In today’s digital world, chances are good that the first impression a buyer will have of your brand will occur on your website or through marketing communications. Now more than ever, developing and establishing your digital brand is mission critical. No matter the size of your company, figuring out how to set yourself apart is a critical first step in establishing a relationship with your audience.
Recap of several presentations given during the April 2013 AA-ISP (American Association of Inside Sales Professionals) Leadership Summit. Summary slides curated by Paul Leto of F5 and Mark Ippolito of Lenati.
50+ email marketing hacks & best practices to double your response ratesHeinz Marketing Inc
The document outlines 25 email marketing hacks and best practices to double response rates. It discusses planning campaigns strategically based on objectives and customer needs. It also discusses optimizing emails through testing elements like subject lines, calls to action, and mobile formatting. Additionally, it recommends measuring email performance through various metrics and integrating email with other marketing channels and sales efforts.
Struggling to keep up with leads from various sources and channels?
In this webinar, Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking and drive more leads, efficiently.
You will learn:
- How consumer habits are shifting and what to do about them.
- Tips for improving customer experience and analytics.
- How to uncover your best lead sources.
- What you can do to increase your close rates.
Consumer behavior is shifting. Your customers want information on their terms.
They might call, text, chat, or fill out a form. With so many communication channels, it can be hard to keep up with leads.
Not only is it hard to track all these different lead sources and channels, but it can also be challenging to ensure timely follow-up.
How to Track and Increase ROI From On-Site Chat for E-CommerceDerric Haynie
Used at Conversations Conference 2019. By Derric Haynie
The future of Ecommerce is in having real-time conversations with your customers.
Here's the unique data that shows the value behind live chat, and some quick steps on how to implement it.
This document provides 12 tips for building and managing a larger sales pipeline, including differentiating between lead and opportunity stages, using a lead management system, focusing on great content, and calculating pipeline needs based on assumptions about products, opportunity close rates, and costs per lead. It also discusses prospect engagement strategies like drip marketing, networking, and targeted messages, as well as alternatives to cold calling like referrals, social media engagement, and answering questions.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to [email protected] or visit my webpage www.daniel-one.com. I look forward to hearing from you.
B2B Sales Enablement: How Marketing Can Help Sales Double Productivity & SuccessHeinz Marketing Inc
This document provides an overview of sales enablement strategies for marketing to help double sales productivity and success. It discusses quantifying sales goals, creating customer profiles, mapping the sales process, and planning targeted marketing initiatives. The presentation emphasizes understanding customer problems and needs over products, collaborating between sales and marketing, measuring results before and after initiatives, and getting sales teams to utilize marketing content by tying it to revenue goals. Key steps outlined include determining target audiences and their priorities, influences, and preferred engagement methods in order to better enable sales.
Live Demo: How SEJ Advertising Drives Awareness & Targeted LeadsSearch Engine Journal
Whether you’re looking to raise awareness, effectively build brand authority, supply your sales team with qualified leads, or drive the right traffic to your landing pages, there’s an SEJ advertising product to serve your marketing goals.
SEJ advertising has successfully matched hundreds of brands to digital marketers in need of the products and services that help them do better work and build the kinds of businesses that command their industry.
From the in-house or agency SEO of all levels to executive veteran marketers, the SEJ audience is made up of decision makers and key influencers thirsty for the best tools and services in the biz.
Jessica Cromwell, Director of Sales at yours truly, will show you how Search Engine Journal advertising is all about bridging the gap between distinguished brands like yours and its staunch community of enthusiastic marketers.
In this webinar, you will learn:
- What SEJ advertising products are best suited for specific marketing goals
- Why the majority of SEJ advertisers are repeat customers
- And how SEJ advertising generates quality leads, boosts awareness and can help to position you as the authoritative expert that you are.
The document discusses different types of questions that salespeople can ask prospects during a sales call:
1) Situation questions gather background facts about the prospect's current marketing efforts and budgets.
2) Problem questions explore issues, difficulties, and dissatisfactions with their current marketing in order to determine where the seller's product could help.
3) Implication questions force the prospect to consider how problems could impact their business if not addressed.
4) Need-payoff questions are designed to get the prospect to describe how the seller's product could specifically benefit them.
