An introduction to Insights, the powerful AI assistant built into Google Analytics that alerts you to significant changes in your metrics, answer your natural language questions about your performance, and adjusts to your interests and priorities as you use it. Presented at SMX Advanced and SMX East 2019.
The document discusses strategies for improving social media engagement and results. It provides tips for different types of social media posts, including emphasizing photos over text or links. Specific recommendations include posting 2-3 times per non-contest day and 4-5 times on contest days. It also discusses the importance of fresh content that engages users within 3 hours and using app notifications, open graph actions, and SEO to drive re-engagement. The overall message is about using data-driven strategies for smarter social media content and engagement.
The document is a presentation about backlinks after Google's Penguin algorithm update. It discusses how Penguin targets "unnatural" backlinks that violate Google's guidelines. It recommends evaluating a website's backlink profile to identify problematic links from places like article directories, paid links, or those with exact match anchor texts. The presentation then outlines the diagnostic tools in Searchmetrics to analyze a site's backlinks, compare them to competitors, and identify steps to clean up unnatural links.
Essential keyword research - organic searching through google search. Know what you need to use for web copy.
Module 2 is on its way stay connected! More relevant topics coming soon. Contact us today! http://www.realestateleadsprospector.com/lets-talk.html
Top Page Positioning on Google - Why and HowDavid Viniker
3 FAQs Answered
1 Why do I need top page positioning on Google?
2 Which of my preferred keywords can my webpages achieve top page positioning on Google?
3 How do we achieve top page positioning on Google
Open Graph: The Key to Making Your Content Look GreatMike Arnesen
Here is my presentation from SMX Social Media Marketing (2014). With Facebook’s Open Graph, sites and apps share information about users so that offers, features and services can be tailored to each individual’s interests – even if that person never visited the site before. You’ll leave this session knowing how to use Open Graph to improve and optimize your content for better sharing.
Twonicorn is a tool that allows for the automated transformation of data between different API schemas. It works by matching incoming requests to configuration entries, parsing the request body into a format, using templates to generate an outbound request body in the required format, and returning the response. This allows systems with mismatched APIs to communicate without custom integration code. The document discusses how Twonicorn accomplishes this and potential future additions like pub/sub capabilities and secret management.
Stop reporting on rubbish! 10 ways to fix your Analytics data - #LeedsLovesSe...Branded3
Speaking at Branded3's Leeds Digital Festival event, Leeds Loves Search, Emma delves into how to report on your analytics data. Emma’s talk explains how Bad Data = Bad Decisions and includes actionable advice for anyone who reports from GA (Sorry Adobe users) to make sure what they’re reporting on and making their actions based on is not complete rubbish.
This document discusses different types of hyperlinks that can be used on web pages, including:
- Anchors to link to specific parts of the current page
- Links to direct to a certain section of another page
- Email links to open the default email client and address an email
- Links to Wikipedia pages on various topics for reference
Room for the Average Site: How the Google Ecosystem is Pushing for Deeper Con...Mordy Oberstein
Dive into some data that shows where the average site can rank when competing with super-authorities. Moreover, understand how the Google ecosystem is evolving and what that means for the equation of relevancy vs. authority (and what that ultimately means for your site's ability to rank).
Tales From the Trenches: Data Disasters and How to Avoid ThemMichele Kiss
It's a tale of analytics challenges and data disasters - one that many digital marketing practitioners have had to face and often have had to solve for their clients.
This session is a tactical exposé of the many analytics terrors Michele and her clients have dealt with and how she resolved them using features of Google Analytics and Adobe Analytics. Michele will also share preventative measures and best practices in data governance to keep those disasters at bay.
Analytics, Data Tracking and KPIs for Mobile App Developers and CompaniesMeaghan Fitzgerald
This document discusses app analytics and using data to understand users. It provides an overview of key metrics to track including downloads, sessions, user engagement, retention, revenue and lifetime value. It also discusses tools for tracking this data from basic free options like Google Analytics to more advanced paid solutions. Finally, it outlines how to communicate tracking needs to developers and ways to use analytics data for marketing, user acquisition and product improvements.
The Unreasonable Effectiveness of Product SenseWrangleConf
The document discusses common myths about data products and how to build "product sense". It outlines five myths: 1) that data products are just about displaying data, 2) that users will behave as expected, 3) that products should optimize for clicks, 4) that complex algorithms beat simple ones, and 5) that users want to configure things themselves. It argues that building product sense requires intuition, learning by doing, talking to users, using your own product, knowing competitors, and being data driven. The key is taking a user-first approach over a machine learning-first one.
In our rush to rank, we put ourselves first, neglecting what searchers (and our future customers) want. Google wants to reward sites that deliver on searcher intent, and SERP features are a window into that intent. Find out how to map keywords to intent, understand how intent informs the buyer funnel, and deliver on the promise of ranking to drive results that attract clicks and customers.
