Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
•Download as PPTX, PDF•
0 likes•27 views
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Report
Share
Report
Share
More Related Content
Recently uploaded
Top Rated Marketing Team: Jus Agency Services Deck
Jus Agency - Expert Marketing Team for Business Growth
Welcome to Jus Agency, your top-rated expert marketing team. We specialize in comprehensive marketing solutions to help businesses launch, expand, and scale. Our services include strategic marketing, Fractional CMO services, expert team hires, Google Ads management, and more. Visit www.jusmarketing.co for detailed information.
Comprehensive Marketing Services
About Jus Agency
Jus Agency, founded by Julia Ager in 2019, is a leading marketing agency with over 12 years of global advertising experience. We manage annual marketing budgets ranging from $30,000 to $1,000,000+, providing expert marketing solutions to diverse sectors including tech, healthcare, ecommerce, and more.
Marketing Strategy and Execution
Our JusX Strategy Framework delivers impactful marketing strategies tailored to your business needs. We conduct in-depth market research, competitor analysis, and develop customized marketing plans to ensure maximum ROI. Our strategies cover brand messaging, online presence, lead generation, social media marketing, and email marketing.
Fractional CMO and Expert Marketing Managers
Experience unparalleled marketing leadership with our Fractional CMO service. Our expert marketing managers bring over 50 years of combined international marketing experience to your business. Services include strategic planning, team building, and implementation of advanced systems and processes to streamline operations and boost efficiency.
Google Ads Management
Maximize your online visibility with our Google Ads services. Our certified team conducts extensive keyword research, creates compelling ad copy, manages campaign bids, and provides custom weekly and monthly reporting. We optimize your campaigns daily to ensure the highest ROI.
Client Success Stories
Explore our portfolio to see the success stories of our clients across various sectors:
Tech: Comprehensive marketing strategies, SEO, content creation, and social media management.
Healthcare: Web development, email marketing, clinic branding, and digital billboards.
Ecommerce: Website management, corporate branding, email campaigns, and ad management.
Service Ad Agencies: Launch strategies for platforms like Workplace by Facebook, event management, and content creation.
Personal Branding: Social media marketing, B2B lead generation, and corporate speaking engagements.
Results-Driven Approach
At Jus Agency, we deliver tangible results. Our clients have seen significant increases in sales revenue, conversion rates, staff engagement, and partnership opportunities. We provide flexible retainer support to meet your evolving business needs.
Contact Us
For expert marketing services that drive business growth, contact Jus Agency today. Visit www.jusagency.com for more information and to access a wealth of free marketing resources. Reach out to [email protected] for tailored marketing solutions that elevate your business.
SEO Analyst Job Roles and Responsibilities|eflot.com.pdf
Discover the key roles and responsibilities of an SEO Analyst, including tasks related to keyword research, on-page optimization, content strategy, and performance analysis. Learn how SEO Analysts contribute to enhancing website visibility, traffic, and search engine rankings through various SEO techniques and tools.
Ellerton & Co. Credential Deck - July 2024.pdf
Ellerton & Co.is a bespoke public relations and integrated marketing communications agency in Southeast Asia that drives brand advocacy, reputation building and customer engagement for companies.
Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture.
Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events. We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand.
Visit our website: https://ellerton.co/
BLOOM_July2024. Balmer Lawrie Online Monthy Bullletin
BLOOM_July2024. Balmer Lawrie Online Monthy Bullletin
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
Digital Campaigns in Performance Marketing Associates|eflot.com.pdf
This delves into the strategies and approaches used in digital campaigns within performance marketing. It covers key topics such as pay-per-click advertising, SEO, content marketing, social media strategies, and email marketing, with a focus on optimizing conversion rates and return on investment. The article also examines the use of analytics and metrics to measure campaign success, the importance of audience segmentation, and the role of personalization in digital marketing efforts. It provides insights into the latest trends and tools used by marketing professionals to enhance campaign performance.