Doubling your sales teams productivity and active selling timeHeinz Marketing Inc
This document is a presentation by Matt Heinz, President of Heinz Marketing Inc, about how to double a sales team's productivity and active selling time. The presentation covers quantifying success, creating clear customer profiles, mapping the sales process, firing lots of bullets or outreach, and the buyer's journey. It also discusses seven traits of outstanding sales professionals: revenue responsibility, focus, being customer centric, accountability, technology competence, an agile mentality, and empathy. The presentation concludes by offering guides and recipes from Matt Heinz in exchange for contact information.
The document provides tips on finding and converting more prospects into customers. It recommends engaging prospects early through content publishing and understanding customer needs. It also stresses the importance of a customer-centric approach using various engagement channels to move prospects through stages from initial contact to purchase. The prospect engagement funnel illustrated shows how different channels can be used at each stage to gradually progress prospects toward becoming active opportunities and customers.
This document discusses strategies for using HubSpot to provide remarkable customer service and turn customers into advocates. It begins with an introduction and agenda. It then discusses the importance of customer service, even for difficult customers, and statistics about the consequences of poor customer service. The document outlines strategies for gathering customer feedback, addressing issues, and engaging customers. It provides tools in HubSpot that can be used to implement these strategies. Finally, it discusses how to create a feedback and advocacy program by identifying happy and unhappy customers, finding advocates, determining advocacy requests, and marketing advocates' work. The overall goal is to understand how customer service impacts business and learn best practices to reduce friction and increase momentum in the customer lifecycle.
Eloqua on Metrics that Matter at the 2013 B2B Modern Marketing Roundup with H...Heinz Marketing Inc
Eloqua's Anthony Best shares the best practices and practical guidance for tracking marketing information that matters in B2B marketing. Presented at the 2013 Modern Marketing Roundup with Heinz Marketing.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
Consultative Selling: How To Win Your Prospects Without Really TryingSales Hacker
What You'll Learn:
- Fine tune your first impressions meter
- Teaching vs Selling
- Screen sharing: helpful or moving too quickly?
- Should you talk numbers ($$$)?
- How to end the call
The document provides an explanation of digital strategy to a non-technical mother by using the metaphor of parenting and raising a child. It outlines the key steps of digital strategy - setting goals and objectives, identifying the target audience, developing a strategy, creating tactics, and measuring results. These steps are then related to a mother raising her child, with examples given such as setting health and friendship goals, understanding the child's motivations and barriers, developing a strategy of being a guiding influence, implementing tactics like providing healthy meals and arranging tutoring, and measuring success based on report cards and relationships.
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
The document discusses the principles of Customer Generation, a marketing methodology that focuses on generating sales qualified leads (SQLs) and customers rather than legacy metrics like marketing qualified leads (MQLs). It summarizes five principles: 1) Using first-party customer data to unlock scale, 2) Taking a customer-led rather than product-led approach to marketing, 3) Using financial modeling to improve capital allocation, 4) Prioritizing SQLs over MQLs, and 5) Treating B2B customers as individuals rather than corporations. The document provides examples and strategies for implementing each principle through marketing campaigns, financial analysis, and customer segmentation.
From the Warm Gun 2014 Conference.
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products?
In this talk from the Warm Gun 2014 conference, Braden Kowitz explores the disconnect between where designers typically focus, and what startups really need. How can designers spend less time on delightful veneers and start tackling core business challenges?
DPM Summit 2015 - Next-Level Collaboration: Facilitating Web Content Working ...Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
IN THIS SESSION, WE’LL LEARN:
What it takes to make effective collaboration possible
How project managers can play a key role in creating the cross-discipline teams of tomorrow
Practical techniques you can use to bridge silos, increase productivity, and facilitate web content working sessions with your team
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Test Driven Design really helps us learn about the design of our code and how to improve on it. It is also true that the more we know about design, the more our code can actually benefit from TDD. This talk will cover just enough to give you the design inspiration you need to appreciate TDD. We will see responsibility driven design, "Tell don't ask", the law of Demeter, Dependency Inversion and other very key design principles and how they change the way we look into coding and testing
O documento fornece dois links para vídeos no Vimeo que mostram exemplos do PHOTOJOJO, um serviço de fotografia online que permite aos usuários adicionar efeitos visuais e filtros às suas fotos.