The document discusses the problem with solely focusing on link building for SEO purposes. It notes that search engines examine the content behind links, so content should be the main focus rather than just accumulating links. While paid links can provide short-term gains, over the long run content-based strategies will be more effective and sustainable.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
Diagnosing and fixing drop in rankings - SMXnext2020Holly Miller
Have your website rankings dropped recently? Do you need help figuring out what might have caused it? In my experience, it's one of three factors: an algorithm, internal changes or external factors. Click through my deck to learn more.
Automating SEO Reporting With Google Data Studio - Digitalzone 2018Sam Marsden
This document discusses automating SEO reporting using Google Data Studio. It begins by outlining the need for automating reports to save time as competition increases. Google Data Studio is presented as a tool that can connect to various data sources and build automated dashboards. Examples are provided of dashboards created with Data Studio to track indexing issues, keyword cannibalization across domains, and brand visibility. The document concludes by recommending starting with useful dashboards and experimenting with Data Studio's capabilities.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
SEO Analytics is complicated. In this presentation, I talk about
- My experience working on both Analytics and SEO teams
- Challenges, opportunities and SEO Analytics best practices
- How to prepare your Web Analytics tool data for integration with Brightedge Page level reporting
- How to pull different data sources together to correlate and infer keyword performance
- How to leverage data to audit and identify problem areas of your site
- How to combine data sources to understand your SEO program’s business impact
Secrets to Achieve Your Business Goals with Responsive Web Design & Marketi...Max Lynam
Plan to Win
~ or ~
Secrets to Achieve Your Business Goals with Joomla, Responsive Web Design & Marketing
Joostrap is not just for Joomla web developers/designers
... but that Joostrap sites load faster, cost less to maintain/develop, easy to customise, more friendly for phones/mobile devices, have bundled SEO optimisation tools, will rank higher for these reasons, etc
... use Joostrap for your site and business to be more successful online - that's what it's about ;)
------
Joostrap develops Joomla Templates, Extensions and has amazingly good support for it's members, helping them to succeed online.
Machine Learning is transforming every industry with innovative techniques receiving deserved attention. But turning innovation into value requires integrating into practical technology products, often with the leadership of product managers. We'll talk about how to help your friendly neighborhood Product Owner: identify where ML can make a difference, develop metrics to validate and refine it, identify data to feed it, prioritize work to develop it, and structure teams to deliver it in a satisfying way.
Advanced Google Analytics with Andy Crestodina - Part 3Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Advanced Google Analytics with Andy Crestodina - Part 2Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives, unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped marketing potential and discover exciting new directions for your online initiatives.
3 Steps for Measuring ROI of Data Quality for Data-Driven MarketersAlex Yastrebenetsky
In this one-time webinar, special guest speaker and analyst from Forrester, Richard Joyce, will helped us examine the rise of data-driven marketing and how the quality of digital data informs budgets while affecting advertising ROI.
Everyone that attends the webinar and reviews the slide will leave:
- Knowing the challenges that present themselves with data-driven marketing and how to overcome them
- Understanding how to be a data-driven marketer and why high-quality digital data is essential to successful marketing initiatives
- Aware of the impact of high-quality data and the ROI of improving data quality
- Able to explain the key components of data quality and how to design a framework of processes and procedures
- With actionable next steps and recommendations
Webinar : Introduction to R Programming and Machine LearningEdureka!
The document is a slide presentation on Business Analytics with R from Edureka. It discusses:
- The objectives of learning R and an overview of machine learning concepts like supervised vs. unsupervised learning.
- How R is used widely in various domains and companies for tasks like data analysis, visualization, and predictive modeling.
- An introduction to clustering and k-means clustering algorithms along with examples.
- How to implement k-means clustering in R and evaluate the results.
- The course topics that will be covered related to data manipulation, visualization, regression, and data mining techniques in R.
"Introduction to R Programming and Machine Learning"Edureka!
The document provides an overview of a Business Analytics with R course offered by Edureka. It outlines the course objectives, topics, and modules which include introductions to R programming, data manipulation, visualization, and machine learning techniques like clustering, association rules, and regression. It also lists companies that use R and discusses the growing popularity and demand for R skills. Attendees will learn R and be able to apply analytics to solve business problems by completing a final project using census data.
Implementing ChatOps using Microsoft Power Platform - M365 Saturday Ahmedabad...Eldert Grootenboer
This document discusses implementing ChatOps using Microsoft Power Platform. ChatOps allows teams to automate processes and take actions by interacting in chat rooms. The presenter demonstrates how to use Power Platform for ChatOps to automate tasks, enable self-service resource deployment, and manage incidents. ChatOps provides benefits like quicker allocation of resources, increased transparency, and empowering users while maintaining governance. It is a powerful way to enable collaboration and automation through conversation-driven development using tools like Power Platform that make implementation easy.
