[ INFOGRAPHIC ] How do Millennials Embrace Ethnic Food & Beverages?
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Based on the 4th wave of our Millennial research, we’ve created an infographic highlighting some key points on Millennials and their ethnic product consumption.
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For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
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Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...
Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes? To answer that question, ThinkNow conducted a nationally representative survey of Americans to understand the impact of companies that demonstrate a commitment to diversity and inclusion and how consumers voice their approval or disapproval of those companies with their wallets. We’ve captured a few highlights from the report in an infographic.
Thinknow Vaccine Report 2021
The survey found that most adults believe vaccines are generally safe and that it is important for people to get the COVID-19 vaccine. However, African Americans expressed the most apprehension. While 7 in 10 respondents had received or planned to get the COVID-19 vaccine, African Americans were least likely and Hispanics were more likely to plan to get it but less likely to have received it already. The top reasons for not planning to get the vaccine were concerns about insufficient testing and side effects. FDA approval was the primary factor influencing respondents' decision to get vaccinated.
Thinknow Pulse Report 2021
In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.
ThinkNow Year End Report 2020
2020 has been one of the most polarizing years in recent history. A global pandemic decimated the economy, the murders of Ahmaud Aubrey, Breonna Taylor, and George Floyd sparked a worldwide outcry for social justice, and a contentious presidential election gripped the nation while the world watched. All these events culminated in a complex display of cultural dynamics that influence contemporary consumer attitudes and behavior.
In our 2020 ThinkNow Year-End Report, we examine these events through a multicultural lens to provide actionable insights on key consumer trends to watch heading into 2021.
ThinkNow Culture Brief 2020
We surveyed a representative sample of American adults to understand how Hispanics, Asian Americans, and African Americans prefer to identify among peers and in marketing and media.
ThinkNow Cosmetics and Beauty Report 2020
In this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.
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