CES 2019 Tech Trends
- 1. CES 2019 Tech Trends Steve Koenig – VP, Market Research Ben Arnold – Sr. Director, Innovation & Trends Lesley Rohrbaugh – Director, Market Research
- 2. Digital Age Connected Age Data Age Strategic Perspective on Tech Trends 2000 2010 2020
- 3. Technology Trends at CES 2019 5G Digital Privacy/Security Artificial Intelligence Robotics Voice Computing Blockchain Digital Assistants AR/VR Sports Innovation Resilient Technologies Vehicle Tech Digital Health Biometrics Ingredient Technologies In the MarketConsumers
- 5. 5G – The Next Generation We spent the last 30 years connecting people. We will spend the next 30 years connecting things. Brian Modoff, EVP, Qualcomm Source: The San Diego Tribune 1980 1990 2000 2010 2020
- 6. 5G Development Underway Around the World China South Korea United States Japan United Kingdom Germany France Canada Spain Australia
- 7. 5G Narratives at CES 2019 Carrier Initiatives Fixed Wireless BB 5G Devices
- 8. Smart Home’s Next Trend: Interoperability + Intelligence
- 9. Security cameras usher in the new era of intelligent imaging
- 10. Artificial Intelligence at CES 2019 The New IoT: The Intelligence of Things Processors and Chips Embedded A.I. Digital AssistantsMachine-Learning
- 11. Three Truths About Voice/AI 1 2 3 Digital Assistants are going into everything Devices, Appliances and Cars Support for Digital Assistants has become table stakes Services, Brands, Commerce Voice is quickly becoming the ‘go to’ interface Major impact on Smart Home, A/V and more
- 12. Digital Assistants: More Vessels for the Genie
- 13. Amazon Alexa: Nearly 60,000 Skills 20,000+ Compatible Devices
- 14. Voice: Talking to Tech
- 15. Digital Assistants: Shifting Consumer Behavior % Used Ask questions (general Internet search) 63 Check the weather 58 Listen to music/radio/podcasts 50 Set a timer or alarm 45 Call someone 32 Check the news/sports 30 Send a message to someone 25 Search for recipes/cooking information 23 Check personal calendar 22 Source: CTA, Voice Shopping Study, August 2018 U.S. Online Adults
- 16. Is this the year of the smart appliance?
- 17. If I had stories from the past ten years for my local station in Austin, Texas, I could feed all of that in beforehand. So, Watson Captioning would have local celebrities, local politicians, all that stuff ahead of time. David Kulczar Senior Product Manager IBM Watson Media Source: NScreenMedia A.I. Perfecting Closed Captioning
- 18. … the Limits of Automation We’re Beginning to Understand…
- 20. 22 23 24 25 26 27 27 28 30 33 37 36 36 37 37 38 39 41 42 43 46 47 48 49 50 50 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 LCD TV Average Screen Size (Inches) Source: CTA U.S. Market - Analog and Digital Sets Combined HD 4K 8K
- 21. 8K Ultra HD: The Next Upgrade Path Resolution Name Horizontal x Vertical Pixels Total Pixels Screen Size Impact 720p 1,280 x 720 1M All Sizes 1080p 1,920 x 1,080 2M All Sizes 4K 3,840 x 2,160 8M 39” and Larger 8K 7,680 x 4,320 33M 65” and Larger
- 22. 200 500 1,200 1,500 2019 2020 2021 2022 Units in 000s 29% Source: CTA U.S. 8K UHD TV Shipments
- 23. NHK Begins Super Hi-Vision Broadcast Trials
- 24. Explore The Stars in VR
- 26. Japan’s VR Theme Parks – Come In and Plug In
- 27. AR Hardware Developments Lenovo Mirage AR Headset Vuzix AR Glasses AR Smart Mirrors
- 28. Retail Historic Sites and MuseumsAR/VR in Sports AR App Deployments Amplifying Experiences
- 30. AR/VR: Different Market Journeys B2C to B2B B2B to B2C
- 31. Levels of Self-Driving Technology 0 1 2 3 4 5No Automation Driver Assistance Partial Autonomy Conditional Automation Full AutomationHigh Automation Human Driver In Control Automated Driving System In Control
- 32. The Road to Self-Driving Vehicles
- 33. Robotaxi Reality
- 34. Self-Driving Fleets Take to the Streets Company GM (Cruise) Ford (Argo AI) Daimler/Bosch Location San Francisco, CA Washington, DC San Jose, CA Date Early 2019 Early 2019 2019
