Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
Salud y Bienestar para Millennials | Culture of Wellness 2013 report, The Har...clau_delbosque
A survey of Millennials found that the top factors associated with health and wellness are being physically fit, leading a balanced lifestyle, and feeling good about oneself. Additional priorities included having energy for an active lifestyle, not being ill or overweight, and being able to deal with stress. Maintaining spiritual balance was considered important by the fewest number of Millennial respondents.
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials Kathleen Poulos
Patient Engagement: Health Consumer Insights from Gen Xers and Millennials
Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.
During the initial webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities.
During this webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts.
Review the deck and to get a health consumer perspective on patient engagement.
The Playbook: Successfully Integrated Through-Partner Marketinghawkeye Channel
The document discusses strategies for successful through-partner marketing. It emphasizes providing partners with autonomy, mastery and purpose to motivate them intrinsically. It also recommends giving partners easily customizable marketing materials and assets through a clear portal, along with instructions on campaigns and how to execute them. The document suggests using marketing automation, pre-packaged integrated marketing campaigns, concierge services, training partners in marketing, and having channel account managers assist partners with marketing plans. The goal is to make marketing through partners easier and help both vendors and partners maximize their return on investment.
Millennials are driving trends in mobile health as digital natives who rely on technologies like social media, texting, and apps. Hospitals are using portals, telemedicine, and remote monitoring to engage patients. However, many patients do not use portals due to lack of awareness or complex interfaces. Texting shows promise for improving outcomes through appointment reminders and health messages. Apps and games also motivate patients, especially for conditions like diabetes. Overall, mobile technologies allow more convenient, engaged, and proactive healthcare management.
This special report presents the results of the 2015 Food and Health Survey, focusing specifically on the responses of the 299 Millennials who participated.
For this report, Millennials are defined as those between the ages of 18 and 34. In addition, this report also highlights subgroup differences within the Millennial generation.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
The Hispanic Millennial Project - Wave 2: Hispanics and HealthcareThinkNow
The Hispanic Millennial Project is a joint research
study developed by cross-cultural advertising
agency Sensis and market research firm ThinkNow
Research.
ThinkNow & Sensis: The Hispanic Millennial ProjectThinkNow
U.S. Hispanics, on average, live longer than non-Hispanic whites. How can this be? Non-Hispanics whites have higher income and education levels which tend to correlate with longer life expectancy. This is known as the Hispanic Health Paradox.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
Today's U.S. Latino population is growing, dynamic and evolving, reflecting a new American reality. Latino culture and family dynamics impact healthcare decisions and behaviors. Recognizing that Latinos are not a homogeneous group, experts from media, academic research and public health promotion will share insights, tips and tools in this timely webinar for closing the cultural communication gap with this diverse population.
After this session, participants will be able to:
- Identify diversity among Latino populations and take appropriate steps to build a communication ecology relative to that diversity
- List at least two healthcare myths about Latinos
- Describe the role that media, community and family influences play in healthcare decisions
- Describe how to reach Latinos more effectively through culturally relevant communication and outreach
Speakers:
Sonya Suarez-Hammond, Senior Director of Strategy & Insights/Healthcare at Univision Communications
Dr. Holley Wilkin, Professor and affiliated faculty of the department of Partnership for Urban Health Research at Georgia State University
Dr. Carmen Gonzalez, Postdoctoral Scholar at the Annenberg School for Communication and Journalism at the University of Southern California.
Moderator: Nancy Murphy, Executive Vice President, Metropolitan Group.
This presentation was from the fifth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
http://cc.readytalk.com/play?id=2peynd
Visit these links for the other resources related to this webinar:
Resources:
http://www.slideshare.net/SPHCalpact/putting-culture-into-context-resources
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email [email protected]
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
For healthcare organizations, attracting and supporting ethnic markets has quickly transformed from an “add on consideration” to a powerful consumer group and strategic piece of the business model. The success of President Obama’s broad-based and extremely diverse campaign tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s ethnic market? Short of having a dedicated ethnic marketing group, how can you incorporate best practices to your existing marketing infrastructure to ensure that your brand and content resonate across cultures?
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
This document discusses communicating effectively with Hispanic voters. It notes that the Hispanic electorate is growing rapidly and will make up over 40 million eligible voters by 2030. Many Hispanic voters are persuadable and open to voting across party lines. Television, especially Spanish-language TV, is the top source for political information for Hispanic voters. The document advocates communicating through Spanish-language media to reach unduplicated Hispanic audiences and build trust. It provides data on Univision's audience and targeting capabilities across platforms to help political campaigns effectively reach Hispanic voters.
This document discusses strategies for engaging Latinos online. It provides statistics showing that two-thirds of Latinos in the US access the internet, with about 12% being "power users" spending over 24 hours per week online. The top online activities for Latinos are email, news, banking, music downloads, and travel information. Social media engagement is also discussed, with about half of online Latinos having social networking profiles. The document then discusses frameworks and best practices for authentic Latino engagement online and in communities through volunteering, advocacy, and leadership.
