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2. “WOMEN DECODED” - SOCIAL MEDIA Has the answer now
What women really want?
For centuries men have wanted to know What Women Really Want,
but that’s not what we are getting at here. Apparently even Women
don’t know What they really want !!!
NOW, finally we have the answer as Social Media scans what women
talk on internet. ThoughtBuzz initiated study - What Women of the
21st Century discuss and talk on the Social Media!
14%
33%
5%
Rela,onship
&
Da,ng
Shopping
Childcare
&
Paren,ng
Health
&
Fitness
48%
I am wondering
since a millennium
now as to what do
women really want
4. What do Women share when
talking about Shopping?
6%
Shopping
Updates
28%
43%
Shopping
Experience
Shopping
Love
Shopping
Hatred
Others
1%
YES there are few women
who Hate shopping !!
22%
5. 54% Women discuss about Apparel /Clothes
54%
13%
Apparel
Shoes
9%
9%
Accessories Jewellery
7%
9%
Handbags
Cosmetics
Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
6. 56% of women discussing about
Shopping talk about brands.
Some of their favorite brands are
Lifestyle_Store
pantaloonsindia
Flipkart
Myntra
Jabong
TrunkLabel
Nykaa
kiehlsindia
American
Swan
Snapdeal
0%
5%
10%
15%
20%
25%
30%
35%
40%
Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
7. 60% of the women discussing about
Shopping were participating in Hashtag/
Twitter contests
31%
#DuringASale
#FLIPONTHEGO
44%
#ShopTheHangout
#freedomtodress
#WhatWomenWant
17%
3%
5%
Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
8. 61% women prefer online shopping than
traditional over the counter shopping
39%
Online
Shopping
61%
Over
the
counter
Shopping
Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
9. Some
Other
interes5ng
facts
• 21% Women associate shopping with
Sale and Discounts
• 43% Women’s key sentiment was
“Happy” about Shopping rest was
either neutral or negative
• Women openly share their shopping
experiences. Some even write blogs
about them
Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms
11. What
do
women
share
while
talking
about
their
rela5onship
on
Social
Media
?
3%
1%
2%
5%
20%
3%
3%
4%
7%
22%
9%
9%
12%
Others
Rela,onship
/Da,ng
,ps
and
quotes
Expecta,ons
from
Boyfriend/Husband
Expecta,on
from
a
rela,onship
Humor
Marriage
related
Social
issues
Wants
a
rela,onship/Boyfriend
Love
Stories
Hate
Rela,onships
Break
Ups
Proposals
Family
Pressures
Private
conversa,ons
Others
Category
-‐
3rd
party
men,ons
related
to
family
pressure
/
wedding
cha_er
/
sister
ge`ng
married
etc
13. What
do
Women
want
in
their
partners?
Is
a
Family
Man
Does
not
watch
cricket
Hugs
her
Gives
her
Space
Buys
her
Gias
Always
listens
Loves
her
Sees
No
other
females
Makes
her
feel
like
a
princess
Never
gives
up
on
her
Comes
home
on
,me
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women
14. What
do
women
expect
from
their
rela5onships
?
Trust &
Honesty
Romance
33%
56%
Friendship
11%
Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women
15. Arranged
vs
Love
Marriage
4% mentions were in context of
Arranged Marriage. No specific
discussion was observed in context
of Love Marriage
Break Ups vs Proposals
3 % Women spoke about break ups while only 2 % discussed proposals
Some Other interesting facts
8% Women discuss about Relationships & Marriage in a negative
context
Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women
16. In
less
number,
but
Women
talk
about
social
issues
related
to
Marriage
Intercaste/Inter
Religion
Marriage
Gay
Marriage
laws
Child
Marriage
Dowry
0%
1%
1%
2%
2%
3%
3%
Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women
4%
18. What
do
Women
discuss
while
talking
about
Health
&
Fitness
?
2%
2%
2%
4%
2%
9%
21%
25%
33%
Die,ng
Fitness
Mo,va,on
Fitness
Stories
General
Men,on
Gym/Workout
Health
Tips/Facts
PMS/Periods
Seeking
advice
Weightloss
33 % of the women share Health Tips and Facts related to various health problems
19. Women
&
Workout
25 % Women discuss about their visit to the
Gym and their workout routine
Out of these 24% discuss workout and
gym in positive context
Nega,ve
Neutral
Posi,ve
4%
24%
72%
Women associate Workout with Weight loss, Fitness
and Self respect
Zumba workout is one of the favorite among women.
Note: The data is basis generic keywords related to health & fitness for Jan 1-31st 2014, mentioned on social media platforms by women
20. Women
&
PMS
Once considered a Taboo is now discussed by 21% Women
openly on Social Media.
29% of this conversation is in context of Jokes and Humor
related to PMS and Mensuration
Women associate PMS and Mensuration with cramps and pain.
21. 17% women discuss about Heart issues, share
tips for a healthy heart. Breast Cancer, Cancer and
Thyroid are some other diseases they talk about
Thyroid
Skin
Miscarriage
Menopause
Heart
Related
Cancer
Breast
Cancer
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
23. What
are
the
favorite
topics
of
discussion
in
Childcare
and
Paren5ng?
Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
2%
7%
1%
28%
12%
9%
2%
6%
9%
1%
23%
Humor
Maternity
Clothes
Nutri,on
and
Diet
Others
Paren,ng
Resolu,on
Paren,ng
Stories
Paren,ng
Tips
Pregnancy
Facts/News
Pregnancy
Stories
Pregnancy
Tips
Weight
Gain
24. Women
&
Pregnancy
New
Born
Baby
68 % women talk about pregnancy;
share pregnancy tips, facts, stories
and pregnancy related jokes.
Paren,ng
Pregnancy
5%
27%
68%
Out of this 31% is related to Pregnancy Jokes and Humor
Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
25. What
do
Pregnant
Women
talk
about
?
Craving
Stem
Cell
Exercise
Nutri,on
Morning
Sickness
Anemia
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
26. Women
&
Paren5ng
27 % women talk about parenting;
share parenting tips, facts, stories
and parenting related jokes.
New
Born
Baby
Paren,ng
Pregnancy
5%
27%
68%
26%
33%
Humor
Others
Paren,ng
Resolu,on
15%
22%
4%
Paren,ng
Stories
33% women share Parenting
tips and 26 % share Jokes
related to Parenting
Paren,ng
Tips
Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
27. Top
Paren5ng
Tips
Some Other interesting fact
2% Women shared pictures of their new born babies
Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women
28. Thank
you
This report and the information contained there in are based on information from online social media and other publicly available data.
ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such
information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made
after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your
company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect,
incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or
negligence, or any legal theory.
