This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. It gathers contributions from key opinion leaders to share their views on where the gaming and esports industry is heading and places emphasis on the drivers of gaming and esports from a technology, culture and business perspective.
Optii is an AI-powered supply chain optimization solution that automates supply chain planning. It uses advanced modeling and machine intelligence to identify the optimal configuration of a supply chain network to maximize service levels while minimizing costs. Optii targets businesses that currently use manual planning systems by automating the configuration without requiring replacements of existing infrastructure. The company has validated its solution through proofs-of-concept and pilots with industry-leading customers. It is seeking seed funding to further develop its capabilities and expand its sales and marketing efforts.
Meet DoggyHut – A totally awesome and fictional startup
DoggyHut is a fictional startup invented by Iskender Dirik, a VC and entrepreneur. Based on Iskender's years of being pitched by startups, he built what he sees as the ideal pitch deck, containing the key elements needed to persuade a VC, but in the compact and focused form factor that he has seen achieve the best results.
This deck is intended to be emailed or handed over to a VC for them to review. This is not a presentation deck, which should feature far less text and information.
You could download the pitch deck in high resolution under:
www.bit.ly/doggyhut
Solve for X with AI: a VC view of the Machine Learning & AI landscapeEd Fernandez
What you'll get from this deck
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is Machine Learning a ‘thing’ now (vs before)
4. Venture Capital: forming an industry, the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
Y Combinator Pitch Deck Template For Startup FoundersAA BB
The document provides a template for how founders should structure their seed funding presentation decks. It recommends keeping the decks concise by focusing on the narrative and avoiding excessive detail. The template then provides a fictional example deck following the guidelines, with placeholder slides about the benefits of the deck template, metrics showing its impact, the business model, and future plans. It concludes asking for $1.5 million in funding to hire engineers and for marketing.
This document discusses ChatGPT, an AI model developed by OpenAI that can carry on human-like conversations. It was trained on over 8 million web pages. The document argues that ChatGPT has the potential to revolutionize human-machine interactions by allowing more natural communication. However, some are concerned about potential misuse, but with proper regulation it could be used responsibly. Examples of current uses include virtual assistants and customer service agents.
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
What is ChatGPT and how can we use it? This is a talk given at Affiliate Summit West -- January 2023 to explain what ChatGPT is and isn't and how we can use it in Search.
All images were created using Dall-e.
The document discusses a collaboration tool called Scrintal that aims to improve productivity for knowledge workers. It highlights how teams currently spend over 70% of their time on non-value adding tasks like searching for information across different apps. Scrintal provides a single visual workspace to help teams streamline their processes and work 10x faster. It has seen rapid growth through word-of-mouth referrals and aims to expand its product and reach over 1 billion knowledge workers.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Both 2021 and 2022 have been hallmark years in all things Web3, crypto, and blockchain. The market has dramatically expanded - we’ve seen new highs and some sobering lows alongside extraordinary and constant innovation. Here at Vayner3, we’ve grown from a small group of passionate crypto- natives to an end-to-end Web3 consultancy with 25+ enterprise clients across CPG, Retail, Fashion, Automotive, and Tech. Recent events have certainly surfaced clear bad actors and put the space in the spotlight for the wrong reasons, but we remain optimistic about our Web3 future. This paper will help explain why.
Web3 is the next evolution of the internet, consumer behavior, and culture powered by blockchain technology. Our definition of Web3 includes new technologies - cryptocurrencies, NFTs, DeFi, and the “metaverse” - but it also includes an important cultural and behavioral layer. Over the last 2 years, we have seen a renaissance begin in digital art, fashion, sports, music, and identity. As consumers spend more and more of their time online - and younger generations grow with a more intertwined version of physical and digital realities - we expect today’s fundamentals of emerging Web3 technology and culture to grow exponentially with profound implications.
In this paper, we attempt to dissect the meta Web3 narrative, dive into the data, and identify true signal in a (very) noisy market. We look at what matters most to marketers and operators at large enterprise organizations considering Web3 tech, and we focus on the near-term future. We stay grounded in business and technological realities, and we fully acknowledge that macroeconomic forces and regulatory changes could play a major role in how 2023 unfolds. All things considered, we remain convinced: Web3 is going increasingly mainstream in 2023. Let’s build the future together.