This document discusses segmenting the millennial generation based on life stages. Millennials range in age from 18-34 but have different priorities and financial situations depending on where they are in life. The document suggests dividing millennials into three life stages - dependent adults, those on their own, and those starting a family. These stages have differing characteristics like marital status, social media usage, wealth levels, and top concerns. Understanding these differences is important for businesses hoping to successfully market to millennials.
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
The document discusses using social media to promote influenza self-care among Latinos. It notes that Latinos are a young, growing demographic that heavily uses social media and mobile devices. The document recommends developing culturally sensitive health messages and engaging Latino social media influencers and communities to increase dialogue about prevention. It stresses assessing an organization's readiness and policies for digital campaigns.
Our media bubbles affect us as individuals, and they certainly affect how marketers think about their audiences. But how iron-clad are those bubbles? Adobe surveyed over one thousand people to see how consistently groups used various devices and consumed various types of content. It turns out we are all individuals.
Peanut Labs is a market research firm that provides access to a global online sample of over 15 million diverse panelists. The document discusses key concepts in sampling, including how generalizing from a sample to the overall population. It provides examples of common sample types like census representative and internet representative. The document also discusses what makes a good sample, noting it should come from diverse sources, filter poor quality data, refresh regularly, and reward panelists with their preferred incentives. It recommends a minimum sample size of 400 to achieve a 5% error rate when generalizing.
ThinkNow Research - Hispanic Millennial Project... They're not what you think!ThinkNow
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
Le meilleur des études Ipsos à travers le monde – Octobre 2017Ipsos France
This document provides a summary of the October 2017 edition of the Ipsos Update, which highlights recent research and insights from Ipsos teams around the world. The update includes summaries of reports on topics such as Australian perceptions of artificial intelligence, global views on immigration and refugees, Chinese international travel trends, British public attitudes on generational living standards, improved perceptions of women in South Africa, characteristics of a "real American", and passive measurement techniques. Contact information is provided to access full reports or future editions of the Ipsos Update.
There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.
On Friday, March 27, 2015, the nonpartisan Public Religion Research Institute (PRRI) released the 2015 Millennials, Sexuality, and Reproductive Health Survey. The survey takes an in-depth look at millennials’ views on public policies related to contraception and abortion, sex education, sexual identity and gender roles, relationships and marriage, and sexual assault on college campuses. The landmark survey draws on interviews with more than 2,300 young Americans, ages 18-35, including oversamples of African Americans, Hispanics, and Asian-Pacific Islanders, allowing for a detailed look at the attitudes of millennials of color. Additionally, the survey explores the impact that race and ethnicity, religion, and political affiliation have on these attitudes and behaviors.
Similar to Hispanic Millennial Attitudes Towards Health & Wellbeing (20)
The use of streaming services in Mexico has history, but it was the pandemic that triggered a significant surge in their adoption. Online entertainment served as a virtual window for Mexican consumers, who were confined to their homes at that time. Even as the pandemic waned, Mexican consumers have continued to embrace streaming, providing a steady audience for streaming providers.
According to the National Audiovisual Content Consumption Survey of the Federal Institute of Telecommunications (IFT), paid subscription services for online entertainment were not widespread before the pandemic (2019). Only 38% of those surveyed reported having such a service. However, by 2023, this figure had risen significantly to 50%, indicating a clear shift in consumer behavior.
ThinkNow recently conducted a nationally representative quantitative survey in Mexico with the aim of understanding the streaming services landscape in the region across ethnicity, gender, age, and socioeconomic levels. The survey provided valuable insights into category dynamics, including the rankings for popular services available to Mexican consumers and their subscription preferences.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022ThinkNow
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
ThinkNow Smart Fitness: The Rise of Connected Fitness and CommunityThinkNow
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.
Room To Grow
Twenty-five percent of respondents report owning connected fitness equipment. Ownership is highest among Non-Hispanic Whites and African Americans. Within the Total Market, ownership is highest among Millennials and increases drastically with income, and men are twice as likely as women to own smart exercise equipment.
It’s important to reiterate that only one out of four respondents report owning connected fitness equipment, and 20% of those who do not currently own it are at least somewhat interested in purchasing it. This data suggests a tremendous opportunity for brands innovating in or entering the connected fitness space.
Most Popular Connected Fitness Equipment
However, differences emerge when we take a closer look at the types of connected fitness equipment consumers own. Exercise bikes and treadmills, artifacts of the 1970s and 80s fitness movement, have maintained their appeal over the years, getting “smarter” with each passing year. Traditional resistance weight machines, reminiscent of the bodybuilding craze, appear to be losing some ground to, more minimalistic forms of strength training, like resistance bands.
Of the most popular brands of connected fitness equipment available, Peloton, Mirror, and NordicTrack are favored by respondents, while CLMBR, Tonal, and SoulCycle, rank in the bottom few. However, competition within this space is heated, with only a slim margin separating one brand from the next, especially as lines start to blur on product offerings.
Mirror, for example, offers a variety of workouts, from cardio and strength training to Pilates and Tai Chi. Accessories include fitness bands and yoga blocks but no weights. They likely pride themselves on their minimal impact on home life. Tempo and Tonal, however, both positioning themselves as “smart gyms,” offers accessories like weights and smart handles to maximize workouts. NordicTrack has a suite of products, including exercise bikes and an interactive “mirror” similar to Tempo, with a vault of weights and accessories inside. And while Peloton is probably more known for its bikes, the company also offers boot camp style workouts, yoga, barre, among others, with no equipment required.