This document discusses designing futures through public engagement and co-creation. It emphasizes engaging communities to connect and co-design more durable and human-centered visions of the future, rather than focusing on isolated prediction, disruption, or innovation. Examples are given of projects that use foresight, speculative design, and public engagement to explore future possibilities. The overall message is that the future is best approached by involving people in shaping it together.
22 Key Takeaways from The Email Design ConferenceJim MacLeod
This document summarizes key takeaways from the 2015 Email Design Conference. It shares quotes from various speakers on topics like email design principles for different platforms and devices, segmentation, interactivity, and adapting to email clients. The quotes encourage things like focusing on the user experience on mobile, keeping code clean and accessible, and treating email design like web design while recognizing its limitations.
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
The document summarizes Brian Fetherstonhaugh's keynote presentation on 360 degree marketing in a digital world. Some of the main points made in the presentation include:
1) Traditional notions of integrated marketing are outdated, and the new approach involves a timed series of actions built around a compelling insight and deploying intelligent channels to guide customers along a journey.
2) The traditional 4Ps of marketing are out, and the new approach focuses on experience, reach, exchange, and evangelism.
3) The starting point is always understanding the customer journey through various touchpoints like triggers, research, usage, and purchase.
4) Success requires having a big idea at the core of the marketing approach.
How to Make your Slides More Memorable?SketchBubble
Slides are meant to aid the audience's memory, not the speaker's, and should contain less text to be more memorable. Presenters should not treat slides as a substitute for lecture notes or use poor or complicated graphics that are difficult for audiences to understand as they detract from effectively making their point.
This quick and simple guide shows how you can save your PowerPoint slides as high resolution images. This trick is ideal for uploads to SlideShare as you won't lose any quality of your slides. It also works perfect for sharing individual high-quality slides on social media.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
In today’s multi-device world, eLearning needs to be accessible anytime and anywhere across all devices. Here's a compilation of tips for the development, testing and delivery of eLearning courseware.
Creativity isn't just for artists, musicians, writers, and designers. We all have the ability to be excellent creative thinkers. - https://www.milestechnologies.com
This document provides tips for using color themes and fonts effectively in PowerPoint presentations. It recommends keeping alignments precise and using basic solid colors with hints of accent colors for a minimalist style. For a cartoonish style it suggests using eye-catching contrasting colors in harmony. A corporate style should use a straight layout with one mature color that stands out and complements neutral colors.
20 Advanced Google Hacks Every Salesperson Should Know24Slides
Bet you didn't know about these 20 Advanced Google Calendar hacks!
Master Google Calendar's advanced features to maximize your productivity and optimize your life. You'll never miss an opportunity again.
Article by Aja Frost, Hubspot. Infographic by 24Slides.
The document discusses CSS Grid Layout as a new method for controlling page layout with CSS. It provides examples of using Grid Layout properties like grid-template-columns, grid-template-rows, and grid-column to define a grid structure and position elements within that grid. Key benefits highlighted include describing the layout solely in CSS, ability to redefine the layout at different breakpoints, and eliminating the need for layout hacks or non-semantic markup used by older methods.
Let Non-Developers Develop your Site. Manu RaivioFuture Insights
FOWA London 2015
Testing different versions of your site can be hugely distracting; it’s both trivial and non-trivial, and terribly time-consuming. Layer-based iterative development can help by effectuating all changes in the user’s browser instead of the site’s backend. Manu will present this new approach to developing the best performing version of a site using the Frosmo javascript tag and SaaS platform. Together they can save time and let those most interested in the results be in charge of the tests, without putting your site at risk.
Creative Sponge is a marketing agency that prides itself on its proactive approach and innovative solutions. It works closely with clients as an extension of their marketing team, providing strategic guidance and expertise. The agency has a proven track record of delivering successful marketing campaigns across various industries, as shown by its growing client list and portfolio of work.