SEO for Business: Boost Your Online Presence
SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google. It involves optimizing the content, structure, and technical aspects of a site to make it more attractive to search engines. The goal is to rank higher in search results, which can drive more traffic to your site.
There are several factors why your business needs SEO. Higher visibility in search results means more potential customers can find your business. In today’s digital world, people rely heavily on search engines to find information, products, and services. If your website doesn’t appear in the top results, you’re missing out on valuable traffic and potential sales.
The benefits of SEO are numerous. It can increase website traffic, improve brand awareness, and generate leads and sales. SEO also builds trust and credibility with your audience. Unlike paid advertising, the effects of good SEO are long-lasting and provide ongoing returns.
At Search Markup, we provide the best SEO services with proven results. Our team of experts uses the latest techniques and tools to ensure your website ranks high in search results. We focus on delivering quality traffic to your site, helping your business grow. With our simple and effective approach, achieving top rankings is easier than ever.
A Comprehensive Guide On Content Marketing in Digital Marketing | skillfloor.pdf
This guide on content marketing in digital marketing explores the strategies and techniques to create and distribute valuable, relevant, and consistent content to attract and engage a clearly defined audience. Learn about planning, creation, distribution, and measurement to enhance your digital marketing efforts. To know more visit:
https://skillfloor.com/
Boost Your Business Sales with the Power of AI & SEO
Boost Your Business Sales with the Power of AI & SEO
In the rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is essential for businesses aiming to boost sales. Combining these two powerful tools can drive more traffic to your website, increase conversions, and elevate your overall marketing strategy.
The Role of AI in SEO
Artificial Intelligence involves using advanced algorithms and machine learning to analyze data and automate processes that typically require human intelligence. In SEO, AI can enhance various aspects:
Keyword Research: AI tools analyze vast amounts of data to identify high-performing keywords and trends. This helps you target the right keywords, ensuring your content ranks higher on search engines.
Content Optimization: AI can generate content ideas based on user preferences and trending topics. This ensures your content is relevant, engaging, and optimized for search engines, improving your site’s visibility.
User Experience: AI analyzes user behavior to provide insights on improving site navigation, loading speed, and overall user experience, all of which are critical factors for SEO.
Voice Search Optimization: With the rise of voice-activated devices, optimizing for voice search is crucial. AI helps understand natural language patterns, ensuring your content is voice search-friendly.
Implementing AI and SEO Strategies
To effectively leverage AI and SEO, follow these steps:
Invest in AI Tools: Utilize AI-powered tools for keyword research, content creation, and data analysis. Tools like SEMrush, Ahrefs, and HubSpot offer AI features to enhance your SEO efforts.
Focus on Quality Content: Create high-quality, relevant content that addresses your audience’s needs. Use AI insights to identify trending topics and optimize your content for SEO.
Optimize for Mobile and Voice Search: Ensure your website is mobile-friendly and optimized for voice search. Mobile and voice search are becoming increasingly popular, and optimizing for these can boost your SEO rankings.
Monitor and Adjust: Regularly monitor your AI and SEO performance using analytics tools. Adjust your strategies based on data insights to continuously improve your results.
Conclusion
Combining AI and SEO is a game-changer for businesses looking to boost their sales. By leveraging AI’s data-driven insights and SEO’s visibility enhancement, you can attract more targeted traffic, provide personalized experiences, and ultimately increase your conversions. Start implementing AI and SEO strategies today and watch your business sales soar!
Using SEO as a PR Metric - Measurement Base Camp Winter 2024 - Greg Jarboe - ...
"Using SEO as a PR Metric" presentation by Greg Jarboe of SEO-PR at Paine Publishing's Measurement Base Camp Winter 2024
Comprehensive Guide to Consumer Behavior
Get the information regarding consumer behavior with this detailed presentation, designed to offer a thorough understanding of how individuals, groups, and organizations select, buy, use, and dispose of goods and services.