The most significant threat to the success and continued adoption of connected fitness equipment is forward-thinking gyms innovating to stay competitive.
Definition of mental health nursing, terminology, classification of mental disorder, ICD-10, Indian Classification, Personality development, defense mechanism, etiology of bio psychosocial factors,
Human blood has a hydrogen ion concentration [H+ ] of 35 to 45 nmol/L and it is essential that its concentration is maintained within this narrow range.
Hydrogen ions are nothing but protons which can bind to proteins and alter their characteristics.
All the enzymes present in the body are proteins and an alteration in these enzyme systems can change the homeostatic mechanisms of the body.
Hence, a disturbance in acid-base balance can result in malfunction of the various organ systems.
The normal pH of blood is 7.35-7.45.
Acidosis is defined as a pH Less than 7.35.
Conversely, when the pH is more than 7.45, alkalosis is said to exist.
Acidosis and alkalosis are of two types each: respiratory and metabolic.
An increase in carbon dioxide (CO2 ) levels increases the plasma [H+ ] and decreases the pH (respiratory acidosis).
Similarly, a decrease in plasma carbon dioxide levels reduces the [H+ ] and increases the pH (respiratory alkalosis).
A decrease in [HC03 -] reduces the pH and is called metabolic acidosis.
Similarly, an increase in [HC03 -] increases the pH and produces metabolic alkalosis.
The pH is regulated in the human body mainly by two organs: the respiratory system and the renal system.
The arterial carbon dioxide levels are regulated by the respiratory system.
Any increase in carbon dioxide levels stimulates the respiratory centre in the medulla thus augmenting respiration, alveolar ventilation and elimination of extra CO2 levels.
A decrease in CO2 levels may reduce the stimulus to breathe and cause hypoventilation.
This response is limited by hypoxia as the hypoxic drive stimulates the patient to maintain respiration.
Respiratory response to changes in CO2 level occurs very fast.
The plasma bicarbonate levels are regulated by the kidneys.
Any decrease in [HC03 -] stimulates the kidney to retain and synthesise bicarbonate.
High [HC03 -] results in elimination of more bicarbonate in urine.
In general, the pulmonary response to a change in acid-base status is faster and occurs immediately.
However, renal regulation takes time, a few hours to days.
Kidneys filter and reabsorb all the bicarbonate in the urine.
When necessary, kidneys can also produce extra bicarbonate through the glutamine pathway.
When an acid-base disorder occurs, the initial disturbance that occurs is termed the primary disorder.
The body attempts to normaliZe the pH by certain compensatory mechanisms resulting in a secondary disorder, e.g. primary metabolic acidosis results in an increase in hydrogen ions and a consequent decrease in bicarbonate ions.
To compensate for this, the patient hyperventilates and reduces the arterial carbon dioxide levels, thus moving the pH back to normal ( compensatory respiratory alkalosis )
an huge problem we are facing about the anaemia , we slight our contribution to aware with one of its class , with detailed description. it is usefull for health , medicine , pharmacy , nursing.
All the information you need to know about Hypothyroidism - Introduction,
Etiology, clinical manifestations, complications, pathophysiology,
diagnosis, treatment, precautions.
Subcutaneous nodules in rheumatic diseases Ahmed Yehia Assistant Professor of internal Medicine, Immunology, rheumatology and allergy
How to use subcutaneous nodules as a clue for diagnosis by completing the puzzle
Introduction to Dental Implant for undergraduate studentShamsuddin Mahmud
Introduction to Dental Implant
Dr Shamsuddin Mahmud
Assistant Professor, Department of Prosthodontics
Nortth East Medical College (Dental Unit)
Definition of Dental Implant
A prosthetic device
made of alloplastic material(s)
implanted into the oral tissues beneath the mucosal and/or periosteal layer and
on or within the bone
to provide retention and support for a fixed or removable dental prosthesis.
Classification of Dental Implant
According to placement within the tissue
Blade/Plate form implant
According to Material Used
A) METALLIC IMPLANTS
Commercially pure Titanium
Cobalt chromium molybdenum
Titanium aluminum vanadium
Stainless steel
B) NON-METALLIC IMPLANT
Zirconium
Ceramic
Carbon
According to the ability of implant to stimulate bone formation
A) Bio active
Hydroxyapatite
Tri Calcium Phosphate
B) Bio inert
Metals
Parts of Dental Implant
Implant fixture
Implant mount
Cover screw
Gingival former/healing screw/healing abutment/permucosal extension
Impression post/impression transfer abutment
Implant analogue
Abutment
Fixation screw
Implant Fixture
Implant Mount
Connected to the fixture
Function: used to carry implant from its vital to the prepared osteotomy site either by hand or with a ratchet/ handpiece adaption
Cover Screw
component that is used to cover the implant connection during the submerged healing of the implant
Function: preserves the patency of the connection by preventing any soft tissue ingrowth in the connection
Gingival former/ Healing Abutment/ Healing screw
Screw/ abutment used to create the soft tissue emergence profile around the implant.