Generative AI is evolving rapidly and disrupting marketing and sales in several ways:
1) It can leverage large datasets to identify new audience segments and automatically generate personalized outreach content at scale.
2) Within the sales process, it provides continuous support through tasks like hyper-personalized messaging, virtual assistance, and predictive insights.
3) It also has applications in customer onboarding, retention, and success analytics through tools like dynamic content and customer journey mapping.
Commercial leaders anticipate moderate to significant impact from generative AI use cases and most expect to utilize such solutions extensively in the next two years. Effective companies are prioritizing technologies like generative AI to improve performance.
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
In the US, people are already implementing the use of converstaionl AI, ChatGPT in everydy mundane tasks. Implementation is not only limited to that. Various industries are also using this revolutionary technology for maintaining a superior customer experience. People are also criticizing ChatGPT for creating employment threats and also being unethical in it's answers. The technology is being widely applauded but everything has certain pain points associated with it.
eShares is a transfer agent that issues and tracks ownership of electronic shares, options, debt, and derivatives for private companies. It charges $20 per transaction and offers additional services like 409A compliance and stock option accounting. eShares is growing rapidly, adding new companies and revenue month-over-month. It aims to raise a $6-8 million Series A to expand its platform and services to take more companies public.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: [email protected]
http://uptica.com
This document summarizes the services and accomplishments of an advertising agency called the Ideal Agency for a Brand over its 5 years in business. The agency has developed 17 systems of visual identification for popular brands and created 89 websites for federal companies. Notable projects include websites for political candidate Navalny and a real estate development company. The agency prides itself on taking a 5-step process for each project that includes research, solution development, production, and long-term support. It provides services including branding, website design, and print design.
This agency believes that traditional advertising still has value alongside digital advertising. They have experts who know how to leverage traditional advertising to promote brands. As end users of online media themselves, they can help take brands beyond current online capabilities to anticipate future online developments. They invite potential clients to contact them to discuss how their agency can help propel brands forward online.
Hello Monday — Confessions of a Digital AgencyJakob Kahlen
Hello Monday is a digital creative agency that presented confessions and lessons they've learned over the years. Some of their confessions included creative processes not always being fun, bad projects killing passion, and finding good employees being difficult. Their lessons focused on building a creative playground environment, choosing projects for the right reasons, having a company philosophy, and knowing when it's time to leave a project/client. They provided examples of their creative work for clients such as LEGO and MoMA.
Grape is a full-service digital agency founded in Russia in 2002 with 80 employees. It is ranked the 3rd largest interactive agency in Russia. Grape provides strategy, creative, production, social media, and education services. It prides itself on strong project management, sales efforts, and awards. Notable clients include [list of clients]. Grape aims to continue being the best while expanding its revenues, offices, and service offerings in the next few years.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Content analysis is a research technique used to objectively, systematically, and quantitatively analyze the manifest content of communications. It can be used to analyze any type of recorded media, such as text, images, or videos. There are two main types: conceptual analysis, which establishes the frequency of concepts, and relational analysis, which examines relationships between concepts. Content analysis is useful for reducing large amounts of unstructured data, identifying important aspects of content, and making inferences about messages, authors, and cultural contexts. While it provides an unobtrusive means of analysis, it can also be time-consuming and reductive when dealing with complex materials.
Nearly 3 million PowerPoint presentations are given each day in the US, but 95% fail to inspire, motivate, or move audiences. This is often because they lack a powerful point of view, story, or compelling "ask". The document promotes a company that helps clients unleash the power of their pitches through a six-step process combining storyboarding, custom design, and graphic integration to develop presentations with story and visual design. They work with clients in retail, media, automotive, and entertainment.
Creative Sponge is a marketing agency that prides itself on its proactive approach and innovative solutions. It works closely with clients as an extension of their marketing team, providing strategic guidance and expertise. The agency has a proven track record of delivering successful marketing campaigns across various industries, as shown by its growing client list and portfolio of work.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Covering everything from which social networks marketers (and teens) love and what drives engagement to how social media influences sales and why Facebook dominates, these numbers will influence your marketing strategy.