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
The document discusses Google's ML APIs versus OpenAI's APIs and their applications for SEO and digital marketing tasks. It provides examples of how natural language processing APIs from Google and OpenAI can be used for tasks like text analysis, sentiment analysis, document classification, translation and content transformation. While both Google and OpenAI APIs are useful, the document recommends choosing the right API for each specific task based on its capabilities and limitations in order to get the best results.
Stay clear from report monkeys when making data driven decisionsHumix
The document discusses how analysts can avoid being "report monkeys" and instead focus on more strategic work. It recommends that analysts:
1. Get organizational buy-in by creating a measurement plan, telling stories with data, and doing branding for their team.
2. Address implementation pains by using tag managers and respecting IT processes.
3. Prevent weird data issues by understanding how analytics works, documenting changes, and using debugging tools.
4. Avoid time-consuming recurring reports by automating data collection and reporting through tools like the Google Analytics spreadsheet add-on and dashboards.
The document discusses futureproofing search engine optimization and the future of search. It makes the following key points:
1) The future of search will involve predictive and interactive assistants that understand user context to provide tailored results. Google already has many of the necessary components in place to move in this direction.
2) Search has evolved from the traditional 10 blue links format to prioritize different media types and personalized, instant results. Google's algorithms also aim to improve content quality and discourage manipulation.
3) To succeed in this evolving search landscape, SEO professionals should focus on creating hyper-targeted, utility-driven content; using structured data to trigger rich cards and featured snippets; ensuring mobile-friendliness; integrating
Similar to Google Analytics Insights - Your New Favorite Co-worker (20)
Social Media Marketing: It's Time to Grow Up!Mark Traphagen
2018 was the most disruptive year in the history of social media, as many platforms pulled back or restricted access for marketers. This presentation shows how marketers should respond and charts a path for the future of social media marketing.
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018 Mark Traphagen
The first half of 2018 has proven to be the most chaotic and disruptive period in the history of social media marketing. This presentation explains why, then offers six attitude adjustments social media marketers must make to "grow up" and become mature marketers, in order to survive and thrive in the coming years.
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.
Quality Content: Going Beyond I Know It When I See It - State of search 2017 ...Mark Traphagen
This document discusses characteristics of quality content for search engine optimization. It identifies three key characteristics that quality content should have: it should be useful, aligned with the business or topic, and unique. It also notes that original research, citations, links, reviews and testimonials can help boost the credibility and trustworthiness of content. Providing an author biography is also recommended. The document is authored by Stone Temple Consulting, an SEO agency that won an award for best large SEO agency in 2016.
In this slide, you will learn Marketing strategy that we use to help our clients do content marketing that produces remarkable results. Mark will walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel. This deck is also presented at Zenith Conference by Mark together with Lea Scudamore of Aimclear.
Building Personal Brands for Brands - State of Search 2015Mark Traphagen
An expanded version of my talk on how powerful personal brands can benefit a company brand, now including tips on what PBRs (Personal Brand Representatives) do and how to get them for your business.
Power of Personal Branding for Brands - Pubcon 2015Mark Traphagen
This document discusses how brands can build personal connections with customers. It recommends that brands humanize themselves by building communities where people can interact, personalize the customer experience through individual representatives, and satisfy basic human desires for belonging, communication, and recognition of human faces. A case study is presented of a garden shop owner who answered gardening questions on the radio, building loyalty among listeners who then shopped at his store.
Google Direct Answers: What Do They Mean for Your Site Traffic?Mark Traphagen
More and more Google is providing direct answers for questions asked in search, answers that may keep people from clicking through to web sites. What does this mean for your site, and are there ways to turn answer boxes to your advantage? This deck has the answers!
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
The document discusses building an effective social media content flow and strategy. It recommends starting with strong brand identity by defining brand values, unique value proposition, and brand story. Next, identify buyer personas and create targeted content linking the brand story to specific personas. Promote this content through social media channels. Content should then be expanded through techniques like content refraction by slicing content into individual social posts with unique titles, images, and links back to full articles. The overall process involves understanding brand identity, targeting personas, creating relevant content, and promoting it effectively on social media.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is often ineffective when companies focus only on direct customer acquisition and sales through social media posts. Instead, social media should be used to establish a brand, develop engaging content based on the brand values and message, and build awareness to plant seeds for future marketing efforts to harvest as customers. Effective social media starts with understanding the brand and telling its story through high-quality, on-brand content before engaging with audiences on social media platforms.