Time of placement:
During 1st surgery – One step surgery
After Osseointegration – Two step/stage surgery
Gingival former/ Healing Abutment/ Healing screw
Placed in the site 2-3 weeks for soft tissue healing
Function:
Create gingival emergence profile
Formation of biological width
Impression post/impression transfer abutment
component that is used to trans- fer the implant Hex position and orientation from the mouth to the working cast.
Types
Closed tray
Open tray
Implant analogue/
component which has a different body but its platform and connection are exactly similar to the implant. The analogue is used to replicate the implant platform and connection in the laboratory mode.
Abutment
Abutments
Advantages of Dental Implant Retained Prosthesis
Maintain bone height and width by preventing bone resorption
Maintain facial esthetics
Improve masticatory performance
Improve stability and retention of prosthesis
More esthetics
Increase survival times of prostheses
There is no need to alter adjacent teeth
Improve psychological health
Disadvantages of Dental Implant Retained Prosthesis
Very expensive.
Cannot be used in medically compromised patients who cannot undergo surgery.
Longer duration of treatment
Requires a lot of patient co-operation because of repeated recall visits are essential
INDICATION OF DENTAL IMPLANT
Dental implants can successfully restore all
A medical treatment that uses high doses of radiation to kill cancer cells or shrink tumors by damaging their DNA. When the DNA is damaged, cancer cells can no longer divide and grow, and they eventually die.
As a leading rheumatologist in Chandigarh, Dr. Aseem specializes in the diagnosis and management of a wide range of rheumatic conditions, including but not limited to:
Rheumatoid Arthritis: An autoimmune disorder that causes chronic inflammation of the joints.
Osteoarthritis: A degenerative joint disease characterized by the breakdown of cartilage.
Lupus: A systemic autoimmune disease that can affect the skin, joints, kidneys, and other organs.
Ankylosing Spondylitis: A type of arthritis that primarily affects the spine, causing pain and stiffness.
Gout: A form of arthritis characterized by sudden, severe attacks of pain, redness, and tenderness in the joints.
Psoriatic Arthritis: A type of arthritis that affects some people with psoriasis.
Vasculitis: An inflammation of the blood vessels that can cause a variety of symptoms.
Sjogren’s Syndrome: An autoimmune disorder characterized by dry eyes and mouth.
Accurate diagnosis is crucial for effective treatment. Dr. Aseem Goyal utilizes advanced diagnostic techniques to identify the underlying causes of rheumatic conditions. Our state-of-the-art facility is equipped with the latest technology to provide comprehensive diagnostic services, including:
Blood Tests: To check for markers of inflammation and autoimmune activity.
Imaging Studies: Such as X-rays, MRI, and ultrasound to assess joint and soft tissue damage.
Joint Fluid Analysis: To examine the fluid in the joints for signs of inflammation or infection.
Biopsy: In certain cases, a small tissue sample may be taken for further examination.
Treatment Approaches
Dr. Aseem Goyal adopts a holistic and patient-centered approach to treatment. Depending on the specific condition and its severity, treatment options may include:
Medications
Nonsteroidal Anti-Inflammatory Drugs (NSAIDs): To reduce inflammation and relieve pain.
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Biologic Agents: Targeted therapies that block specific pathways in the immune system.
Corticosteroids: To control severe inflammation quickly.
Prakinsons disease and its affect on eye.Riya Bist
Enhance your knowledge about Parkinsons' disease and about basic concept that medical personnel should know regarding this topic.It is very important to know about systemic disease and its impact on the eye so, here you can learn quickly about Parkinson's disease and its ocular manifestation.Download the ppt for visualization of animation.Thank you.
Principles of Cleaning
Nonsurgical root canal treatment is a predictable method of retaining a tooth that otherwise would require extraction. Success of root canal treatment in a tooth with a vital pulp is higher than that of a tooth that is necrotic with periradicular pathosis. The difference is the persistent irritation of necrotic tissue remnants, and the inability to remove the microorganisms and their by-products. The most significant factors affecting this process are tooth anatomy and morphology, and the instruments and irrigants available for treatment. Instruments must contact and plane the canal walls to debride the canal.
Morphologic factors such as lateral and accessory canals, canal curvatures, canal wall irregularities, fins, cul-de-sacs, and isthmuses make total debridement virtually impossible. Therefore the goal of cleaning not total elimination of the irritants but it is to reduce the irritants.
Currently there are no reliable methods to assess cleaning. The presence of clean dentinal shavings, the color of the irrigant, and canal enlargement three file sizes beyond the first instrument to bind have been used to assess the adequacy; however, these do not correlate well with debridement. Obtaining glassy smooth walls is a preferred indicator. The properly prepared canals should feel smooth in all dimensions when the tip of a small file is pushed against the canal walls. This indicates that files have had contact and planed all accessible canal walls thereby maximizing debridement (recognizing that total debridement usually does not occur).
Principles of Shaping
The purpose of shaping is to
1) facilitate cleaning and
2) provide space for placing the obturating materials.
