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Svoboda | Graniru | BBC Russia | Golosameriki | Facebook
SlideShare a Scribd company logo
Berwick Partners
The components of a perfect storm
● Huge market disruption caused by technology
● Customer / supporter behaviours have changed
radically
● Reputational integrity of the sector is under threat
● Channel shift in retail - massive challenge for
charity shops
● Skills exodus - talent moving out of the sector
Progressive leadership in the digital age
“Digital technology has fundamentally
changed two things: the dynamics of the
markets in which you operate and the
speed needed to remain competitive and
relevant.”
Forrester Research, December 2015
Progressive leadership in the digital age
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Leading your team to the digital horizon
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Progressive leadership in the digital age
“A key challenge identified in the 2015 Index is the
continued lack of engagement with digital amongst many
charities. Over half of all charities do not believe that having
a website would help increase their funding and nearly 70%
state the same about social media. With the level of basic
digital skills falling, in contrast with UK trends, attitudes
are of key concern.”
Lloyds Bank UK Business Digital Index 2015
Progressive leadership in the digital age
UK: Charities marketing spend vs total marketing spend: 2007
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Progressive leadership in the digital age
● For 77% of the overall marketing spend, DM has represented
9% of overall annual growth in voluntary income
● For 2% of the overall marketing spend, Digital has
represented 6.2% of overall annual growth in voluntary
income
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Progressive leadership in the digital age
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● Rise of the Chief Digital Officer in commercial sectors
● No equivalent roles in charity sector (a few CIOs)
● In 2015 alone, 10 CDOs have gone on to become CEO
● Charities Aid Foundation (CAF) Social landscape study:
sector CEOs ranked digital as 16th out of 18 in their
strategic priorities
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● Responsibility for the process has been delegated away
from senior levels
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Progressive leadership in the digital age
Question:
Why is technology and digital so
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management?
Progressive leadership in the digital age
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with the average age being 57
● Tendency to risk aversion - tech investment usually has
a chunky price tag
● Specialist recruitment is a challenge but essential
Progressive leadership in the digital age
Question:
Has anyone got an example of a
successful digital / tech trustee
appointment they can share?
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● Have the right skills and capabilities?
● Ensure that audience needs drive commissioning?
● Have a consensus around organisational priorities?
● Have effective workflow in place?
● Have good internal comms and collaboration?
Progressive leadership in the digital age
● The lines between digital, marcomms and IT are becoming
increasingly blurred - this is largely a good thing
● However, this causes conflict and uncertainty and needs to
be managed carefully
● Conduct a RACI Matrix between digital and IT to define
the relationship and communicate this clearly
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● Open up the pathways to senior management for
digital and technology ‘natives’
● Bring digital planning to the heart of the strategic
process
● Set yourself and your leadership team clear KPIs around
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Progressive leadership in the digital age
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adapted well and how?
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● Acquire enough knowledge to be comfortable with
the strategy, not the implementation - and the semantics!
Progressive leadership in the digital age
● This is the hardest part - if your organisation is over 50
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Why do membership organisations need social media? What channels should you choose? This presentation answers these questions and more. Ben Jackson (Content, Community and social media strategist at Sift Digital) spoke at the Membership Breakfast Club on 14th October 2015. A write up of the presentation can be found on the Sift Digital website: http://www.siftdigital.com/who-we-are/social-media-for-membership-organisations

 
by Edo
digital marketingsocial media strategyweb
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Digital leadership discussion paperDigital leadership discussion paper
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The document discusses the importance of digital leadership for businesses. It provides an overview of digital trends like increasing internet, social media, and mobile phone penetration. Consumers now expect personalized, seamless experiences across online and offline channels. The document then outlines several of globeone's tools to help companies evaluate their digital performance and consumer journeys. It emphasizes the need to define digital objectives and understand a brand's digital ecosystem to develop successful strategies.

digital leadershipdigital growth
Berwick Partners
Progressive leadership in the digital age
Dealing with the perfect storm
● Profound change requires cultural readiness
● Cultural readiness requires engagement, adaptability,
consistent vision, courage and tenacity
● It’s useful to know where you’re starting from
Progressive leadership in the digital age
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Digital Leaders powerpoint
Digital Leaders powerpointDigital Leaders powerpoint
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Digital Leaders are a group of year 5 children selected based on their teamwork, organizational, leadership, communication and behavior skills. They help teachers and students with technology like blogging, apps and software by learning how to use apps themselves before teaching others. Digital Leaders can be found in the library at lunchtime or after school on Thursdays, and they also respond to questions on their blog.