Content Methodology: A New Model for Content MarketingRebecca Lieb
For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you.
This presentation reveals why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise.
A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing.
Webinar presented on May 11, 2016 with Contently and the American Marketing Assn. (AMA)
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
NewsCred is a content marketing platform that helps brands simplify and scale their entire content marketing process. Content marketing is not just a tactic but a long-term strategy that can transform a business. It allows brands to grow traffic, engage audiences, and drive leads through sharing relevant content. However, many brands struggle to produce enough content. NewsCred recommends taking a big picture approach, creating content that scales across channels through a sustainable workflow and distribution strategy, and measuring ROI to make content marketing effective.
The document summarizes a webinar on content strategy for brands. It discusses the vision gap between brands' content strategies and reality, and how leadership, operations, and content systems can hinder scaling content. It also covers trends in content strategy like expanding content toolkits, analyzing content processes, measuring attention rather than just outputs, and how the rise of content could lead to "content shock" if brands don't adapt. The document advocates developing a taxonomy as a strategic asset to enable digital initiatives and help overcome challenges of personalization and publishing with the rise of the Internet of Things.
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
Festival of marketing content marketing b2 b_giuseppe caltabiano v2Giuseppe Caltabiano
Content Marketing Strategy for B2B: A Guide in 10 Easy Steps outlines a 10 step process for developing an effective content marketing strategy for B2B businesses, including: 1) defining the case for change and gaining buy-in, 2) aligning the content marketing plan with business goals and brand, and 3) establishing an editorial process. Key aspects are defining audiences, mapping the buyer journey, creating a content production process, and prioritizing "big rocks" and "turkey slices" content. The goal is to distribute content across owned, earned, and paid channels to drive traffic and engagement.
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
Celgene Patients Partners Webinar: Breaking Through the Clutter To Inform You...Hans Kaspersetz
This document summarizes a webinar presentation about using content marketing strategies to break through clutter and inform audiences. It discusses common challenges like limited budgets and reaching target audiences. It then outlines strategies for effective content marketing like creating long-form, in-depth content that answers user questions to rank highly in searches. It emphasizes focusing on relevance over keywords and readability. Finally, it suggests steps for organizations like aligning content and editorial missions with corporate goals and setting aligned KPIs and budgets.
Predicate | When Content Management Needs a Content StrategyBucket Holdings
1) Content strategy is becoming an important rising field that focuses on product development for content and sits at the intersection of content management and other disciplines like design.
2) Content strategy addresses longstanding problems with how content is managed on websites by taking a holistic lifecycle approach and establishing standards, processes and governance around content creation and publication.
3) Content strategy provides benefits for content management by ensuring content potential is realized through consistency, addressing organizational changes from new tools, and establishing measurement and long-term editorial planning.
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on creating buyer-focused content, leveraging influencers, measuring ROI, using nurture campaigns, and multi-touch campaigns across channels. Each summary highlights the content goals, metrics of effectiveness, and lessons learned from the campaign. Examples of successful campaigns included those from Microsoft, Lattice Engines, Glassdoor, and Trapit.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on buyer-focused content that is personalized and accessible across multiple platforms. Influencer campaigns that leveraged social media to reach prospects were also common. B2B marketers are increasingly focusing on measuring return on investment from campaigns. Nurture campaigns that influence buyers at all stages of the buying journey were also highlighted. Successful campaigns spanned multiple channels to reach different audiences like Millennials. The document profiles each of the 20 campaigns, providing details on their goals, metrics of effectiveness, and lessons learned.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Repurposing existing content can help companies create new content more efficiently while maximizing their initial investment. There are two main ways to repurpose content - digging through archives to update and reuse older content, and transforming current materials like case studies into blogs, articles, social media posts, and other formats. Effective repurposing involves mapping business strategy to available content, identifying keywords, deciding on new formats, and creating a dissemination schedule across multiple channels to reinforce the brand.