The main objective of shaping is to maintain or develop a continuously tapering funnel from the canal orifice to the apex. This decreases procedural errors when cleaning and enlarging apically. The degree of enlargement is often dictated by the method of obturation. For lateral compaction of gutta percha the canal should be enlarged sufficiently to permit placement of the spreader to within 1-2 millimeters of the corrected working length. There is a correlation between the depth of spreader penetration and the apical seal.5 For warm vertical compaction techniques the coronal enlargement must permit the placement of the pluggers to within 3 to 5 mm of the corrected working length.6
As dentin is removed from the canal walls the root is weakened.7 The degree of shaping is determined by the preoperative root dimension, the obturation technique, and the restorative treatment plan. Narrow thin roots such as the mandibular incisors cannot be enlarged to the same degree as more bulky roots such as the maxillary central incisors. Post placement is also a determining factor in the amount of coronal dentin removal.
कायाकल्प क्लिनिक: पटना के अग्रणी सेक्सोलॉजिस्ट और स्किन केयर विशेषज्ञ
पटना का एक शानदार स्वास्थ्य सेवा प्रदाता, कायाकल्प क्लिनिक, आपके स्वास्थ्य और त्वचा की देखभाल में विशेषज्ञता प्रदान करता है। हमारे नवीनतम तकनीकी समाधानों और अनुभवी विशेषज्ञों के साथ, हम पुरुष और महिलाओं के स्वास्थ्य सम्बंधित मुद्दों को हल करते हैं। यहां पर हम प्रदान करते हैं:
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Kayakalp Clinic - Best Sexologist in Patna
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When it comes to sexual health, finding the right expert is essential for effective diagnosis and treatment. At Kayakalp Clinic in Patna, we pride ourselves on providing exceptional care for a wide range of sexual health issues. If you’re searching for the best sexologist in Patna, look no further. Our team of highly skilled professionals is here to help you navigate and resolve your concerns with confidentiality and compassion.
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Staphysagria is often indicated for individuals who have a tendency to suppress emotions and suffer from the effects of suppressed anger, grief or indignation. They may exhibit a tendency to have a fragile or sensitive disposition. Staphysagria individuals often have a craving for solitude and a desire for sympathy.
Lymphoma Made Easy , New Teaching LecturesMiadAlsulami
This lecture was presented today as part of our local Saudi Fellowship program. After three years of direct interaction with trainees and hematologists, I have started to develop an understanding of what needs to be covered. This lecture might serve as a roadmap for approaching and reporting lymphoma cases.
STRATEGIES FOR RATIONALISING/REDUCING CAESAREAN SECTION RATE BY USE OF "SION ...Niranjan Chavan
The journey to reduce/rationalise the C-section rate started in June 2023 and it’s an ongoing study been carried out at #SionHospital #LTMMC Mumbai.
It’s going to revolutionise the journey of motherhood for safer, predictable maternal and fetal outcome.
The SION model is a structured and networked approach to promoting vaginal deliveries.
By integrating education, support, policy implementation, and continuous improvement, it aims to enhance maternity care and reduce unnecessary C-sections through collaborative efforts among healthcare providers and patients.
Encouraging trials of labor after previous C-sections (TOLAC) and fostering a multidisciplinary team approach in maternity care are crucial.
Regular training for healthcare providers and establishing supportive hospital policies further promote vaginal births.
Interventional radiology is a medical specialty that uses imaging techniques, such as X-rays, CT scans, and ultrasound, to guide minimally invasive procedures to diagnose and treat a variety of conditions. These procedures can be an alternative to open surgery, often resulting in shorter recovery times for patients.
Hispanic Millennial Attitudes Towards Health & Wellbeing
1. The Hispanic
Millennial Project
Attitudes towards Health and Wellbeing
National Conference on
Health Communication, Marketing, and Media
Atlanta, GA
August 11 – 13, 2015
2. The Hispanic Millennial Project is a joint
research study developed by cross-cultural
advertising agency Sensis and market
research firm ThinkNow Research.
3. 3
Online Panel
Over 30,000 respondents to recruit from
Nationally-representative, per Census
Unique recruitment model that encompasses online
and offline recruitment methods such as Spanish-
language television advertising
ThinkNow Research
Research
Fortune 500 clients
Over 30 years of research experience specifically in
the Hispanic and multicultural market
Only multicultural market research company that
owns & operates an in-house panel
Experts in Hispanic
Market Research
ThinkNow Research
provides innovative online
market research solutions
for companies looking to
understand the U.S.
Hispanic consumer. We
specialize in researching the
U.S. Hispanic demographic
and other hard-to-reach
consumers in order to
deliver high quality research
to our clients that bear
actionable and meaningful
results.
5. 5Research Methodology
• ThinkNow Research has conducted 5 Waves of a nationwide online survey from March
2014 till June 2015
• A total of n=6,688 interviews have been completed. Qualified respondents were
segmented into one of the following groups:
• N=300 respondents from each group have been included per wave.*
• Respondents in each group were weighted to match US Census for gender, age and
US region.
Hispanic
Millennials
Hispanics 35+ Non-Hispanic
White
Millennials
Asian
Millennials
African-
American
Millennials
Origin Self-identify
as Hispanic
origin
Self-identify
as Hispanic
origin
Self-identify
as White Non-
Hispanic
origin
Self-identify
as Asian
Self-identify
as African-
American
Age 18 to 34 years 35 to 64 years 18 to 34 years 18 to 34 years 18 to 34 years
This compilation of Hispanic Millennial
Project data pulls findings from several
waves to create a comprehensive
picture of Millennial attitudes towards
health and wellbeing. The research
draws from:
• Literature – An analysis of third
party research on Hispanic
Millennials
• Secondary Research – An analysis
of syndicated research data (U.S.