- 35. Billions of Dollars … Millions of Miles • Ford $1 billion investment in Argo AI • Toyota $1 billion investment in Toyota Research Institute • GM $581 million to acquire self-driving car start-up, Cruise Automation • GM $500 million investment in Lyft • Volvo $300 million joint venture with Uber • Uber $680 million to purchase Otto • Intel $15.3 billion to buy Mobileye • Hyundai $1.7 billion in R&D Major Investments in Self-Driving Technologies
- 36. Vehicle Tech Trends at CES 2019 V2X Communications Electric VehiclesFuture of Mobility
- 37. Digital Therapeutics & Remote Patient Monitoring • Enhancing traditional medical practices • Encouraging behavioral change • Serve as stand-alone direct therapy • NEW Accredited CME Program Launching at CES 2019 Harnessing Technology to Impact Health Hyper- tension Diabetes Heart disease / cardiology Insomnia Mental health COPD Orthopaedic surgery Pain management Sleep apnoea Oncology
- 38. Digital Health at CES HeartGuide™
- 39. Cyber Resilience Public Alert Systems Anti-Terrorism Emergency Preparedness Disaster Recovery Resilient Technologies at CES 2019 Consumer Devices
- 40. CTA.tech/SalesAndForecasts Ben Arnold @TechBarnold Lesley Rohrbaugh @CES Steve Koenig @KoenigSteve CES 2019 Tech Trends
Editor's Notes
- Sources: The Global Race to 5G. CTIA, Apr. 2018. Dolcourt, Jessica. “5G Phones and Other Devices Will Come to 18 Carriers in 2019.” CNET, CNET, 8 Feb. 2018, www.cnet.com/news/5g-phones-will-come-in-2019-heres-more-proof/.
- Improving user experience; Embedded AI and machine learning -> predictive analytics; customization & personalization; AI could potentially deliver additional economic output of around $13 trillion by 2030, boosting global GDP by about 1.2 percent a year (McKinsey Global Institute; Sept 2018)
- Hub devices
- Quickly becoming a preferred interface – instead of typing (traditionally), just ask
- Creating a behavior shift; Variety of tasks, however, used when appropriate -> use cases, environment
- L - Kitchen is the next front in AI, intelligence & voice
- Perfecting automation – human-machine partnerships
- Limits of automation- where it does and does not make sense; Ikea chair – building issues due to so many small parts the robots needed to be first taught how to build the chair using their basic learning capacity, but as AI evolves and these robots have a higher learning capacity, will begin building something like a chair much more efficiently; Dominos delivery – not wanting to go to vehicle to pick up pizza – keeping the consumer in mind; AI can process vast amounts of information humans simply cannot
- Form factors are progressing from obvious to discreet; Not just wearables – mirrors, iPads
- Zara: virtual mannequin/model, “experience shopping” increasing foot traffic; Sports Zone (Aria); AstroReality in South Hall – AR App teaches children about solar system
- Where does audio play a role? Bose - world’s first audio-only augmented reality platform creates immersive sound experiences – AR is augmenting our physical reality in many different ways
- B2B: engineering and design work, training and education (i.e., medical response training) ; B2C: gaming and entertainment (i.e., Pokemon Go, social media filters), marketing and advertisements
- Diagnostic advancements; Real-time monitoring and tracking (i.e., medications, schedules); For the first time, healthcare professionals will have the opportunity to earn Continuing Medical Education (CME) credits during the Disruptive Innovations in Healthcare conference on Thursday, Jan. 10
- Located in the Sands; Philips Illumeo uses adaptive intelligence to help radiologists analyze images; Blood pressure monitor – first ever FDA approved BP monitoring wearable & officially launching at CES