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2. What are marketing
trends?
Marketing trends are the latest and emerging strategies,
tactics and technologies that are being used to reach and
engage customers. They evolve over time as technology
advances, consumer preferences change and new
competition emerges. Staying up-to-date on marketing
trends is essential for businesses to remain competitive
and achieve their marketing goals.
What are marketing
trends?
www.nidmindia.com
3. 7 Marketing Trends for 2024
Interactive Content Marketing
AI Marketing
Trendjacking
Media Marketing
Promoting Users Over Products
Long-Term Influencer Partnerships
Live Streaming
7 Marketing Trends for 2024
www.nidmindia.com
4. AI Marketing
AI-generated creative and content are becoming
central to major campaigns, with the global AI in
marketing market expected to grow significantly by
2026. AI tools, such as those for content creation, are
making processes more efficient and impactful.
AI Marketing
www.nidmindia.com
5. Live Streaming
Post-COVID, live streaming remains a powerful
marketing tool. It's not only a communal experience
but also provides valuable data. Platforms like Twitter
Spaces and Instagram Live Rooms will see increased
investment in 2024.
Live Streaming
www.nidmindia.com
6. Trendjacking
Leveraging trending topics, events, or memes on
social media helps brands connect with audiences
and generate buzz. Authenticity is crucial to avoid
backlash, and this strategy allows brands to
showcase personality and creativity.
Trendjacking
www.nidmindia.com
7. Media Marketing
Media is now fundamental to marketing strategies,
with companies investing in various forms of media
content. Examples include Red Bull's diverse media
conglomerate, showcasing the value of creating
entertainment, education, or connection beyond
traditional ads.
Media Marketing
www.nidmindia.com
8. Promoting Users Over
Products
Building communities and facilitating user
interaction are becoming pivotal. Companies are
acquiring community-based entities to enhance their
brand's identity and deepen customer loyalty.
Promoting Users Over
Products
www.nidmindia.com
9. Long-Term Influencer
Partnerships
Leveraging trending topics, events, or memes on
social media helps brands connect with audiences
and generate buzz. Authenticity is crucial to avoid
backlash, and this strategy allows brands to
showcase personality and creativity.
Long-Term Influencer
Partnerships
www.nidmindia.com
11. How to Keep Up with Digital Marketing Trends
Attend industry events and conferences for networking
and insights
Engage with industry experts on social media for real-
time updates.
Analyze reports and data to gain insights into consumer
behavior.
Experiment with new tools and platforms to stay ahead.
How to Keep Up with Digital Marketing Trends
www.nidmindia.com
12. The fastest-growing segments in marketing include:
Digital Marketing: This utilizes digital technologies like the
internet, mobile devices, and social media for more effective and
measurable outcomes compared to traditional methods.
Content Marketing: This involves creating and sharing valuable,
consistent content to attract and retain a defined audience.
Influencer Marketing: Partnering with individuals with significant
social media followings to promote products or services.
What parts of marketing are growing the fastest?
www.nidmindia.com
13. What major trends affect marketing?
Social Media Dominance: Social media has become crucial for
businesses to connect with and engage their audience.
Mobile Proliferation: The increasing use of smartphones for
internet access emphasizes the need for businesses to
optimize websites and marketing materials for mobile
devices.
AI Integration: Artificial Intelligence (AI) is automating
marketing tasks, enhancing effectiveness.
www.nidmindia.com
14. What kind of marketing is most successful?
Creative: The marketing is creative and engaging. This means that
the messaging and content is interesting and memorable.
Targeted: The marketing is directed at a specific target audience.
This means that the messaging and channels are chosen carefully
to reach the right people.
Measurable: The marketing is measurable, so that businesses can
track its effectiveness and make adjustments as needed.
www.nidmindia.com
15. Call to find out more
Call to find out more
+91 9611361147
+91 9611361147
visit our website
visit our website
www.nidmindia.com
www.nidmindia.com