Census Bureau, Experian
Simmons, Geoscape, etc.) on
Hispanic Millennials
• Primary Research/Quantitative
Research – Online survey data
gathered by ThinkNow Research
Research Abstract:
* Hispanic Millennials were included in all five waves. Other groups were included/excluded in each wave depending
on topic being addressed.
6. 6Why Hispanic Millennials?
Hispanic Millennials make up the second largest Hispanic cohort living in the U.S.
5%
14%
19%
27%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
% of Total Hispanic Population
The Silent/The Greatest Generation Baby Boomers Generation X Generation Y Generation Z
Geoscape, American Marketscape DataStream, 2014 series
7. 7But Younger Americans are more likely to be Hispanic
8%
12%
19%
21%
24%
25%
26%
65 YEARS AND
OVER
50 TO 64 YEARS
35 TO 49 YEARS
18 TO 34 YEARS
14 TO 17 YEARS
5 TO 13 YEARS
UNDER 5 YEARS
% OF US POPULATION THAT IS HISPANIC BY AGE
Hispanic Origin Non-Hispanic
Source: US Census: Projection 2015.
Hispanics are currently 18% of Total Population
50% of US Population
Under 5 is currently of
minority descent
8. 8Why Hispanic Millennials?
In key DMAs, Hispanic Millennials already represent the majority
27%
35%
62%
95%
44%
52% 53%
29%
15%
35% 35%
61%
37%
32%
19%
Geoscape, American Marketscape DataStream, 2014 series
% Hispanic Millennial/Total DMA Millennial Population
9. 9Five Key Themes:
Hispanic Millennials…
1. Have sophisticated health attitudes
2. Are engaged in healthy lifestyles
3. Embrace technology. Is that pro or anti-health?
4. Send conflicting messages regarding diet
5. Are widely insured but not apt to visit doctors
11. 11Diet, feeling good, and exercise define health
“What does being ‘healthy’ mean to you? How do you define being ‘healthy’?” (Open-end)
Source: TMP Wave 2
12. 12Proactive about managing health
“Which, if any, preventative measures are you taking to avoid health problems in the future?”
Source: TMP Wave 2
13. 13Report lower levels of stress
Which suggests Hispanic Millennials are more optimistic about their health.
Based on a 5-point scale – Completely Stress Free to Very Stressful
“How would you consider your stress level overall?”
Source: TMP Wave 2
14. 14Yet concerned about hereditary illnesses
“You mentioned that you are concerned about getting an illness / condition in the future. What illness /
condition is that?”
Source: TMP Wave 2
16. 16U.S. Born emphasize mental health
U.S. born Hispanic Millennials are more likely to define health as being happy, while Foreign born
Hispanic Millennials are more likely to define it as not having physical problems.
What does being “healthy” mean to you? How do you define “healthy”?
Source: TMP Wave 2
17. 17Preference for home remedies over medicine
Foreign Born Hispanic Millennials are more likely to prefer home remedies over medicine compared
to U.S. Born Hispanic Millennials.
Please select the point in the scale that describes how much you agree or
disagree with each statement below (top 2 boxes).
Source: TMP Wave 2
19. 19More optimistic about their health
Hispanic Millennial Males are more optimistic about their health compared to women.
How would you rate your overall health? How do you think your health will be 5-10 years from now?
Source: TMP Wave 2
20. 20More likely to suffer from a health condition
Hispanic Millennial Females are more likely to suffer from clinical depression compared to
males.
Source: TMP Wave 2
21. 21Online health information used more than trusted
Female Hispanic Millennials are more likely to seek out health-related information or advice online.
However, they are less likely to trust the internet over doctors.
“What is the most trusted source that you are likely to
use when looking for health-related information or
advice?”
“What sources are you likely to use when looking for
health-related information or advice?”
Source: TMP Wave 2
23. 23More likely to exercise regularly
“How often do you exercise, if at all?”
4+ Times per Week (Net)
Source: TMP Wave 2
24. 24And exercise for health-related reasons
“Please rank the top 3 reasons why you exercise.”
Source: TMP Wave 2
25. 25Significantly higher engagement in team sports
Difference in attitudes towards exercise & corroborates close knit social ties.
“Which of the following types of exercise do you take part in regularly?”
25%
14%
0%
5%
10%
15%
20%
25%
30%
Playing a Team Sport
Hispanic Millennial Non-Hispanic Millennial
14%
23%
Hiking
Hispanic Millennial Non-Hispanic Millennial
Source: TMP Wave 2
27. 27
74% 76%
66%
73%
60%
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials Hispanics 35-64
Binge viewing has become the norm for many Millennials.
Letter indicates significance at 95% CL.
(A) (B) (C) (D) (E)
Q30. In the past 30 days, have you watched 3 or more back-to-back episodes of the same program?