Predicate | Our Capabilities: The Predicate Approach to Content StrategyBucket Holdings
This document provides an introduction and overview of content strategy. It discusses how content strategy has evolved from a body of knowledge to a full methodology. It outlines the typical components of a content strategy, including auditing existing content, developing a content plan and strategy, building content specifications and templates, and growing content over time through an editorial calendar, style guide, and ongoing development. The document emphasizes that content strategy is about planning for the effective creation, publication, and governance of content. It is meant to help organizations better manage their content and publishing efforts.
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Jessica Levin presented on content marketing strategies for businesses. She discussed how B2B marketers allocate about 26% of their budgets to content marketing and the biggest challenge is producing engaging content. Popular content marketing tactics include social media, articles, events, newsletters and case studies. Content marketing involves creating and sharing valuable information to attract and convert prospects into customers and customers into repeat buyers. An effective content marketing strategy requires determining goals, evaluating appropriate channels, and measuring results.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
Similar to Content Methodology: A Best Practices Report (Webinar) (20)
This document outlines the structure and rules for an interactive webinar gameshow hosted by Shane Snow. It will include 3 rounds of questions with contestants selected from the audience writing down their answers. There will also be info breaks and a final face-off round with audience voting to determine winners. The goal is to have fun while learning and developing as organizational development professionals during difficult times.
25 Quotes That Will Make You a Better Freelancercontently
We talk to a lot of smart people here at The Freelancer. Over the years, we've interviewed Pulitzer Prize winners, entrepreneurs, and even famous journalists like Glenn Greenwald.
So we decided to gather the 25 best quotes we could find—on topics ranging from writing, negotiation, and managing clients—and put them on a SlideShare for easy browsing. The hope is that freelancers of all levels will find the advice invaluable.
Facebook 101: How to Master the World's Most Powerful Advertising Platformcontently
Facebook can make or break any marketer's content efforts. That's why we're teaching you everything Facebook—its evolution into what it is today, what kinds of posts and ads work (and don't work) on Facebook, the platform's targeting and analytics features, and the future of Mark Zuckerberg's massively powerful creation.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
50 Quotes That'll Make You a Better Content Marketercontently
These 50 quotes from great thinkers, marketers, writers, CEOs, and more get us pumped to tell better stories every day. We're confident they'll do the same for you.
As content marketing continues to evolve, so too do the stats surrounding its practice.
These up-to-date stats will inform your content strategy, boost your audience engagement, help you measure and optimize for success, and much more.
Contently London Salon: 5 Steps to Building a Content Marketing Powerhousecontently
Everything you need to know to get started in content marketing—from getting the rest of your company on board to measuring and optimizing your advanced operation.
Public Relations Cheat Sheet (PRLab's PR Sheet)PRLab
Mastering PR can lead to financial success and a lasting reputation, even in tough times. Whether you’re new to PR or looking to improve your skills, this PR Cheat Sheet is perfect for you. Here’s a quick overview of what’s inside and how it can help.
First, in our Public Relations Cheat Sheet we cover the goals of PR. Why do companies need it, and what can it achieve? We discuss setting goals using the SMART technique (specific, measurable, achievable, realistic, and time-bound) and typical metrics for success, such as conversions, sentiment analysis, and impressions. You’ll also find a mini PR glossary and expert tips for writing press releases about important news.
We also include a crisis action plan and media training tips to handle media questions like a pro. PR is about sharing information with the right audiences, but what if you have no news? Don’t wait around—check out our tips for staying relevant and keeping your audience engaged.
Your audience influences your message, tactics, and goals. That’s why we explain the differences between B2B and B2C PR. Finally, our PR cheat sheet highlights what to do and what NOT to do in PR. It’s definitely worth a read.
So, here it is. Save it to your favorites or print it out for quick reference.
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalphDiPiero
With the help of this comprehensive guide, learn Ralph DiPiero's tried-and-true methods for succeeding in marketing consulting. DiPiero provides tried-and-true strategies for overcoming obstacles, enhancing client interactions, and producing significant outcomes. His experience provides priceless insights on how to succeed in marketing consulting by utilizing creativity, data-driven decision-making, and effective communication, regardless of your level of experience as a consultant or lack thereof.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀
I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies.
