A mother of two kids in South Gate
Communication Infrastructure Theory
Neighborhood
Storytelling
Network
RESIDENTS
& FAMILIES
LOCAL
MEDIA
COMMUNITY
ORGS
61. Communication Infrastructure Theory
“85 or 90 percent of the time they’re super full.
They people are sleeping from waiting so long. If
only it were easier, if they had more clinics,
perhaps they’d have better service.…A mother of
a 5-year old girl in Pico Union
Our focus group
participants say…
“There are insurances that they do not accepts in all the clinics,…and some of
the nurses are really mean. We’re not asking for anything for free…it’s even
less [welcoming] if one doesn’t speak English well and doesn’t understand”
A mother of two kids in South Gate
Communication
Environment
Neighborhood
Storytelling
Network
RESIDENTS
& FAMILIES
Ethnic
Diversity
Public Spaces
(Libraries, parks,
Street
Safety
Transportation
Goods &
Services
Work
Conditions
Area
Appearance
Schools
Health Care Resources
Law
Enforcement
LOCAL
MEDIA
COMMUNITY
ORGS
Communication Infrastructure Theory
62. Storytelling Network & Health
Local/
Ethnic Media
Community &
Non-Profit
Organizations
Residents/
Families
The storytelling network
+
63. Storytelling Network & Health
Local/
Ethnic Media
Community &
Non-Profit
Organizations
Residents/
Families
The storytelling network
+
Breast cancer & diabetes
knowledge (Kim et al.,
2011)
64. Storytelling Network & Health
Local/
Ethnic Media
Community &
Non-Profit
Organizations
Residents/
Families
The storytelling network
+
Breast cancer & diabetes
knowledge (Kim et al.,
2011)
Perceived ease of
receiving medical care
(Wilkin & Ball-Rokeach,
2011)
65. Storytelling Network & Health
Local/
Ethnic Media
Community &
Non-Profit
Organizations
Residents/
Families
The storytelling network
+
Breast cancer & diabetes
knowledge (Kim et al.,
2011)
Perceived ease of
receiving medical care
(Wilkin & Ball-Rokeach,
2011)
Exercise (Wilkin et al.,
2012)
66. Inconsistent & Additional Findings
¨ No relationship:
¤ Prostate cancer knowledge (Kim et al., 2011)
¤ Fruit and vegetable intake (Wilkin et al., 2012)
67. A
ques/on
for
Carmen/Holley
So if your research shows that the
storytelling network can have some
real positive outcomes for health,
how do we use it?
What does that look like?
70. COMMUNICATION
ECOLOGIES
IN
LOS
ANGELES
|
GLENDALE
Anglos
in
Glendale
26%
38%
32%
Mainstream
TV
M.
Newspapers
Interpersonal
13%
Internet
71. COMMUNICATION
ECOLOGIES
IN
LOS
ANGELES
|
GLENDALE
Anglos
in
Glendale
26%
38%
32%
Mainstream
TV
M.
Newspapers
Interpersonal
13%
Internet
Armenians
in
Glendale
30%
30%
12%
19%
Mainstream
TV
Geo-‐Ethnic
TV
M.
Newspapers
Interpersonal
72. COMMUNICATION
ECOLOGIES
IN
LOS
ANGELES
|
GLENDALE
Anglos
in
Glendale
26%
38%
32%
Mainstream
TV
M.
Newspapers
Interpersonal
13%
Internet
Armenians
in
Glendale
30%
30%
12%
19%
Mainstream
TV
Geo-‐Ethnic
TV
M.
Newspapers
Interpersonal
La/nos
in
Glendale
31%
27%
25%
25%
Mainstream
TV
Geo-‐Ethnic
TV
M.
Newspapers
Interpersonal
73. COMMUNICATION
ECOLOGIES
IN
LOS
ANGELES
|
GLENDALE
La/nos
in
Glendale
31%
27%
25%
25%
Mainstream
TV
Geo-‐Ethnic
TV
M.
Newspapers
Interpersonal
74. COMMUNICATION
ECOLOGIES
IN
LOS
ANGELES
|
GLENDALE
La/nos
in
Glendale
31%
27%
25%
25%
Mainstream
TV
Geo-‐Ethnic
TV
M.
Newspapers
Interpersonal
La/nos
in
Pico
Union
19%
45%
17%
33%
Mainstream
TV
Geo-‐Ethnic
TV
G-‐E
Newspapers
Interpersonal
75. USC’s Multilevel Study
The Multilevel Study identifies
individual, interpersonal, and
community-level barriers to
cervical cancer prevention
among Latinas.
