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SlideShare a Scribd company logo
GOAL SUMMIT 2015
Mind the Gap: Avoid the disconnect
between strategy and execution
Rich Clayton
Oracle Corporation
April 16, 2016
The Next World Series
Champions Will Be….
  
On your smart phone, go to pollev.com
BetterWorks Goal Summit 2015: Avoid the Disconnect Between Strategy and Execution with Rich Clayton
5
Digital Disruption Driving Greater Competition and Innovation
5
6
Company Lifespans Are Decreasing
6
7
Disruption Challenging Static Strategies
“The senior management
team needs to have
regular, probably monthly,
meetings that focus only
on strategy.”
7
8
Connecting Strategy with Planning & Execution
40%
13% of organizations claim they are very
successful in executing their strategy
link strategy with annual budgets
8
What are the top
obstacles for
connecting strategy
and execution in your
company?
BetterWorks Goal Summit 2015: Avoid the Disconnect Between Strategy and Execution with Rich Clayton
Five Myths in Connecting Strategy with Execution
1 Execution Equals Alignment
2 Execution Means Sticking to the Plan
3 Communication Equals Understanding
4 A Performance Culture Drives Execution
5 Execution Should Be Driven from the Top
11
12
Five Strategies for Success
1. Broaden strategic objectives beyond financial outcomes
12
13
Five Strategies for Success
1. Broaden strategic objectives beyond financial outcomes
2. Scrap spreadsheets for planning processes
13
14
Five Strategies for Success
1. Broaden strategic objectives beyond financial outcomes
2. Scrap spreadsheets for planning processes
3. Invest in Goal Management Platform as connective tissue
14
15
Five Strategies for Success
1. Broaden strategic objectives beyond financial outcomes
2. Scrap spreadsheets for planning processes
3. Invest in Goal Management Platform as connective tissue
4. Condense, crystalize and communicate KPI’s broadly
15
16
Five Strategies for Success
1. Broaden strategic objectives beyond financial outcomes
2. Scrap spreadsheets for planning processes
3. Invest in Goal Management Platform as connective tissue
4. Condense, crystalize and communicate KPI’s broadly
5. Develop dynamic enterprise guidance system
16
17
Broaden Strategic Objectives Beyond Financial Outcomes
Vision
Lagging indicators
measuring tangible
outcomes
FINANCIAL
Create value for
customers & stakeholders
PROCESS
Defines the source
of value
CUSTOMER
Align resources to drive
improvement in processes
LEARNING & GROWTH
1
17
18
Strategy Maps Illustrate Connectedness of Goals and Networks
18
19
Lessons from Frontline in Public Sector
19
20
Planning Provides the Bridge to Link Strategy with Execution…
Strategy Operations
The planning process
is at the core of linking
strategy to operations
60% of organizations
do not link
operational plans to
strategy
20
21
Limited Visibility into Revenue Forecast
Revenue forecast accuracy for the current quarter is +/- 5% by:
5%
26%
16%
39%
14%
1-4 Weeks
5-8 Weeks
9-10 Weeks
11-12 Weeks
Week 13
Source: Loras College, Center for Business Analytics
46% of
companies don’t
have visibility
into revenue until
week 11 of the
quarter
22
2
• Centralize financial assumptions
• Gather wisdom beyond finance
• Leverage cloud services
• Develop dynamic scenarios
• Focus on forecast accuracy
Scrap Spreadsheets for Planning Processes
spreadsheets contain
mathematical errors88%
22
23
Don’t Do This with Goals
23
Ideally, how often
would you set or
calibrate goals?
BetterWorks Goal Summit 2015: Avoid the Disconnect Between Strategy and Execution with Rich Clayton
26
3 Invest in Goal Management System
Connected Supported Progress-based Adaptable Aspirational
Vertical / horizontal
alignment and
clarity
Working
transparently with
social
reinforcement and
recognition
Frequent,
measurable
feedback and
frequent wins
Flexibility to
respond to
changing goals
and business needs
Greater
achievement and
encourage
excellence
26
27
All Metrics Aren’t Created Equal
Attributes
Type
Rate of Change
Quantity
Ownership
Comparative
Operational
Metrics
Activity/Outcome
Rapidly
Scores
Single LOB
Prior Year
Financial
Metrics
Outcome
Rarely
Dozens
CFO
Prior Year
KPI’s
Outcome
Rarely
<10
Cross LOB
Target
27
28
Total Transparency of KPI’s4
28
29
Studies have shown that specific and
ambitious goals lead to a higher level of
performance than easy or general goals.
As long as the individual accepts the goal,
has the ability to attain it, and does not
have conflicting goals, there is a positive
linear relationship between goal difficulty
and task performance.”
“
Edwin Locke and Gary Latham
30
ENTERPRISE PERFORMANCE MANAGEMENT
• Strategy Map & Long Range Planning
• Financial Budgeting & Planning
• Profitability Modeling
BUSINESS INTELLIGENCE
• Dashboards & Self-Service Analysis
• Predictive Analysis
• Data Discovery & Visualization
GOAL MANAGEMENT
• Organizational Alignment
• Transparency of Work
• Engaged Team Members
Develop a Dynamic Enterprise Guidance System5
KPI’s
PROGRESS
OBJECTIVES
PLAN
CONNECTMEASURE
30
Vision without
EXECUTION is
hallucination
Questions?