📊 Project Contributors:
@Deepyanti Maskara - Social Media Marketing Expert
@Siddhesh Kondaskar
@Sudip Ghimire
@Leah CX
Key Highlights of Our Analysis:
🔍 Buyer Persona & Customer Journey
In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience.
💡 Brand Analysis
We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty.
🔄 Customer Engagement
Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention.
Key Takeaways:
Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty.
Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies.
Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers.
I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy.
Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies!
#BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement
Learn how integrating organic and paid social media strategies can elevate your marketing efforts. We’ll explore how organic social media and paid campaigns can work together to boost engagement and improve ROI. Through real-world examples and practical tips, you'll discover best practices for using organic insights to inform paid strategies, ensuring consistent branding, and optimizing your campaigns. Whether you’re a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to enhance your social media strategy and achieve superior results.
Outsourcing digital marketing is collaborating with specialised companies to handle a variety of online marketing duties, including SEO, PPC, social media, content production, and email campaigns. Aspire globus provides access to professional knowledge, powerful tools, and cutting-edge trends without the requirement for in-house resources. Key techniques include identifying objectives, selecting the best partner, maintaining regular contact, successfully controlling costs, and making data-driven decisions. Businesses can improve their online presence, increase productivity, and achieve better marketing outcomes by implementing these methods while remaining focused on their core activity.
Kutility Digital marketing Agency service PPTabhil40256
Kutility Digital Marketing Agency in Mira Road is your go-to partner for comprehensive digital marketing solutions. We offer a wide range of services to help your business thrive in the digital landscape:
SMS: Reach your audience instantly with our reliable bulk SMS services.
WhatBulk sApp API: Enhance your customer communication with our seamless WhatsApp API integration.
Bulk Call Service: Deliver your message directly to your customers with our efficient bulk call services.
Social Media Management: Boost your online presence and engage with your audience through our expert social media management.
Performance Marketing: Maximize your ROI with our data-driven performance marketing strategies.
Branding Service: Build a strong brand identity that resonates with your target audience.
Web Development: Create a stunning and functional website with our professional web development services.
SEO Service: Improve your search engine rankings and drive organic traffic to your site with our SEO expertise.
Content Writing: Communicate your message effectively with our high-quality content writing services.
Want to connect with us? Click the link below: https://kutility.com/
Call us on: +91 99200 51113
Cut Through the Noise to Drive More ConversionsVWO
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
In an era of information overload, it takes a lot for a message to cut through the noise. More than ever before, brands are leveraging executive leaders as their messenger and most visible catalyst for brand storytelling. However, external presence alone is no longer enough; rather, one’s influence is the new imperative for communications and business success. This presentation will explore how executives are navigating the communications ecosystem, especially their attitudes, behaviors and priorities and what it takes to "Earn Influence."
Key Takeaways:
Attendees to this presentation can expect to walk away with a new understanding of what makes someone "influential," the business value of having a visible executive with a distinct voice and POV and an understanding of how to establish a persona that can help an executive show up for their audiences on all channels.
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfSocial Samosa
According to the report, the most popular method for pushing ads on digital platforms was Twitter Display, which accounted for 39% of all ad impressions.
Feeling the pressure to deliver more with your Go-To-Market (GTM) marketing budgets? Set your GTM motion up for success when you and your teams identify and analyze competitors' wins and misses, then adapt and apply these insights, ultimately improving conversion rates and marketing ROI. You’ll help them answer questions such as:- How can we optimize our customer journey?- What could make our messaging more powerful?- Are we targeting the right audience with these ads?Through real-world examples and actionable advice, this session will equip you to turn competitive intelligence into a potent tool for achieving superior marketing results and maximizing the impact of every dollar spent on GTM marketing strategies - before, during, and after launch.
6. 6
I.
Content Methodology:
A Definition
Content methodology is a process to continuously
improve the effectiveness of a company’s content
across the enterprise.
A content methodology exists when an organization
establishes specific, well-defined objectives and key
performance indicators (KPIs) for content marketing,
and embraces a culture of constantly learning and
iterating through each round of publishing.
