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This document outlines the product development process used by SWARM, a digital product studio. It describes the key stages of discovery, information architecture, wireframing, user experience design, user interaction design, and engineering. Discovery involves understanding what is being built, why, and for whom. Information architecture defines the app's structure and components. Wireframes create a skeletal framework. User experience and interaction design further develop the visual design and interface. Engineering is done in two-week sprints to implement the product. Data and analytics are also discussed as ways to enhance marketing and personalization.

Process: Discovery
Discovery is about understanding what we’re
building, why we’re building it and who we’re
building it for.
This is undeniably the most important part of
the entire product creation process, because
when we ﬁnish discovery, we will have a feature
and conceptually complete software
application.

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Process: Information Architecture (IA)
Information Architecture (IA) deﬁnes the
software’s hierarchy and establishes in a clear
document all the app’s moving parts.
We like to think of it as the product blueprint,
and just like a you wouldn’t build a high-rise
without one, an app shouldn’t be built
without it either.
Sample IA Element

Low Fidelity Wireframe
Next, we create wireframes from the
information architecture and create a skeletal
framework of the application. It covers the
general layout of the app, and deﬁnes any
human / device interactions that will need to
be incorporated into the application.
Wireframes help us run through the IA, and
make any adjustments to the product before
we go into the design and engineering.
All wireframes are shared through InVision, a
remotely accessible prototype tool.
Process: User Experience Design

Engineering is planned around two-week
sprints, beginning with a plan that identiﬁes
the tasks targeted for execution during the
sprint.
This helps prevent bottlenecks, ensures that
deliverables are well managed, and allows us
to make any needed adjustments to the
product as it comes together.
We also often work alongside in-house
development teams.
Process: Engineering
Su M T W T F Sa

Tools:
NLTK - natural language tool kits
Relationship Mapping
Predictive Analysis
Ad servers

Data is amazing.
Joe
AmyTim
Football
Healthy
Living
Nachos
Kale

Interactive Advertising Bureau:
founded in 1996
creates standards for ads
VAST (Video Ad Serving Templates)
VMAP (Video Multiple Ad Playlist)

unbundling of set top boxes digital
content delivery targeted video ads
tangible metrics and clear ROIs
second screen engagement.

questions?
http://swarmnyc.com
@swarmnyc / @jgrebski
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1. Content + product today.

2. Jacek Grebski partner, SWARM Who am I?

3. a digital product studio

4. product

6. Product Process

7. Process: Discovery Discovery is about understanding what we’re building, why we’re building it and who we’re building it for. This is undeniably the most important part of the entire product creation process, because when we ﬁnish discovery, we will have a feature and conceptually complete software application.

8. • Descriptive text • Email • password (one time only) • TOS link System Selected (based on the system in the selected chat) • Gamer tag input • Alternative systems input Submit Cancel Return to previous screen, logged-in Return to previous screen REGISTER Process: Information Architecture (IA) Information Architecture (IA) deﬁnes the software’s hierarchy and establishes in a clear document all the app’s moving parts. We like to think of it as the product blueprint, and just like a you wouldn’t build a high-rise without one, an app shouldn’t be built without it either. Sample IA Element

9. Low Fidelity Wireframe Next, we create wireframes from the information architecture and create a skeletal framework of the application. It covers the general layout of the app, and deﬁnes any human / device interactions that will need to be incorporated into the application. Wireframes help us run through the IA, and make any adjustments to the product before we go into the design and engineering. All wireframes are shared through InVision, a remotely accessible prototype tool. Process: User Experience Design

10. Visual Design Mockup Process: User Interaction Design We work closely with you and your design team to ensure that the User Interface / Visual Design embodies your brand and deﬁnes interaction and feedback mechanisms that support the application’s use. All UI designs are shared through InVision. On completion we export all designs using Zeplin.io, creating production ready assets letting our developers understand how to interpret and integrate the ﬁles.

11. Engineering is planned around two-week sprints, beginning with a plan that identiﬁes the tasks targeted for execution during the sprint. This helps prevent bottlenecks, ensures that deliverables are well managed, and allows us to make any needed adjustments to the product as it comes together. We also often work alongside in-house development teams. Process: Engineering Su M T W T F Sa

12. why product?

13. More Value, Choice, Engagement, Data

14. why data?

15. how do we use data?

16. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers

17. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers

18. Data is amazing. Joe AmyTim Football Healthy Living Nachos Kale

19. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers

21. Tools: NLTK - natural language tool kits Relationship Mapping Predictive Analysis Ad servers

22. More Marketing w/ data

23. More Marketing w/ data

24. More Marketing: Retargeting

25. tv / video

26. Interactive Advertising Bureau: founded in 1996 creates standards for ads VAST (Video Ad Serving Templates) VMAP (Video Multiple Ad Playlist)

27. changing

28. unbundling of set top boxes digital content delivery targeted video ads tangible metrics and clear ROIs second screen engagement.

29. User Product Data Campaign Goal

30. questions? http://swarmnyc.com @swarmnyc / @jgrebski Jacek Grebski

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