The document discusses message strategy and the creative process for print and broadcast advertising. It outlines three basic steps to developing a message strategy: 1) determining communication objectives, 2) finding customer insights, and 3) selecting a selling strategy. Common selling strategies mentioned include benefit, feature, value-pricing, unique selling proposition, and emotional appeals. The creative process involves exploration, gaining insights, execution, and evaluation. A typical creative brief format asks who the audience is, where the brand and competitors stand with that audience, and where the brand wants to be positioned.
Bold Minimal Media Company Brand 123.pptxTHNGUYNTRNG5
Elevate your media company’s presentation game with our striking Bold Minimal template, perfect for business professionals seeking to make an impact. This versatile PowerPoint and PPT template, also fully compatible with Google Slides, is designed to captivate your audience with its bold red and black color scheme. Ideal for pitches, corporate reports, or marketing strategies, it promises to set your content apart. Embrace the power of a memorable presentation. Download now and start crafting your story with a template that speaks volumes before you even say a word. Make your next presentation not just seen, but remembered.
Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy and its path to company’s success increasing over years. The company has always stayed true to its core values.
Make best brand identity strategy for your business brandingPencil Agency
Pencil brand consistency, and if you did, please subscribe and being that notification spell so you can get alerted when I go live, or when I post something new and visit me at Pencil Agency.
BRIEF-TAKING QUESTIONS
Inside this PDF are the 3 sets of questions freelancers should ask clients when taking a brief - covering the Basics, the Specifics and the Context.
While there are factors influencing obesity, particularly among the less educated, the reality is that obese individuals can reverse the condition if they put in the work. If you’re looking to lose some of that weight using simple, natural methods, t
How to become a conference circuit superstarEric Tachibana
This document provides 7 steps for becoming a successful speaker at industry conferences. It begins by outlining reasons why someone should speak at conferences, such as professional development, business objectives, and personal growth. It then discusses how to get speaking opportunities, including networking on LinkedIn, sponsoring events, and befriending other speakers in order to be recommended for overflow events. The document focuses on developing topics, preparing presentations, handling Q&A, and following up with contacts made at conferences.
10 Tips for Selling Search to the C-SuiteMediative
Are you struggling with selling Search to the C-Suite in your company? Turn your conversations and presentations into successes! When you focus on the value and metrics that Search provides, senior executives will be sold on Search being an essential part of their overall digital strategy.
The document is a graphic standards manual that outlines the branding guidelines for The CARE Center. It summarizes that the logo features a lion symbolizing courage and bravery. It establishes the primary colors, typefaces, spacing guidelines, and photography styles to create a cohesive brand identity. The manual instructs on correctly using the logo and prohibits recreating or modifying it.
The document discusses the key elements of brand strategy including brand architecture, brand positioning, brand personality, brand promise, and connecting with customers. It provides descriptions and examples for each element. Brand architecture refers to how brands within a business are structured, from corporate brands to product brands. A brand positioning statement concisely describes a brand's position in the marketplace. Developing a brand personality and promise helps create an emotional connection with customers and clearly communicates what the brand delivers.
Explaindio 4 is the latest and renewed version of the immense popular third version of Explaindio Video Creator. It allows anyone, no matter what their experience level is, to create professional appearing videos. But not just ordinary videos.
52 Reasons Why You Should Attend 52 WaysDale Beaumont
Are you a business owner who is not generating enough leads? Are you working too many hours yet not making enough profit?
If you’ve answered yes to any of these questions, you’re in luck. Learn tried and tested strategies at 52 Ways, a 1-day business workshop where you’ll learn one strategy to apply per week for a year.
If you’re feeling a little bit sceptical, we have compiled 52 reasons why you should attend 52 Ways.
The document provides an overview of an agenda for a session on competitive analysis. It includes sections for a team check-in, icebreaker questions, a presentation on competitive analysis, identifying key attributes of brands and competitors, creating a perceptual map to rank attributes, and concluding with agreed upon action items. The goal is to gain clarity on where the company's brand stands in relation to competitors through discussing brand reviews, attributes, and a visual mapping of criteria rankings.
This document provides guidelines for establishing a brand identity and strategy. It outlines a three phase process: discovery, identity, and execution. The discovery phase involves understanding the business and its positioning. The identity phase determines the brand's mission, values, and narrative. The execution phase turns these insights into visual elements like a logo, colors, typography, voice, and photography style. The guidelines aim to ensure consistency and properly represent the brand across all marketing channels and materials.