76. Cervical Cancer in LA County by Ethnicity
9.3
7.6
14.3
7.5
0
2
4
6
8
10
12
14
16
Asian Black Latina White
Incidence rates per 100,000. Source: LA County Department of Public Health, Office of Women’s Health. Health
Indicators for Women in Los Angeles County, February 2010.
77. Multilevel Study Design
1,655 in-person surveys of Latinas in LA County
identification of 25 neighborhood clusters
focus groups with survey respondents from 6 unique
neighborhoods
health communication asset mapping
systematic social observation in 6 unique neighborhoods
80. Transnational Health Findings
¨ 54% use products from a botanica
¨ 52% use home remedies regularly
¨ 37% use non-prescription medicine from their
home country
¨ 30% use prescription medicine from their home
country
81. Transnational Health Findings
ü Women who report higher levels of transnational
health experience higher disregard of their feelings
or emotions on behalf of medical professionals.
82. Transnational Health Findings
ü Women who report higher levels of transnational
health experience higher disregard of their feelings
or emotions on behalf of medical professionals.
ü Women who report higher levels of transnational
health are more likely to be non-compliant with
cervical cancer screening guidelines (having a Pap
test every 3 years).
83. A
ques/on
for
Carmen/Holley
Wow! More great insight to help
us understand the Hispanic
healthcare consumer.
Can you share with us some
specific tools or techniques for
improving communication?
85. Concepts & Definitions
• Communication Assets: physical components of the
urban environment that residents consider positive
spaces of social and community interaction
• Health Communication Assets: spaces where
residents feel comfortable talking about health or
where health information can be shared with the
community
86. Concepts & Definitions
• Communication Assets: physical components of the
urban environment that residents consider positive
spaces of social and community interaction
• Health Communication Assets: spaces where
residents feel comfortable talking about health or
where health information can be shared with the
community
Communication assets can be used as capacity-
building blocks to promote healthier
communities and strengthen neighborhood
storytelling networks.
90. Collaborative Map
1. LAC+USC Medical Center
Also known as County/USC, this is the
largest healthcare provider in Los Angeles
County. LAC+USC is one of the few medical
centers in LA that provides low-cost or
free health services, including emergency,
gynecological and pediatric care.
2. East Los Angeles
Occupational Center
ELAOC provides technical training and
job placement for adults and high school
students. It was chosen as a health
communication asset because it is a space
where health fairs or workshops with
residents can be held.
3. Proyecto Pastoral
This community building organization
provides training, education and social
services for the Boyle Heights community.
It is a space that can promote health
by organizing change from within the
community.
4. Self Help Graphics
This is a non-profit visual arts center that
hosts many art events and workshops
for residents of all ages. They are a vital
community resource that can incorporate
health topics in their arts and culture
programs.
5. White Memorial
Medical Center
White Memorial is a not-for-profit, faith-
based, teaching hospital. It provides
inpatient, outpatient and emergency
services to the community, including
general medical care and women’s and
children’s services.
6. Mariachi Plaza
This historic square includes restaurants,
a Metro Gold Line station, and shops such
as the bookstore Libros Schmibros. It has
traditionally served as a gathering place
for the community and would be a good
place to share information with residents.
7. Mendez Learning Center
The Center is a small public high school
that prepares students for success while
maintaining a focus on family and
community. Health can be promoted here
through educational activities that are
already in place.
8. Boyle Heights Technology
Youth Center
This community resource center is part
of the LA Youth Opportunity Movement
and includes an alternative high school,
recording studio and computer lab. It is a
good space to `share health information
with young residents.
9. Hollenbeck Park
This park is very well known in the
community as a space where many
events occur, including large health fairs.
Hollenbeck park is a place where families
go to relax and spend time interacting
with other residents.
10. Stevenson Parents Center
As part of Stevenson Middle School,
the Center was created to promote
the involvement of parents in youth
education. The center can be a good place
to promote community health through
educational activities.
GET INVOLVED! A healthy
Boyle Heights depends on
residents, community
organizations, and health
workers sharing health
information. Here are some
examples of resources to share:
This work was supported by the National Cancer Institute for Barriers to Cervical
Cancer Prevention in Hispanic Women: A Multilevel Approach, which was an
award to the University of Southern California (R01CA155326 - Murphy/
Ball-Rokeach). The content is solely the responsibility of the authors and does
not represent official views of the NCI or of the National Institutes of Health.