Have Watched 3+ Back-to Back Episodes of Same Program in Past 30 Days
E CE E
Source: TMP Wave 5
28. 28
6.5
9.0
5.8
7.2
5.1
Mean Number of Hours Per Week
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials Hispanics 35-64
CE
E
ACDE
Non-Hispanic White Millennials spend the most time playing video
games, followed by African-American Millennials.
Letter indicates significance at 95% CL.
Q15. During an average week, approximately how many hours do you spend playing video games?
Hours Per Week
Base: Video Game Players
Source: TMP Wave 5
(A) (B) (C) (D) (E)
29. 29
4.3
3.8
4.1 4.3
3.4
Mean Number of Times Per Day
2.7
2.6
2.2
2.6
1.8
Mean Number of Hours Per Day
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials Hispanics 35-64
E E
E
E E FE
Millennials spend nearly 3 hours on social media each day and update
or check their social media sites through their cellphone an average of
4 times a day.
Letter indicates significance at 95% CL.
Q9. On a typical day, approximately how much time would you say you spend on social media each day?
Q11. In a typical day, how many times do you use your cell phone to update your status or check in with social media
Average Hours Spent on Social Media Per Day
Average No. of Times Use Cellphone to
Update/Check in With Social Media
CE
Source: TMP Wave 5
(A) (B) (C) (D) (E)
30. 30Non-Hispanic White Millennials plan to purchase
wearable technology in the near future
African-American Millennials show most interest in purchasing a smart watch.
32%
28%
25%
30%
41%
32% 32%
35%36%
32%
22%
35%
33%
28%
22%
38%
Health Tracker Smart Glasses Smart Clothing Smart Watch
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African-American Millennials
How likely are you to purchase any of the following products in the near future?
Source: TMP Wave 5
32. 32Common Diets
Hispanic and non-Hispanic Millennials converge in terms of what they avoid eating.
Biggest Concern Overall
“Please rank the top 3 things you look for in food before eating (or the ones you try to avoid most).”
Source: TMP Wave 2
33. 33However, some Hispanic Millennials don’t feel that
processed foods are bad for you
31%
24% 23%22% 21%
17%17%
19%
16%
27%
30%
23%
0%
5%
10%
15%
20%
25%
30%
35%
Processed meats/cold cuts Frozen pre-packed meals Food additives/preservatives
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
Hispanic millennial males
talk about organic and
natural foods in a negative
way at over 2X rate of their
female counterparts
Please indicate how healthy each of these types of foods/ingredients are in general?
Summary of foods rated GOOD for you
↑↓ and letters indicate statistically significant difference (95% confidence)
(A) (B) (C) (D)
BC
BC
Source: TMP Wave 4
35. 35Hispanic Millennials report a preference for home-cooked
meals
81%
77%
83%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Net: At least once a week
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How often do you do each of the following, if at all?
Cook meals from scratch (myself)
↑↓ and letters indicate statistically significant difference (95% confidence)
(A) (B) (C) (D)
DD
Source: TMP Wave 4
36. 36Yet are more likely to eat fast food weekly
62%
51% 52%
58%
0%
10%
20%
30%
40%
50%
60%
70%
Net: At least once a week
Hispanic Millennials Non-Hispanic White Millennials Asian Millennials African American Millennials
How often do you do each of the following, if at all?
Eat at a fast food restaurant (including drive-thru)
↑↓ and letters indicate statistically significant difference (95% confidence)
(A) (B) (C) (D)
BC
Source: TMP Wave 4
38. 38Most Now Have Health Insurance
“Do you currently have health insurance?” (Age 18-64)
Q: Do you currently have health insurance? A: Yes (any form)
Source TNR Omnibus March 2015 Base: All Respondents – Hispanics (‘13 n=502, ‘14 n=504, ’15 n=604) Non-Hispanics (‘13 n=302, ‘14 n=306, ’15 n=974)
77% 76%
83% 85%83%
89%
All Hispanics Non-Hispanics
Nov. 2013 (A) May 2014 (B) March 2015 (C)
58%
82%
78%
72%
85%
79%
66%
89%
85%
Low Acculturation Bicultural High Acculturation
Nov. 2013 (A) May 2014 (B) March 2015 (C)
39. 39But a higher percentage receive public assistance
“How do you get your health insurance?”
Source: TMP Wave 2
40. 40The doctor is the most trusted source
Which sources are you likely to use when looking for health-related information or
advice?
Source: TMP Wave 2
41. 41Seeing a doctor is not part of the vernacular
Hispanic Millennials agree that seeing a doctor regularly is important, although won’t go
unless it is an emergency.
“Seeing a doctor regularly is important to me.”
Results of Top 2 Box: Strongly Agree/Somewhat Agree
“I don’t need to get check-ups or see a doctor unless it’s
absolutely necessary.”