7. 7
Content methodology focuses on
three key components:
Content Methodology: A Definition
connect
Engage with target
audiences in the channels
and media formats where
they spend time.
create
Create the most
effective content
possible based on
available data.
optimize
Consistently optimize the
content creation and
connection processes based
on performance against
clearly defined KPIs.
8. 8
II.
Why a Content Methodology
Is Needed
Seventy percent of marketers are planning on
creating more content this year than last.
Yet roughly two-thirds of marketers create
content without any documented strategy,
and over half don’t know what a successful
content program looks like.
9. 9
Without clear objectives,
measurement is irrelevant.
And it’s impossible to know
whether content has made
any impact whatsoever.
Why a Content Methodology Is Needed
10. 10Why a Content Methodology Is Needed
a.
An Increasingly Competitive
Content Landscape
To compete, organizations must adopt an
always-on approach to building relationships
with their audience—and improving those
relationships each day.
11. 11Why a Content Methodology Is Needed
Time spent with digital media:
• 49 percent increase over the last two years
• 90 percent increase on mobile
Organizations must understand:
• The digital spaces where their target audiences
consume content
• The content formats, topics, and contributors that
will resonate with those audiences
b.
Channel and Media Proliferation
12. 12Why a Content Methodology Is Needed
c.
Opportunities for
Continuous Improvement
Advancements in content marketing technology
now enable organizations to rapidly optimize their
content creation and distribution.
13. 13
III.
A Culture of Content
A culture of content creates a virtuous cycle in
which content powers all divisions of the enterprise,
which, in turn, power a brand’s storytelling efforts.
This virtuous circle is only possible when the
company works to build a culture that values and
evangelizes content.
14. 14A Culture of Content
A. Create a Common Purpose: Marriott M Live
This is a tool for everybody to use in the
building. It’s customer-first thinking.
DAVID BEEBE, MARRIOTT’S VICE PRESIDENT OF GLOBAL CREATIVE AND CONTENT MARKETING
”
15. 15A Culture of Content
At Electrolux, CMO MaryKay Kopf creates task forces of team
members from across departments and regions of the world to unite
around content.
B. Engage Senior Leadership: Electrolux
16. 16A Culture of Content
To rally content support, Chase crafted a system of governance
and standards, built a team of content creators, and established an
editorial board.
C. Establish Content Leadership and Governance: Chase
We needed to
prove that
content can
improve
marketing’s
effectiveness.
BRIAN BECKER,
CHASE’S HEAD OF CONTENT
”
17. 17A Culture of Content
The newsroom for Coca-Cola’s corporate online magazine,
Coca-Cola Journey, gathers weekly to evaluate content based
on a blended content score, and has a monthly call with
Coca-Cola’s 19 international markets, each of which has its own
version of the Journey site.
D. Foster Collaboration: Coca-Cola
18. 18A Culture of Content
E. Encourage Creativity and Risk-Taking: Marriott
We don’t want to see any ‘Welcome to
the JW Marriott, here’s your keycard,’ and
then a closeup of the logo. None of that.
DAVID BEEBE, MARRIOTT’S VICE PRESIDENT OF GLOBAL CREATIVE AND CONTENT MARKETING
”
20. 20Components of a Content Methodology
The Flywheel
One of the most important and innovative
mechanical advances is the flywheel, a device
used to store and conserve energy, and a
critical component of everything from the steam
locomotives of the early 1800s to NASA
spacecrafts today.
Remarkably powerful and efficient, the flywheel
needs an initial torque to push it forward and
get it going. Once in motion, it’s able to build and
store more and more energy through each
cycle, increasing its total output and effectiveness
over time.
21. 21Components of a Content Methodology
A.
Define objectives
and KPIs.
B.
Conduct audience
definition and
channel analysis.
C.
Identify market
opportunity.
D.
Evaluate internal
processes and
resources.
The Flywheel
22. 22Components of a Content Methodology
Without clear objectives and KPIs, content
success cannot be championed and a
content program cannot improve or evolve
over time.
