The Best Time To Be in MRX
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An overview of how several critical industries are changing and how market research is critical to their future success
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This document discusses trends in the Australian petrol and convenience retailing market and opportunities for retailers to adapt. Rising vehicle efficiency and alternative fuel sources are causing fuel sales to decline. To offset this, retailers have diversified their offerings but many supplemental categories are also declining. International examples show retailers expanding offerings to non-fuel categories like food, services and amenities to cater to time-poor consumers. The document outlines various strategies retailers could adopt to modernize their offerings and appeal to changing consumer preferences and needs.
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- Affluent Hispanics spend more on entertainment activities like movies, shopping, and cable/satellite TV compared to other groups.
- They are more likely to watch a variety of TV channels and follow/attend various sports.
- Affluent Hispanics also own and plan to purchase more high-end brands compared to affluent non-Hispanics.
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It’s that time of the year again… time for parents to take their children shopping so they can fill up their closets and backpacks with all new back-to-school clothing and supplies. After Christmas shopping, it’s the biggest shopping time of the year.
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Will I benefit from cross-border eCommerce?
Would my products actually sell across borders?
How to overcome logistic challenges in cross-border eCommerce?
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- Fast moving consumer goods (FMCG) will gain importance online as time-poor consumers seek convenience.
- Retail e-commerce is underutilized and poised for rapid changes as connectivity and mobile usage increases globally.
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This document summarizes the results of a national survey of 502 Hispanic adults in the United States regarding back-to-school shopping plans. Two-thirds of respondents were ages 18-34, and about one-third spoke mostly Spanish. Mass merchants and supercenters were the most popular planned shopping locations, attracting 95% of shoppers. English-dominant Hispanics were more likely than others to shop at these stores. While school supplies were the primary draw, most shoppers also planned to buy clothes and visit other stores. Online shopping was more popular among Spanish-dominant respondents. Over half of online shoppers intended to spend more than the previous year.
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ThinkNow Research Hispanic Healthcare Coverage
A recent survey conducted through the ThinkNow Research monthly Omnibus shows that a significantly higher number of respondents report having healthcare coverage in May 2014 as compared to November 2013. This increase was seen among both Hispanic and non-Hispanic respondents surveyed.
ThinkNow & Sensis: The Hispanic Millennial Project
U.S. Hispanics, on average, live longer than non-Hispanic whites. How can this be? Non-Hispanics whites have higher income and education levels which tend to correlate with longer life expectancy. This is known as the Hispanic Health Paradox.
Affluent hispanic-consumers
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The Hispanic Millennial Project - Wave 2: Hispanics and Healthcare
The Hispanic Millennial Project is a joint research
study developed by cross-cultural advertising
agency Sensis and market research firm ThinkNow
Research.
Hispanic Millennial Attitudes Towards Health & Wellbeing
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
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The document discusses a survey of affluent Hispanic consumers earning over $100k annually and compares them to affluent non-Hispanics and lower-income Hispanics. Key findings include:
- Affluent Hispanics spend more on entertainment activities like movies, shopping, and cable/satellite TV compared to other groups.
- They are more likely to watch a variety of TV channels and follow/attend various sports.
- Affluent Hispanics also own and plan to purchase more high-end brands compared to affluent non-Hispanics.
ThinkNow Research - Understanding Hispanics' Back-to-School Shopping Behavior
It’s that time of the year again… time for parents to take their children shopping so they can fill up their closets and backpacks with all new back-to-school clothing and supplies. After Christmas shopping, it’s the biggest shopping time of the year.
Interestingly, even though they plan on spending about the same amount of money as each other, Hispanic and non-Hispanics go about back-to-school shopping much differently… with the two biggest differences being WHERE the two consumers groups do their shopping and HOW OFTEN they shop.
Download the study to see the details from a recent nationwide Omnibus study we conducted…
ThinkNow Research - Mobile Trends Study 2014
The question isn’t whether or not Hispanic consumers adapt to mobile technology faster than their non-Hispanic counterparts. We know they do. The same goes for the frequency of mobile phone use. The questions are… To what degree? and For what purposes? Find out in this insightful new study by ThinkNow Research
Hispanic Summer Travel
The first study in conjunction with NTA, as we delve into Hispanic travel and the unique opportunities this demographic presents for travel professionals.
ThinkNow Research - Hispanic Millennials and Financial Services
This is our 3rd wave of the Hispanic Millennial project, which helps you understand how they feel about banks, wealth, investments, and other products and services in the financial industry.
ThinkNow Research - Hispanic Millennial Project... They're not what you think!