Key Topics Covered:
Introduction to Consumer Behavior:
Definition and importance of studying consumer behavior.
Exploration of how consumer behavior influences marketing strategies.
Psychological Processes:
How consumers perceive, learn, and form attitudes about products and services.
Key psychological factors: motivation, perception, learning, beliefs, and attitudes.
Decision-Making Processes:
Steps consumers take from recognizing a need to post-purchase evaluation.
Types of buyer behavior:
Complex Buying Behavior: High involvement with significant differences between brands.
Dissonance-Reducing Buying Behavior: High involvement with few perceived differences.
Habitual Buying Behavior: Low involvement with few perceived differences.
Variety-Seeking Buying Behavior: Low involvement with significant differences between brands.
External Influences:
Cultural, social, and environmental factors that affect consumer choices.
Examples of cultural influences like festivals and social classes affecting purchasing behavior.
Personal Influences:
Individual characteristics such as age, lifestyle, economic status, and occupation that shape consumer behavior.
The impact of personal factors like lifestyle choices and personality traits on purchasing decisions.
Marketing Implications:
How understanding consumer behavior can enhance marketing strategies.
Developing targeted marketing, improving customer satisfaction, forecasting market trends, and optimizing pricing strategies.
Enhancing product positioning and competitive differentiation through consumer insights.
Customer relationship management and supply chain management
Key Topics Covered:
Customer Relationships:
Importance of building and maintaining strong brand-customer relationships.
Strategies for enhancing customer loyalty and engagement:
Excellent customer service.
Customer events and community-building activities.
Discounts and bonuses for repeat customers.
Active social media engagement.
Publicly thanking customers.
Celebrating customer milestones.
Rewards for word-of-mouth active customers.
Referral programs.
Customization options.
Supply Chain Management (SCM):
Overview of SCM and its significance in business.
Process of managing the flow of goods and services:
From raw materials to final products.
Ensuring efficient delivery to the ultimate customer.
Challenges in Marketing:
Competition: Strategies to address competition including differentiation, CRM, and competitive analysis.
Technology: Leveraging marketing automation, data analytics, digital channels, and cybersecurity measures.
Globalization: Adapting to cultural differences, regulatory challenges, logistical complexities, and currency fluctuations.
Social Responsibility: Implementing CSR initiatives, sustainable practices, and transparent reporting.
Case Study: Reliance Jio
How Reliance Jio disrupted the Indian telecom market with innovative marketing strategies.
Impact of disruptive pricing, affordable data plans, and strategic partnerships on the market.
Global Entry Marketing Strategies Slides
The topic of global entry marketing strategies may frighten newcomers, therefore I have piled together a simple lesson on its important in the world of marketing.
"Admya Infotech: Comprehensive Online Reputation Management Solutions"
"Discover how Admya Infotech offers cutting-edge online reputation management and brand management services. Our expert team uses advanced methodologies to build, repair, manage, and promote your brand's online presence. Learn about our services, case studies, and success stories in this detailed presentation. Visit admya.net for more information."
How to Prepare Your Digital Marketing Strategy | Skillfloor.pdf
Learn how to prepare an effective digital marketing strategy with practical steps and actionable insights. This guide covers essential aspects such as audience analysis, content planning, SEO, social media, email marketing, and performance measurement to help you create a comprehensive and successful digital marketing plan. To know more about digital marketing visit: https://skillfloor.com/
AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...
Vivienne Mata, B2B Marketing Consultant, presents a comprehensive analysis of AI's transformative impact on channel marketing strategies. This authoritative slide deck examines the intersection of artificial intelligence and partner ecosystems, offering empirical insights into next-generation marketing methodologies. Mata delves into AI-driven partner engagement frameworks that are redefining industry benchmarks. The presentation provides a strategic roadmap for C-suite executives and senior marketing leaders to leverage AI for optimizing channel performance, enhancing ROI, and fostering sustainable competitive advantages in the rapidly evolving B2B landscape. Drawing from extensive market research and case studies, this deck is an essential resource for organizations seeking to harness AI's full potential in their channel marketing initiatives.