Advanced organizations go beyond
standard industry metrics (pageviews,
leads, likes) and hone in on metrics that
measure relationship building and
match to larger business goals, such as
customer experience.
A. Define Objectives and KPIs
23. 23Components of a Content Methodology
Brand health: visitors, attention time, engagements, cost per
engagement
Revenue generation: product leads, sign-ups
A. Define Objectives and KPIs: Chase
24. 24Components of a Content Methodology
B. Define Audience and Key Channels
• Dreams of owning a home,
but unsure of whether it’s the
right time.
awareness
acquisition
consideration
FUNNEL STAGE EXAMPLESPAIN/PASSION POINTS
• Wants to buy a home, but
doesn’t know what to look for
in a mortgage.
• Has a home in mind and
ready to buy a mortgage,
but concerned about
specific features.
• “Top 10 Mistakes Newlyweds
Make”
• “How to Set a New Year’s
Resolution You’ll Achieve”
• “Flowchart: Should I Rent or
Buy?”
• “7 Signs You’re Ready to Buy a
Home”
• “How to Tell a Good Mortgage
from a Bad One”
• Mortgage calculator
• “5 Tricks for Saving on Your
Mortgage”
• iPad offer
• Employee mortgage pricing
• Mortgage brochure
Content breakdown by funnel:
25. 25Components of a Content Methodology
C. Identify Market Opportunity and Channel Strategy
“What kind of content should we create?” is a question that plagues most
organizations when trying to launch a content operation for the first time.
Those that are most successful follow a few key guidelines:
1
Find the white space in your market. Where are
opportunities? What are competitors doing—or
not doing—in their marketing initiatives? What
customer pain points can you help address?
Answers to these questions help identify content
opportunities.
2
Build up to a Big Idea. Regardless of content
type, all GE content corresponds to the brand
message around “Ecomagination.” IBM’s idea is
“Smarter Planet.” What’s the concept your brand,
product, company, and service can own and be
identified with?
3
Identify the intersection of topics your brand can
own—be it entertainment content, educational
and informative content, or utility content—and
what your audience seeks.
4
Develop a voice, tone, and perspective that’s
original. Even for a well-covered topic, determine
the areas in which you can add value. “Me-too”
content has little value. Avoid adding to the noise.
5
Use tools like BuzzSumo to discover what
content formats and lengths are shared the most,
and where they are shared. Define which topics
your audience discusses most. Identify which
strategies are working best for other publishers
and brands, and consider how to emulate them.
6 Identify keywords with the greatest search
volume but the lowest competition.
26. 26
Find the white space in your market
20%
6%
5%
69%
Competitor A
Competitior B
Competitor C
Competitior D
Share of Voice Across
Social Networks
37%
10% 10%
42%
Publisher A
Publisher B
Publisher C
Publisher D
Share of Voice Across
Social Networks
Components of a Content Methodology
27. 27
Build up a ‘Big Idea’/Mission
“We must challenge startup founders to push their
companies to become the business that would put
them out of business. To us, thought leadership is
about differentiation. We strive to share unique
perspectives and proprietary data to cut through the
echo-chamber of ‘business resources.’”
Components of a Content Methodology
28. 28
Identify the topics you can own and your
audience seeks
Number of Shares Across
Social Networks
Number of Pieces Produced
4%
14%
9%
25%
17%
10%
22%
Apps/Tech Solutions
Creativity
Entrepreneurs
Morning Routines
Procrastination
Well-being
Workspace/Environment
5%
8%
6%
11%
14%
8%
48%
Components of a Content Methodology
14K pieces of content analyzed
13.7M total shares
959 average shares per piece of content
29. 29
Number of Shares
Across Social Networks
Number of Pieces
Produced
26%
2%
67%
4%
7K pieces of content analyzed in the past year
643M total shares
90 average shares per content piece
34%
5%
50%
11%
Budgeting Tips
Mortgages
Personal Loans
Student Loans
Components of a Content Methodology
Identify the topics you can own and your
audience seeks
30. 30
Develop a voice, tone, and perspective
Conversational Optimistic Helpful Inspiring
• Transparent, honest, and authentic — never preachy or overly corporate.
