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More Related Content Similar to Pr ul in 2010 (20) More from Marius Sescu (12) 2. Ce sunt relatiile publice ?
Procesul de comunicare intre o organizatie si publicul
sau.
Relatii intre oameni.
3. Ce este social media ?
o modalitate noua de a descoperi, citi si impartasi imformatii;
schimbarea de la monolog la conversatie;
permite stabilirea de relatii in interes personal sau de afaceri prin
mediul online;
schimba balanta comunicarii;
4. Schimbari
Oamenii nu mai sunt doar consumatori de informatie, ci si publisheri,
lideri de opinie, formatori de tendinte, catalizatori.
Dialogul nu mai este doar intre brand si consumator, ci si intre
consumator si consumator si de la consumator catre brand.
5. Comunicarea unei stiri prin PR traditional
Stirea sau evenimentul.
Realizarea comunicatului de presa.
Distribuirea comunicatului catre mass-media.
Promovarea stirii.
Obtinerea de aparitii in mass-media.
Citirea stirii de catre potentialii clienti.
6. Comunicarea unei stiri prin PR 2.0
Stirea sau evenimentul.
Live tweeting, liveblogging, livestreaming in timpul evenimentului.
Realizarea comunicatului de presa/comunicatului media.
Distribuirea comunicatului catre mass-media si social media.
Fotografii pe Flickr.
Post pe blog.
Dialoguri pe Twitter, Facebook cu clientii/fani.
Feedback util.
7. Ce sa nu faceti in social media
Nu spamati.
Nu postati comentarii exagerat de laudative.
Nu cosmetizati excesiv continutul/stirile/comunicatele publicate.
Nu trimiteti emailuri standard.Nu scrieti emailuri de trei pagini.
Nu utilizati un mediu fara a cunoaste regulile de comunicare.
Nu incercati sa controlati conversatia.
Nu va asteptati la rezultate imediate.
8. Ce puteti face in social media
Crearea de continut util.
Dialog cu clientii si obtinerea de feedback.
Influentarea utilizatorilor activi in social media.
Monitorizati mentiunile despre brand
Construiti o comunitate in jurul brandului
Fiti autentici.
9. Ce calitati trebuie sa aiba un PR-ist in 2010
disponibil 24/7;
abilitati de comunicare si relationare cu oamenii;
cunostinte elementare de psihologie;
pasionat de tehnologie si online;
la curent cu noutatile;