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
Author Authority for Advanced Search MarketersMark Traphagen
The document discusses building author authority online. It notes that Google must go beyond just using rel=author to attribute content to authors. It provides tips for how to build author authority, including being productive, authoritative, thorough, having your own unique voice, being ubiquitous by expanding networks and mediums, building social media followings, and continuously sharing one's best content. The overall message is that author authority takes actively establishing oneself as a subject matter expert and go-to source on a topic.
Content shock or glut means your content will get lost in the crowd unless you learn how to stand out. This deck shows you how! (First presented at Digital Marketing for Business Conference, Raleigh NC, 7 May 2014 #dmfb14)
Google Authorship Kidnapping: Why Authorship Photos Disappeared from SearchMark Traphagen
The results from my in-depth study of hundreds of Google Authorship profiles, revealing common patterns among those that either retained or lost Authorship results in Google Search during December 2013.
Building Personal Brand Authority Online via Content & Social SEOMark Traphagen
How a combination of unique, authoritative content and wise use of community building via social media, along with some understanding of SEO, can help build your personal brand online.
Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013Mark Traphagen
Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results yet? Most likely not. But...Authorship provides a significant benefit that most miss: it builds the PageRank authority of your profile, making it a ranking powerhouse
(One correction from last slide: My Google+ guides are found at http://bit.ly/gplusguides - all lower case)
This discussion will dive into marketing analytics discussions and look at different parts of the analytics data offered and what you can do with the information in your content marketing strategy.
Key Takeaways:
What the most important data metrics are to overview
How to turn data analytics into actionable next steps in your content strategy
When to check in with your analytics to not overwhelm yourself
In an era of information overload, it takes a lot for a message to cut through the noise. More than ever before, brands are leveraging executive leaders as their messenger and most visible catalyst for brand storytelling. However, external presence alone is no longer enough; rather, one’s influence is the new imperative for communications and business success. This presentation will explore how executives are navigating the communications ecosystem, especially their attitudes, behaviors and priorities and what it takes to "Earn Influence."
Key Takeaways:
Attendees to this presentation can expect to walk away with a new understanding of what makes someone "influential," the business value of having a visible executive with a distinct voice and POV and an understanding of how to establish a persona that can help an executive show up for their audiences on all channels.
Learn how integrating organic and paid social media strategies can elevate your marketing efforts. We’ll explore how organic social media and paid campaigns can work together to boost engagement and improve ROI. Through real-world examples and practical tips, you'll discover best practices for using organic insights to inform paid strategies, ensuring consistent branding, and optimizing your campaigns. Whether you’re a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to enhance your social media strategy and achieve superior results.
CleverlyBox Review 2024:Revolutionizing Email Marketing with Advanced AI ToolsABDERRAOUF MEHENNI
In the fast-paced world of digital marketing, staying ahead of the competition requires innovative solutions that deliver results. CleverlyBox emerges as a game-changer in email marketing, leveraging the power of artificial intelligence to turn cold emails into hot sales and achieve a 99.9% inboxing rate.
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
This keynote will delve into the transformative potential of the creator economy and its pivotal role in influencer marketing. Join us to uncover powerful insights, practical strategies, and the future direction of marketing in the era of the creator economy
Key Takeaways:
Creator Economy Dynamics: Exploring how creators are becoming central to brand storytelling and consumer engagement.
Impact Measurement: Utilizing advanced tools and metrics to track the effectiveness and ROI of influencer campaigns.
Building Authentic Relationships: Strategies for fostering authentic and long-lasting partnerships between brands and creators.
Innovative Revenue Streams: Examining new monetization opportunities for creators and brands within the evolving digital landscape.
Future Outlook: Predicting the next big trends and technological advancements set to revolutionize the creator economy and influencer marketing.
Kutility Digital marketing Agency service PPTabhil40256
Kutility Digital Marketing Agency in Mira Road is your go-to partner for comprehensive digital marketing solutions. We offer a wide range of services to help your business thrive in the digital landscape:
SMS: Reach your audience instantly with our reliable bulk SMS services.
WhatBulk sApp API: Enhance your customer communication with our seamless WhatsApp API integration.
Bulk Call Service: Deliver your message directly to your customers with our efficient bulk call services.
Social Media Management: Boost your online presence and engage with your audience through our expert social media management.
Performance Marketing: Maximize your ROI with our data-driven performance marketing strategies.
Branding Service: Build a strong brand identity that resonates with your target audience.
Web Development: Create a stunning and functional website with our professional web development services.
SEO Service: Improve your search engine rankings and drive organic traffic to your site with our SEO expertise.
Content Writing: Communicate your message effectively with our high-quality content writing services.
Want to connect with us? Click the link below: https://kutility.com/
Call us on: +91 99200 51113
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
20. @MarkTraphagen
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