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BetterWorks Goal Summit 2015: Avoid the Disconnect Between Strategy and Execution with Rich Clayton

  • 1. GOAL SUMMIT 2015 Mind the Gap: Avoid the disconnect between strategy and execution Rich Clayton Oracle Corporation April 16, 2016
  • 2. The Next World Series Champions Will Be….
  • 3.    On your smart phone, go to pollev.com
  • 5. 5 Digital Disruption Driving Greater Competition and Innovation 5
  • 6. 6 Company Lifespans Are Decreasing 6
  • 7. 7 Disruption Challenging Static Strategies “The senior management team needs to have regular, probably monthly, meetings that focus only on strategy.” 7
  • 8. 8 Connecting Strategy with Planning & Execution 40% 13% of organizations claim they are very successful in executing their strategy link strategy with annual budgets 8
  • 9. What are the top obstacles for connecting strategy and execution in your company?
  • 11. Five Myths in Connecting Strategy with Execution 1 Execution Equals Alignment 2 Execution Means Sticking to the Plan 3 Communication Equals Understanding 4 A Performance Culture Drives Execution 5 Execution Should Be Driven from the Top 11
  • 12. 12 Five Strategies for Success 1. Broaden strategic objectives beyond financial outcomes 12
  • 13. 13 Five Strategies for Success 1. Broaden strategic objectives beyond financial outcomes 2. Scrap spreadsheets for planning processes 13
  • 14. 14 Five Strategies for Success 1. Broaden strategic objectives beyond financial outcomes 2. Scrap spreadsheets for planning processes 3. Invest in Goal Management Platform as connective tissue 14
  • 15. 15 Five Strategies for Success 1. Broaden strategic objectives beyond financial outcomes 2. Scrap spreadsheets for planning processes 3. Invest in Goal Management Platform as connective tissue 4. Condense, crystalize and communicate KPI’s broadly 15
  • 16. 16 Five Strategies for Success 1. Broaden strategic objectives beyond financial outcomes 2. Scrap spreadsheets for planning processes 3. Invest in Goal Management Platform as connective tissue 4. Condense, crystalize and communicate KPI’s broadly 5. Develop dynamic enterprise guidance system 16
  • 17. 17 Broaden Strategic Objectives Beyond Financial Outcomes Vision Lagging indicators measuring tangible outcomes FINANCIAL Create value for customers & stakeholders PROCESS Defines the source of value CUSTOMER Align resources to drive improvement in processes LEARNING & GROWTH 1 17
  • 18. 18 Strategy Maps Illustrate Connectedness of Goals and Networks 18
  • 19. 19 Lessons from Frontline in Public Sector 19
  • 20. 20 Planning Provides the Bridge to Link Strategy with Execution… Strategy Operations The planning process is at the core of linking strategy to operations 60% of organizations do not link operational plans to strategy 20
  • 21. 21 Limited Visibility into Revenue Forecast Revenue forecast accuracy for the current quarter is +/- 5% by: 5% 26% 16% 39% 14% 1-4 Weeks 5-8 Weeks 9-10 Weeks 11-12 Weeks Week 13 Source: Loras College, Center for Business Analytics 46% of companies don’t have visibility into revenue until week 11 of the quarter
  • 22. 22 2 • Centralize financial assumptions • Gather wisdom beyond finance • Leverage cloud services • Develop dynamic scenarios • Focus on forecast accuracy Scrap Spreadsheets for Planning Processes spreadsheets contain mathematical errors88% 22
  • 23. 23 Don’t Do This with Goals 23
  • 24. Ideally, how often would you set or calibrate goals?
  • 26. 26 3 Invest in Goal Management System Connected Supported Progress-based Adaptable Aspirational Vertical / horizontal alignment and clarity Working transparently with social reinforcement and recognition Frequent, measurable feedback and frequent wins Flexibility to respond to changing goals and business needs Greater achievement and encourage excellence 26
  • 27. 27 All Metrics Aren’t Created Equal Attributes Type Rate of Change Quantity Ownership Comparative Operational Metrics Activity/Outcome Rapidly Scores Single LOB Prior Year Financial Metrics Outcome Rarely Dozens CFO Prior Year KPI’s Outcome Rarely <10 Cross LOB Target 27
  • 29. 29 Studies have shown that specific and ambitious goals lead to a higher level of performance than easy or general goals. As long as the individual accepts the goal, has the ability to attain it, and does not have conflicting goals, there is a positive linear relationship between goal difficulty and task performance.” “ Edwin Locke and Gary Latham
  • 30. 30 ENTERPRISE PERFORMANCE MANAGEMENT • Strategy Map & Long Range Planning • Financial Budgeting & Planning • Profitability Modeling BUSINESS INTELLIGENCE • Dashboards & Self-Service Analysis • Predictive Analysis • Data Discovery & Visualization GOAL MANAGEMENT • Organizational Alignment • Transparency of Work • Engaged Team Members Develop a Dynamic Enterprise Guidance System5 KPI’s PROGRESS OBJECTIVES PLAN CONNECTMEASURE 30

Editor's Notes

  1. Poll Title: The Next World Series Champions Will Be... http://www.polleverywhere.com/multiple_choice_polls/W1YqVmi4rtgyp1N
  2. Journal of Corporate Accounting and Finance – March/April 2014 – BRAG Research Palladium Research
  3. Poll Title: What are the top obstacles for connecting strategy and execution in your company? http://www.polleverywhere.com/multiple_choice_polls/rJ0vxUXVYWGxzwY
  4. #1 – Execution Equals Alignment 9% say that can rely on colleagues in other functions all of the time. #2 – Execution Means Sticking to the Plan 11% believe the strategic priorities have adequate resources #3 – Communication Equals Understanding 55% of middle management can name one of the company’s top five priorities #4 – A Performance Culture Drives Execution <33% of managers encourage new colleagues to stretch for ambitious goals #5 – Execution Should Be Driven from the Top Frequent executive intervention diminishes middle-management ownership
  5. Poll Title: Ideally, how often would you set or calibrate your goals? http://www.polleverywhere.com/multiple_choice_polls/Qa8LMw5JRSfvLO2