Agenda Digital Leadership Forum 2017
Agenda Digital Leadership Forum 2017Agenda Digital Leadership Forum 2017
Agenda Digital Leadership Forum 2017

The Digital Leadership Forum is a boutique conference for marketing, communications and digital managers from Europe taking place in Vienna, 15th and 16th May 2017.

digital marketingleadershipconference
Progressive leadership in the digital age
An organisation may…
● be left behind and lose competitive edge
● become irrelevant
● fail to attract or retain staff, customers, partners, donors,
volunteers…
● lose public trust, interest and/or reputation
● worst case – suffer a catastrophe
Progressive leadership in the digital age
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The 2012 Kelly Global Workforce Index (KGWI) brings together the findings from almost 170,000 respondents from 30 countries. It shows the results of diverse forces impacting the contemporary workplace, including generational and geographic diversity, the impact of mobile technologies, employee empowerment, and the widespread use of social media. This third installment of the 2012 KGWI examines the issue of leadership in the contemporary workplace from the employee perspective. It explores the way that workers think about the quality, direction, and style of leadership, and the degree to which they share the goals of those who head their organizations. The paper examines the leadership issue across industry sectors, and globally, across the Americas, APAC, and EMEA regions. It also includes a generational perspective, with a focus on the three main workforce generations—Gen Y (age 19–30), Gen X (age 31–48), and Baby Boomers (age 49–66).

managementcall centrepeople
Progressive leadership in the digital age
Where are you starting from?
Progressive leadership in the digital age
Some ideas on measuring how much risk lies within culture. Consider where
typical behaviours in your organisation lie:
How Why
Cost Impact
Poor comms Effective
Analysis paralysis Bias for action
Tactical Strategic
Silos Joined up
Introvert Extrovert
Accountability
is obtuse
Accountability
is clear
Avoid failure Learn from mistakes
Engagement - none Visceral
Progressive leadership in the digital age
● Find a way to clearly articulate “digital transformation”
across the entire organisation
● Identify the particular current cultural strengths and
weaknesses of your organisation, and internal attitudes to
and adoption of digital technology
● Place effective “digital champions” at key points
throughout the organisation and ensure they are clear as to
what’s expected of them, and fully supported from the top
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businessleadershipgeneration z
Nielsen millennial mindset Italy 2016 sample
Nielsen millennial mindset Italy 2016 sampleNielsen millennial mindset Italy 2016 sample
Nielsen millennial mindset Italy 2016 sample

This document discusses the characteristics and preferences of Millennials (ages 18-34) compared to Baby Boomers (ages 55+). Some key findings are that Millennials are more likely than Baby Boomers to utilize shared products and services. Millennials also prefer to work for companies committed to positive social and environmental impact and check packaging labels to ensure this. The document additionally notes that Millennials are more open than Baby Boomers to watching video programming on their schedule through time-shifted viewing and on mobile devices, and are more likely to pay for and subscribe to online video programming only.

nielsen millennials
Culture mra
Culture mraCulture mra
Culture mra

Culture is defined as the total way of life shared by members of a community, including both nonmaterial aspects like language and values as well as material objects. There are two main categories of culture - nonmaterial culture which includes language, values, and shared meanings, and material culture which consists of physical objects produced by a society. Common assumptions about culture are that it is a problem-solving mechanism, it is relative to the culture in which practices exist, and it is a social product that is learned and modified over time through carriers like language, values, and norms.