• Always helpful and optimistic, never negative, judgmental, or irreverent.
• Clear and uncomplicated, but still conversational and compelling.
• Knowledgable, but nurturing and advice-driven.
• Innovative and cutting-edge; never contrived or repetitious.
Components of a Content Methodology
31. 31
Uncover formats and lengths shared most
13K pieces of content analyzed in the past year
93M total shares
6.43K average shares per content piece
AverageNumberofShares(YTD)
2,500
5,000
7,500
10,000
Content Format
'How' Post Video 'Why' Post List Infographic
9,000
7,293
9,203
6,439
7,725
Components of a Content Methodology
32. 32
Identify keywords with the greatest
search volume and lowest competition
Components of a Content Methodology
Volume of Organic
Search Keywords
Scotiabank
16k
Competitor B
5000
Competitor A
900
Competitor C
500
33. 33Components of a Content Methodology
D. Evaluate Existing Processes and Resources
34. 34Components of a Content Methodology
While Coca-Cola creates much of its brand-centric content in-house,
it also turns to freelancers (via Contently) to tell a wide range of
other stories.
D. Evaluate Existing Processes and Resources: Coca-Cola
We’ve really
tried to carve
out a beat
system with
our Contently
writers. It’s
nice to know
who we can
go to for
certain stories.
JAY MOYE, COCA-COLA
JOURNEY’S EDITOR-IN-CHIEF
”
35. 35
V.
Create a Content Plan
To get a content methodology into action,
organizations need to formulate a content plan
that will propel their initial publishing efforts.
This plan spans the first 90 days, and allows
an organization to track what works best and
to optimize accordingly.
38. 38Create a Content Plan
B. Content
A content creation plan should include:
• Content creation categories and subcategories
• The share of content production allocated to each
• The formats and frequency of that content
• Production budget allocated to each
39. 39Create a Content Plan
B. Content
In turn, this content should be spread across an editorial calendar.
40. 40Create a Content Plan
C. Channels
• A channel plan should detail
the way the content that an
organization produces will be
distributed across its owned
and paid properties.
• Public relations, corporate
communications, sales
enablement, and recruiting
can all be integrated to
outline how each department
can leverage content.
Content Hub
Guides, infographics, multi-source blog posts, interviews,
event coverage, videos
Social Media
• Activation across
channels where
audience spends
time (Twitter,
Facebook,
Snapchat,
LinkedIn, etc.)
• Combination of
link sharing and
native social
content
(Instagram,
Facebook video,
photos, etc.)
• Optimized for
impressions, clicks,
shares, referral
traffic, lead source,
etc., depending on
content goal
Email
• Top-performing
content featured
monthly, weekly, or
daily depending
on content
maturity and
frequency
Paid
Distribution
• Headline
distribution (A/B
test 10 to 15
headline and
image
combinations per
piece across
Outbrain,
Facebook,
LinkedIn, etc.)
• Paid promotion of
well-performing
native social
content
• Paid search and
display
41. 41Create a Content Plan
D. Contributors
Map out all content contributors, the topics and formats of the content they
create, and the rate they are paid.
42. 42Create a Content Plan
E. Workflow and Approval
Determine the flow of approval within your organization. As a best practice,
have a single content leader who has final approval over all content published.
44. 44Testing and Optimization
The 90-Day Test
As content is published, evaluate:
A.
The performance of content based on topic or
format.
B.
The channels on which readers engage with content
most deeply.
C.
The contributors delivering the strongest results.
45. 45Testing and Optimization
A. Content
As a best practice, compare:
Content production data (number of stories published) vs.
content performance data (KPIs).
46. 46Testing and Optimization
B. Channels
Examine which channels drive the greatest content results. Prioritize future
content distribution resources accordingly.
50. Thank you.
New York
598 Broadway, 4th floor
New York, NY 10012
San Francisco
1161 Mission Street
San Francisco, CA 94103
St. Paul
213 4th Street E
4th Floor #431
St Paul, MN 55101
UK
Albert House
256-260 Old Street
London, EC1V 9DD
UK
[email protected]
contently.com
