Digital Marketing Trends for 2024

Editor's Notes

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10. AI has gone beyond to generate realistic and original images based on text descriptions. Also, such tools have the ability to expand images based on the original. Another capability is adding/removing elements while considering shadows, reflections and textures.
11. Sentiment analysis allow you to understand the intent behind your recipients’ replies to your messages. By analyzing the language used in replies, AI can categorize responses as positive, negative, or neutral, enabling you to take appropriate actions.
12. Instagram Reels have 2 billion monthly active users (Source: DemandSage). Instagram, Facebook Reels, YT shorts and TikTok enhance brand visibility and engagement. Better filters, captions and camera/sound effects.
13. Marketing in the metaverse is still a new trend that helps businesses stand out in the crowd. It offers a virtual experience and represents the brand in a way that traditional advertising could never do.
14. With the COVID-19 pandemic that changed customers’ buying habits, brands have found a need to reach customers online and provide a seamless experience. It started with shoppable posts on social in 2020 and evolved to live stream selling and shopping.
15. After the increased reliance on first-party data and customer privacy in 2022, the practice evolved in 2023 with zero-party data. Beyond forms, landing pages, and popups, gathering info through zero-party data is done through communication preference centers and interactive surveys.
16. Overlapping elements have become a significant trend in email marketing in 2023, and continuing to dominate in 2024. Improving readability using larger or bold fonts is compatible with contrasting design elements to create a visually appealing email template. The trend of minimalism and simplicity in design, which started gaining traction in 2022, continues to rise in 2024.
17. AI-powered chat support offers 24/7 personalized customer service, improving the user experience and saving time for your team. These AI chatbots foster trust and loyalty by providing immediate and accurate responses. Advanced conversational AI now handles complex tasks such as generating reports, scheduling emails, managing social media posts, and organizing contact lists efficiently. 
18. AI image generator tools can seamlessly produce visuals, speeding up the design pocess. DALL.E 3, Midjourney and Firefly for instance, creates images from textual descriptions, providing designers with instant prototype visuals. Such tools not only save time but also assist in transforming concepts into explainable visuals, streamlining the UX/UI design workflow. 
19. Video marketers are turning to AI for cost-effective production, reducing both time and investment as well as the need for expensive equipment. These AI tools can create text, audio, and visuals, reducing the necessity for human interference. Platforms like Synthesia provide over 140 AI avatars, voices in 120+ languages and accents, and a selection of 60+ video templates for demos, tutorials and personalized pitches. Tools like runwayml.com, alows you to generate videos out of images, texts or video clips. You can do a variety of video editing options such as erasing things, slow motioning, make images move, removing backgrounds, etc…  Invideo.io and veed.io are other tools that provide the same.
20. Similar to videos, blog posts, and social media posts, now you can generate logos, banners, mockups, marketing collaterals, and realistic voice. Designs.ai is a good example. Adobe firefly is a powerful generative AI tool that allows you to generate ideas, add or remove objects, transform text and much more, with simple text prompts in over 100 languages. 
21. For instance, HARPA gives you all responses needed for your searches, right on the same page, summarizes pages content, PDFs, generates blog posts, social media posts, translates to other languages, etc… AI orchestration tools are another trend in 2024 that allows you to build workflow automation in seconds, by specifying all required details and conditions needed to set up all triggers and actions.
22. Building on the trend of shoppable posts on Facebook and Instagram, TikTok has become the latest platform to adopt this feature 2024. E-commerce brands on TikTok are enhancing the shopping experience by allowing users to make purchases without leaving the app. TikTok offers 3 types of shoppable ads: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads. Video shopping ads: Are shoppable in-feed videos that users find on their For You pages. Customers who are willing to buy products click on the ad and are redirected to an in-app landing page that takes their information and redirects them to an eCommerce where they can purchase from. Catalog listing ads: This type of ads rely on TikTok’s algorithm to reveal product images from your brand’s catalog to customers who need these products based on the type of content they already consume. Shoppers discover your products on their ForYou page and can click them to reach your page. All you need is your product catalog that you can also integrate with your TikTok account. LIVE shopping ads: LIVE shopping ads are strategic placements on the For You pages. Customers who click on them are taken to a TikTok LIVE shopping stream or event that talks about a specific product and encourages them to take action. Using such type of ads, allow you to increase your social media page’s traffic as well as acquire prospected buyers to your eCommerce site.
23. Dynamic ads use customer data to tailor design elements, such as colors and fonts, to captivate the target audience and enhance conversion rates. Interactive advertising continues to trend in 2024, with a focus on engaging users through polls, quizzes, games and animations. The aim of these interactive elements is to increase engagement by encouraging user participation.  
24. 2024 marks a revival of audio-only formats like podcasts, audiobooks, and audio drams, following the dominance of visual content in recent years. Engaging audiences through sound alone, this format offers immersive storytelling, enhanced by realistic soundscapes and expressive voice work. The strength of audio content lies in its ability to craft vivid, imaginative worlds for listeners, solely through audio.  
25. Create your own GPT. Leverage Voice Recognition, TTS, Vision, Data analysis, Dalle and API integrations. Rise of Marketing GPTs AI integrated into most of the apps you use.
26. In a global marketplace, offering marketing content in multiple languages is essential to connect with diverse audiences. Key materials for translation include websites, blog pages, social media posts, advertisements, and apps. Multilingual marketing can give brands a competitive edge, broaden their reach, and drive brand recognition, customer growth, and revenue. Additionally, multilingual content boosts presence and contributes to improved SEO.  
27. Google’s postponement of Bard illustrates this trend, following the Ireland Data Protection Commission’s insistence on clarity about the protection of EU citizens’ privacy rights. Such regulatory interventions underscore the importance of ensuring privacy in the deployment of new technologies. President Biden issues an Executive Order to advance AI leadership in the U.S., focusing on safety, privacy, equity, consumer protection, workforce support, innovation, and international collaboration. The order includes measures such as establishing AI safety standards, protecting privacy, combating discrimination, promoting innovation, and enhancing government use of AI. https://www.whitehouse.gov/briefing-room/statements-releases/2023/10/30/fact-sheet-president-biden-issues-executive-order-on-safe-secure-and-trustworthy-artificial-intelligence/
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