● Ensure your digital and IT teams are aligned and
interlaced – with board level representation
● Require this team to continuously research, articulate and
deliver the “art of the possible”
● Ensure that any technology-based change project has
effective senior sponsorship and excellent
communication at every stage
Progressive leadership in the digital age
Progressive leadership in the digital age
● Applicable to everybody
● Cultural & universal
● A reflection of the world as is
● Collaborative, silo-averse
● Incremental and constant
● Audience-led
● Innovative
● Long term
Progressive leadership in the digital age
● A silver bullet
● Just about technology
● Just about Fundraising & MarComms
● Optional
● Temporary
● Simple
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Creating the world of Gen Y Creating the world of Gen Y
Creating the world of Gen Y

A talk delivered to Youth to Business, part of AIESEC's International Congress and 65th year celebrations. What are the challenges and opportunities for Gen Y in creating a better world? How does technological innovation, changing education paradigms and new forms of leadership provide a platform for positive change?

technologyleadershipinnovation
How to be a Leader
How to be a LeaderHow to be a Leader
How to be a Leader

These are tips for being a great leader. Do you wonder how to rally your team? Are there times when you feel like you could be doing some basic management things in a more effective way? Do you want to be a better manager? This is the presentation for you!

haikudeckmanagementleadership
► Email, Lead Gen and Data 30 Key Insights From FIRST
► Email, Lead Gen and Data   30 Key Insights From FIRST► Email, Lead Gen and Data   30 Key Insights From FIRST
► Email, Lead Gen and Data 30 Key Insights From FIRST

This document provides 30 key insights about email marketing, lead generation, and data. Some of the main points include: email is still a primary driver of revenue for many companies; over 50% of emails are now opened on mobile devices; and collecting and utilizing customer data effectively is important for targeting, personalization, and measuring marketing efforts. Maintaining high email delivery and open rates, testing templates across devices, and focusing on repeat customers are emphasized.

emaildataemail marketing
Progressive leadership in the digital age
● Successful change is easier when people want it, and are
excited by the possibilities
● People choose to engage – you can’t make them – but
you can create an environment that will encourage them to
choose
● For many organisations change will be a complex, slow
process measured in years, needing focus, discipline and
stamina!
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Progressive leadership in the digital age