The skills that got you to become a creative director are not the skills you need to be a creative director. Me and Xanthe Wells, CCO of Pitch, gave this presentation at the 3% Conference in 2014. Still holds up. (It's just missing a video we shared.)
How to Make Money Off the Social Media Skills You Take for GrantedAlexis Grant
The document discusses how to make money as a social media consultant by leveraging existing social media skills. It provides tips for getting started, including landing a first client through networking and free work. It also offers guidance on determining an appropriate pricing structure and creating compelling service offerings and strategies to impress clients. The goal is to help others follow the author's path of earning $2,000 per month through social media consulting done in addition to regular employment.
The document discusses the importance of branding for businesses. It defines branding as going beyond just a logo to represent what a business stands for and the experience it provides customers. Strong branding can lead to awareness, memory, trust, emotional attachment from customers which translates to new customers, loyal customers, more sales, engaged employees, and increased business value. It provides steps for businesses to develop their brand, including defining what makes them unique, creating brand elements like name, colors, and logo, and living the brand consistently in all aspects of their business.
The Brand of YOU - Personal Branding in a Digital WorldCindy Ratzlaff
Originally presented at the All Women Expo 2017, in Stevens Point, Wisconsin on April 1, 2017 by Cindy Ratzlaff. In this presentation you'll learn about the 4 V's of a personal brand and the three A's of brand development, along with some free and low-cost tools for creating video, graphics and other social assets.
Creating Your Personal Brand in a Digital WorldCindy Ratzlaff
The Brand of You: Creating your personal brand in a digital world. This talk was originally presented to the NEPA Women's Leadership Conference, the premiere conference for women in business, at the Mohegan Sun Pocono Downs, April 21, 2016.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
Why you need Ambassador Marketing for your DevRel business Madoka Chiyoda
In this digital era, people output their opinions easily through internet, thus more and more companies are shifting towards ambassador marketing, the ultimate form of “word of mouth” marketing, which needs building good relationship between company and customer
Similar to The Brain Behind Your Brand: How to Design Your Way to Success (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Marketo Engage January 2021 Product Release PresentationMarketo
The document summarizes the January 2021 release of Marketo Engage. It includes:
1) Enhancements to audience sync with Adobe Experience Cloud applications and ad networks.
2) Improvements to the user experience including support for workspaces and partitions.
3) New capabilities for sales teams including Sales Insight for non-native Salesforce integrations and enhancements to Best Bets, email workflows, and account/opportunity panels.
4) Additional features like program member custom field tokens, Salesforce OAuth authentication, and a landing page preview API.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
The document provides an overview of Adobe's roadmap for Marketo Engage in fiscal year 2020. It discusses key themes and priorities for the roadmap including:
1. Foundation for growth through improved integrations with Adobe Experience Cloud and Adobe Experience Platform.
2. Powering sales experiences with new features for Sales Insight to provide reps with buyer insights and enhancements for mobile usage.
3. Connecting people and content through predictive audiences powered by artificial intelligence to help target the right customers, and new capabilities for attribution and measurement through Bizible.
The roadmap highlights how these initiatives will help drive demand, empower marketing and sales teams, and deliver exceptional customer experiences across the journey
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
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Building Accessibility into your Design SystemsResolute
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The built environment plays a crucial role in shaping a child's visual identity.Mostafa Abd Elrahman
The built environment plays a crucial role in shaping a child's visual identity.
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The Brain Behind Your Brand: How to Design Your Way to Success
1. The Brain Behind Your Brand:
HowtoDesignYourWaytoSuccess
Davis Lee
Creative Director of Creative Services & Brand
2. Housekeeping
1. This webinar is being recorded
2. You will receive the slides and recording after the webinar
3. Please enter your questions in the chat box and we will
answer them in the live Q&A portion.
3. The Brain Behind Your Brand:
HowtoDesignYourWaytoSuccess
Davis Lee
Creative Director of Creative Services & Brand
4. Top 50 brands of 2014 by Brandz, Kantar Retail and Bloomberg