Results of Top 2 Box: Strongly Agree/Somewhat Agree
Source: TMP Wave 2
43. 43Marketing Healthcare to Hispanic Millennials
• Be positive and upbeat yet realistic
– Hispanic Millennials are more optimistic than non-Hispanic Millennials about
their health today
– They also have a lingering preoccupation with hereditary health concerns
common in the Hispanic community
• Address long-term benefits of health maintenance
– Hispanic Millennials proactively take preventative measures to avoid health
problems in the future
– They exercise more often and increasingly monitor the types of food they eat
44. 44Marketing Healthcare to Hispanic Millennials
• Leverage technology and mobile apps
– More and more Hispanic Millennials turning to the internet and digital tools to
manage their overall health
– U.S. Born Hispanic Millennials embracing the internet as a trusted source
versus Foreign born Hispanic Millennials that trust doctors
– Growing reliance on mobile apps to track physical activity and diet
• Enlist doctors for endorsements
– Hispanic Millennials, particularly the Foreign Born, view doctors as an
authoritative voice
• Highlight nutritional information especially about calories
– Hispanic Millennials pay attention to what they eat, particularly calories,
sugars, and types of fats
45. 45Other Considerations for Marketers
• Market organic products
– Hispanic Millennials are avid consumers of organic products and actively research
them online
• Emphasize the added bonus of boosting physical appearance
– Hispanic Millennials are culturally tied to maintaining their health for the sake of
physical appearance
• Communicate the long-term benefits of fitness
– Hispanic Millennials see exercise as a way to maintain health and avoid health
problems later
47. 47Research Methodology – Wave 1
• ThinkNow Research conducted a nationwide online survey between March 14-19, 2014.
• A total of n=900 interviews were completed. Qualified respondents were segmented into one of the following three
groups:
• *Non-Hispanic White does not include African-Americans, Asians and other ethnic groups
• Respondents in each group were weighted to match US Census for gender, age and US region.
Hispanic Millennials Hispanics 35+ Non-Hispanic White
Millennials
Origin Self-identify as
Hispanic origin
Self-identify as
Hispanic origin
Self-identify as White
Non-Hispanic origin*
Age 18 to 34 years of age 35 to 64 years of age 18 to 34 years of age
Base Size N=300 N=300 N=300
48. 48Research Methodology – Wave 2
• ThinkNow conducted a nationwide online survey in June 2014
• A total of n=908 interviews were completed. Qualified respondents were segmented into one of the
following three groups:
• Non-Hispanic White does not include African-Americans, Asians, and other ethnic groups
• Respondents in each group were weighted to match U.S. Census for age, gender, and U.S. region
Hispanic Millennials Hispanics 35+ Non-Hispanic White
Millennials
Origin Self-identify as Hispanic origin Self-identify as Hispanic
origin
Self-identify as White Non-
Hispanic Origin
Age 18 to 34 years of age 35 to 64 years of age 18 to 34 years of age
Base Size N=302 N=305 N=301
49. 49Research Methodology – Wave 3
• ThinkNow Research conducted a nationwide online survey during October, 2014.
• A total of n=1,530 interviews were completed. Qualified respondents were segmented into one of
the following five segments. In this presentation we will focus on three segments:
• Respondents in each group were weighted to match US Census for gender, age and US region.
Hispanic Millennials Hispanics 35+ Non-Hispanic White
Millennials
Origin Self-identify as Hispanic
origin
Self-identify as Hispanic
origin
Self-identify as White Non-
Hispanic origin*
Age 18 to 34 years of age 35 to 64 years of age 18 to 34 years of age
Base Size N=303 N=307 N=307
*Non-Hispanic White (does not include African-Americans, Asians and other ethnic groups)
50. 50Research Methodology – Wave 4
• ThinkNow Research conducted a nationwide online survey during March, 2015.
• A total of n=1,533 interviews were completed. Qualified respondents were segmented into one of the
following five segments. In this presentation we will focus on three segments:
• Respondents in each group were weighted to match US Census for gender, age and US region.
Hispanic
Millennials
Hispanics 35+ Non-Hispanic
White Millennials
Asian Millennials African-
American
Millennials
Origin Self-identify as
Hispanic origin
Self-identify as
Hispanic origin
Self-identify as
White Non-Hispanic
origin*
Self-identify as
Asian
Self-identify as
African-American
Age 18 to 34 years of
age
35 to 64 years of
age
18 to 34 years of
age
18 to 34 years of
age
18 to 34 years of
age
Base Size N=301 (Foreign
Born: 91)
N=305 (Foreign
Born: 95)
N=327 N=300 N=300
*Non-Hispanic White (does not include African-Americans, Asians and other ethnic groups)
51. 51
• ThinkNow Research conducted a nationwide online survey during June, 2015.
• A total of n=1,512 interviews were completed. Qualified respondents were segmented into one of the following
five segments. In this presentation we will focus on three segments:
• Respondents in each group were weighted to match US Census for gender, age and US region.
Hispanic
Millennials
Hispanics 35+ Non-Hispanic
White Millennials
Asian Millennials African-
American
Millennials
Origin Self-identify as
Hispanic origin
Self-identify as
Hispanic origin
Self-identify as
White Non-Hispanic
origin*
Self-identify as
Asian
Self-identify as
African-American
Age 18 to 34 years of
age
35 to 64 years of
age
18 to 34 years of
age
18 to 34 years of
age
18 to 34 years of
age
Base Size N=306 (Foreign
Born: 91)
N=305 (Foreign
Born: 95)
N=301 N=300 N=300
*Non-Hispanic White (does not include African-Americans, Asians and other ethnic groups)
Research Methodology – Wave 5