  • 2. The components of a perfect storm ● Huge market disruption caused by technology ● Customer / supporter behaviours have changed radically ● Reputational integrity of the sector is under threat ● Channel shift in retail - massive challenge for charity shops ● Skills exodus - talent moving out of the sector Progressive leadership in the digital age
  • 3. “Digital technology has fundamentally changed two things: the dynamics of the markets in which you operate and the speed needed to remain competitive and relevant.” Forrester Research, December 2015 Progressive leadership in the digital age
  • 6. “A key challenge identified in the 2015 Index is the continued lack of engagement with digital amongst many charities. Over half of all charities do not believe that having a website would help increase their funding and nearly 70% state the same about social media. With the level of basic digital skills falling, in contrast with UK trends, attitudes are of key concern.” Lloyds Bank UK Business Digital Index 2015 Progressive leadership in the digital age
  • 7. UK: Charities marketing spend vs total marketing spend: 2007 Progressive leadership in the digital age
  • 8. UK: Charities marketing spend vs total marketing spend: 2009 Progressive leadership in the digital age
  • 9. UK: Charities marketing spend vs total marketing spend: 2012 Progressive leadership in the digital age
  • 10. ● For 77% of the overall marketing spend, DM has represented 9% of overall annual growth in voluntary income ● For 2% of the overall marketing spend, Digital has represented 6.2% of overall annual growth in voluntary income Source: Institute of Fundraising 2013 Fundratios Report Progressive leadership in the digital age
  • 12. ● Rise of the Chief Digital Officer in commercial sectors ● No equivalent roles in charity sector (a few CIOs) ● In 2015 alone, 10 CDOs have gone on to become CEO ● Charities Aid Foundation (CAF) Social landscape study: sector CEOs ranked digital as 16th out of 18 in their strategic priorities Progressive leadership in the digital age
  • 13. ● Sector leadership isn’t currently demonstrating vision or bravery in digital transformation ● Responsibility for the process has been delegated away from senior levels ● Digital leaders and champions within the sector are often focused on delivery not strategy ● Trustees are failing to support proactive change source: The New Reality, 2015 - newreality.info Progressive leadership in the digital age
  • 14. Question: Why is technology and digital so under-represented within senior management? Progressive leadership in the digital age
  • 15. ● Very patchy tech / digital representation at board level ● Only 2.1% of all charity trustees are under the age of 30, with the average age being 57 ● Tendency to risk aversion - tech investment usually has a chunky price tag ● Specialist recruitment is a challenge but essential Progressive leadership in the digital age
  • 16. Question: Has anyone got an example of a successful digital / tech trustee appointment they can share? Progressive leadership in the digital age
  • 18. Does your organisation: ● Have the right skills and capabilities? ● Ensure that audience needs drive commissioning? ● Have a consensus around organisational priorities? ● Have effective workflow in place? ● Have good internal comms and collaboration? Progressive leadership in the digital age
  • 19. ● The lines between digital, marcomms and IT are becoming increasingly blurred - this is largely a good thing ● However, this causes conflict and uncertainty and needs to be managed carefully ● Conduct a RACI Matrix between digital and IT to define the relationship and communicate this clearly Progressive leadership in the digital age
  • 25. ● Take full ownership of the digital agenda ● Open up the pathways to senior management for digital and technology ‘natives’ ● Bring digital planning to the heart of the strategic process ● Set yourself and your leadership team clear KPIs around digital transformation Progressive leadership in the digital age
  • 26. ● Seek guidance and mentoring from your peers in retail, publishing and financial services - who has adapted well and how? ● Bring in industry expertise at board level - actively address the skills imbalance ● Acquire enough knowledge to be comfortable with the strategy, not the implementation - and the semantics! Progressive leadership in the digital age
  • 27. ● This is the hardest part - if your organisation is over 50 years old, the cultural behaviours will be hard to change ● Be brave - it is no longer acceptable for people to be fearful of or obstructive to technological innovation ● Lead by example: develop pilot innovation programs that meet specific needs and demonstrate how you can evolve Progressive leadership in the digital age
  • 30. Progressive leadership in the digital age Dealing with the perfect storm ● Profound change requires cultural readiness ● Cultural readiness requires engagement, adaptability, consistent vision, courage and tenacity ● It’s useful to know where you’re starting from
  • 34. An organisation may… ● be left behind and lose competitive edge ● become irrelevant ● fail to attract or retain staff, customers, partners, donors, volunteers… ● lose public trust, interest and/or reputation ● worst case – suffer a catastrophe Progressive leadership in the digital age
  • 35. Progressive leadership in the digital age
  • 38. Where are you starting from? Progressive leadership in the digital age Some ideas on measuring how much risk lies within culture. Consider where typical behaviours in your organisation lie: How Why Cost Impact Poor comms Effective Analysis paralysis Bias for action Tactical Strategic Silos Joined up Introvert Extrovert Accountability is obtuse Accountability is clear Avoid failure Learn from mistakes Engagement - none Visceral
  • 40. ● Find a way to clearly articulate “digital transformation” across the entire organisation ● Identify the particular current cultural strengths and weaknesses of your organisation, and internal attitudes to and adoption of digital technology ● Place effective “digital champions” at key points throughout the organisation and ensure they are clear as to what’s expected of them, and fully supported from the top Progressive leadership in the digital age
  • 41. ● Ensure your digital and IT teams are aligned and interlaced – with board level representation ● Require this team to continuously research, articulate and deliver the “art of the possible” ● Ensure that any technology-based change project has effective senior sponsorship and excellent communication at every stage Progressive leadership in the digital age
  • 43. ● Applicable to everybody ● Cultural & universal ● A reflection of the world as is ● Collaborative, silo-averse ● Incremental and constant ● Audience-led ● Innovative ● Long term Progressive leadership in the digital age
  • 44. ● A silver bullet ● Just about technology ● Just about Fundraising & MarComms ● Optional ● Temporary ● Simple Progressive leadership in the digital age
  • 46. ● Successful change is easier when people want it, and are excited by the possibilities ● People choose to engage – you can’t make them – but you can create an environment that will encourage them to choose ● For many organisations change will be a complex, slow process measured in years, needing focus, discipline and stamina! Progressive leadership in the digital age