There are many spaces in the community where
people gather or feel comfortable talking about health.
Below we highlight some of the health communication
assets in Boyle Heights.
ENVIRONMENTAL JUSTICE
& AIR POLLUTION:
Air Quality Management District
(AQMD): report pollution in your
neighborhood (noise, smells, &
smoke from local industry; pollut-
ing vehicles) – 1-800-CUT-SMOG
Clean Up Green Up: Find out how
to get involved in local environ-
mental justice work. Visit
www.CLEANUPGREENUPLA.org
CLINICA ROMERO:
For information about pap tests,
mammograms, and pre-natal care
213-989-7700 FOR NEW PATIENTS
BUILDING HEALTHY
COMMUNITIES
BOYLE HEIGHTS
COLLABORATIVE:
A collaborative of nonprofit groups
working to make Boyle Heights a
healthier community by improving
employment, education, housing,
safety, environmental conditions,
healthy food access and more. For
information, please contact Joel
Perez at [email protected].
EAST LOS ANGELES
WOMEN’S CENTER:
Ensures that all women, girls, and
their families live in a place of
safety, health, and personal well-
being, free from violence and abuse,
with equal access to necessary
health services and social support.
DIRECT LINE: 323-526-5819,
BILINGUAL RAPE & BATTERING
HOTLINE: 800-585-6231,
AIDS HOTLINE: 800-400-7432
211: A countywide human services
crisis intervention, information and
referral assistance hotline.
311: A citywide toll-free number
that provides immediate access to
information and more than 1,500
non-emergency city services
BOYLE HEIGHTS BEAT:
A bilingual community newspaper
produced by youth. Adult con-
tributors also share their stories
on BOYLEHEIGHTSBEAT.COM/
PULSODEBOYLEHEIGHTS.COM.
Find out how to be a community
contributor by visiting the site or
calling 323-834-975.
Corra La Voz
Spread The Word
“We chose Hollenbeck Park
because it is very well known
among the community, and
in fact there was a health fair
when we stopped there.”
HOW WE MADE THIS MAP:
Promotoras de Salud, community
organizers, and researchers
walked the neighborhood and
mapped good spaces where health
communication can occur.
For more information on this map
go to www.metaconnects.org.
92. Key Takeaways
No “one size fits all” for outreach
Include the perspective of residents and community leaders
Use the indigenous storytelling network in your outreach
Figure out what health storytellers are most important to
your audience
Identify local communication assets and resources
95. Questions for our speakers
Holley Wilkin, PhD
Georgia State University
Sonya Suarez-Hammond
Univision Communications, Inc.
Carmen Gonzalez, PhD
University of Southern
California
96. Evalua/on
&
Ques/ons
• An evaluation will pop up following today’s
webinar ─ please share your feedback that will
help us improve future webinars
• Let us know if you’d like to follow-up on anything
we touched on today
• Additional questions? Contact our presenters or
moderator
99. Thank
you
to
our
Sponsors
Community Health Planning and Policy
Development Section, APHA
100. Thank
you
to
our
planning
commi1ee
• Tammy
Pilisuk,
MPH,
APHA-‐CHPPD
• Erin
Brigham,
MPH,
CareSource,
APHA-‐CHPPD
• Meghan
Bridgid
Moran,
PhD,
San
Diego
State
University,
School
of
Communica0ons
• Lisa
Peterson,
MPH,
CALPACT
at
UC
Berkeley
• Nancy
Murphy,
MSHC,
Metropolitan
Group
• Stefanie
Smithey,
Metropolitan
Group
101. About
This
Series
• The
Health
Communica<on
Ma=ers
series
will
help
par0cipants
in
all
walks
of
public
health
to
apply
health
literacy
principles
to
their
everyday
communica0ons.
• What
audiences
do
you
communicate
with—consumers,
health
professionals,
disenfranchised
communi0es,
your
public
health
peers?
Whatever
your
role
in
public
health,
it’s
likely
that
you
need
to
communicate
effec0vely.
But
how
do
you
know
your
communica0on
is
effec0ve?
• Only
about
10
percent
of
the
general
popula0on
is
considered
“health
literate.”
That
leaves
the
vast
majority
of
us
with
barriers
to
understanding
the
health-‐related
informa0on
we
read.