Marketing MIX, Distribution Channel and Media
Key Topics Covered:
Marketing Mix:
Explanation of the marketing mix and its elements: Product, Price, Place, Promotion.
Introduction to the 3 additional P’s: People, Process, Physical Evidence.
Distribution Channels:
Overview of different distribution channels: direct and indirect.
Types of distribution channels:
Zero Level: Direct-to-consumer model.
One Level: Producer to retailer to consumer.
Two Level: Producer to wholesaler to retailer to consumer.
Three Level: Producer to jobber to wholesaler to retailer to consumer.
Hybrid: Combination of direct and indirect channels.
Traditional Media Channels:
Various traditional media channels and their characteristics:
Television
Radio
Print (Newspapers, Magazines)
Outdoor Advertising (Billboards, Transit Ads)
Advantages and disadvantages of traditional media channels.
Digital Media Channels:
Introduction to digital media channels and their impact:
Websites
Email Marketing
Search Engine Marketing (SEM)
Online Display Ads
Video Marketing (YouTube, Vimeo)
Pros and cons of digital media channels.
Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...
According to the report, seven brands in the top 25 in-home rankings have seen over a 20% penetration increase in the last decade, led by Britannia, followed by Surf Excel, Sunfeast, Haldiram’s, Patanjali, Brooke Bond, and Vim.
The Future of Social Media Marketing | skillfloor.pdf
The future of social media marketing involves evolving strategies to engage audiences through emerging platforms, advanced analytics, and personalized content. Marketers will need to adapt to new technologies, changing consumer behaviors, and privacy regulations to remain effective and relevant in the digital environment. Learn more
https://skillfloor.com/
Recently uploaded (20)
Top Rated Marketing Team: Jus Agency Services Deck
Top Rated Marketing Team: Jus Agency Services Deck
SEO Analyst Job Roles and Responsibilities|eflot.com.pdf
SEO Analyst Job Roles and Responsibilities|eflot.com.pdf
BLOOM_July2024. Balmer Lawrie Online Monthy Bullletin
BLOOM_July2024. Balmer Lawrie Online Monthy Bullletin
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
2024 Social Benchmark Insights Report_Lipiec 2024.pdf
Digital Campaigns in Performance Marketing Associates|eflot.com.pdf
Digital Campaigns in Performance Marketing Associates|eflot.com.pdf
A Comprehensive Guide On Content Marketing in Digital Marketing | skillfloor.pdf
A Comprehensive Guide On Content Marketing in Digital Marketing | skillfloor.pdf
Boost Your Business Sales with the Power of AI & SEO
Boost Your Business Sales with the Power of AI & SEO
Using SEO as a PR Metric - Measurement Base Camp Winter 2024 - Greg Jarboe - ...
Using SEO as a PR Metric - Measurement Base Camp Winter 2024 - Greg Jarboe - ...
Customer relationship management and supply chain management
Customer relationship management and supply chain management
"Admya Infotech: Comprehensive Online Reputation Management Solutions"
"Admya Infotech: Comprehensive Online Reputation Management Solutions"
How to Prepare Your Digital Marketing Strategy | Skillfloor.pdf
How to Prepare Your Digital Marketing Strategy | Skillfloor.pdf
AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...
AI-Powered Partnerships: Revolutionizing Channel Marketing with Authentic Sto...
Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...
Kantar Brand Footprint India 2024- UPDATED_UNDER EMBARGO TILL THURSDAY 25th J...
The Future of Social Media Marketing | skillfloor.pdf
The Future of Social Media Marketing | skillfloor.pdf
Featured
2024 State of Marketing Report – by Hubspot
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPT
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage Engineerings
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture Code
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data Science
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Featured (20)
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...