ThinkNow Research is proud to be the co-sponsor (along with Sensis) of a new ground-breaking initiative – the Hispanic Millennial Project – that delves into the lifestyle, beliefs and behaviors of 18-34 year old U.S. Hispanic consumers. This unique initiative is divided into five distinct phases over the next 12 months, with this blog post exploring the findings in Phase 1. Download this study to learn more.
Hispanic Millennial Project Wave 5: Media, Entertainment & Technology Preview
This document summarizes research from multiple waves of a study on Hispanic Millennials conducted between 2015-2019. Key findings include:
- Hispanic Millennials are a large and growing demographic segment, making up 27% of the total Hispanic population in the US.
- Research covered topics like healthcare, finances, food/beverage consumption, technology/media usage, and cultural influences.
- Across areas, Hispanic Millennials showed similarities to other Millennials but also differences reflecting their Hispanic heritage.
Bilingual Advertising - The Next Thing or Next Mistake?
I recently attended a conference and listened in on a session addressing language use in advertising. The question of which language to use in advertising comes up frequently in Hispanic strategic planning since budgets don’t always allow for dual language campaigns. The presenter in this particular session said that language was secondary to the cultural touch points in the advertising. The next session at the conference presented research on how respondent’s brains react to advertising depending on language used and found that language did indeed matter. Who was right? Could bilingual advertising be a viable solution?
Hispanic Millennial Project - Opinions on Food & Beverages
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
Thinknow Back-to-School Shopping Behavior 2015 Report
Know more about Hispanics’ Back to School Shopping Behavior – share of Households engaging, how much they spend & the likely channels of purchases
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Is your company currently undergoing major changes that will affect you or the staff in your organization? These changes are probably in response to the evolving needs of customers. They are made possible because of the change in economy, telecommunications and digital technology. And you can expect that they will result in significant reorganisation, improvements and profitability--all will result in success that all employees will share in future but navigating the change curve for you and others will be challenging. This presentation will provide tools and resources to help you cope with the change.
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ThinkNow Research - Affluent Hispanics... They've Got Money and They Spend It!
ThinkNow Research - Affluent Hispanics... They've Got Money and They Spend It!
ThinkNow Research - Understanding Hispanics' Back-to-School Shopping Behavior
ThinkNow Research - Understanding Hispanics' Back-to-School Shopping Behavior
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Hispanic Millennial Project Wave 5: Media, Entertainment & Technology Preview
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Bilingual Advertising - The Next Thing or Next Mistake?
Bilingual Advertising - The Next Thing or Next Mistake?
Hispanic Millennial Project - Opinions on Food & Beverages
Hispanic Millennial Project - Opinions on Food & Beverages
Thinknow Back-to-School Shopping Behavior 2015 Report
Thinknow Back-to-School Shopping Behavior 2015 Report
Workplace Change and Transition by Catherine Adenle
Workplace Change and Transition by Catherine Adenle
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ThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow Holiday Shopping Report -- 2023
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
ThinkNow Inclusive Beauty Report --- 2023
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + Entertainment
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + Wellness
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + Banking
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + Values
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
Pride Month Report 2023
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
Sustainability Report 2023
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black Americans
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
The Digital Media Buyers Guide
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
Gun Control Report 2022
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
ThinkNow World Cup Report 2022
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
ThinkNow Culture Report 2022
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
Healthcare Marketing Report: Engaging Hispanic Communities
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent Report
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
ThinkNow Pulse™ Report 2022
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
ThinkNow Smart Fitness: The Rise of Connected Fitness and Community
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.
Room To Grow
Twenty-five percent of respondents report owning connected fitness equipment. Ownership is highest among Non-Hispanic Whites and African Americans. Within the Total Market, ownership is highest among Millennials and increases drastically with income, and men are twice as likely as women to own smart exercise equipment.
It’s important to reiterate that only one out of four respondents report owning connected fitness equipment, and 20% of those who do not currently own it are at least somewhat interested in purchasing it. This data suggests a tremendous opportunity for brands innovating in or entering the connected fitness space.
Most Popular Connected Fitness Equipment
However, differences emerge when we take a closer look at the types of connected fitness equipment consumers own. Exercise bikes and treadmills, artifacts of the 1970s and 80s fitness movement, have maintained their appeal over the years, getting “smarter” with each passing year. Traditional resistance weight machines, reminiscent of the bodybuilding craze, appear to be losing some ground to, more minimalistic forms of strength training, like resistance bands.
Of the most popular brands of connected fitness equipment available, Peloton, Mirror, and NordicTrack are favored by respondents, while CLMBR, Tonal, and SoulCycle, rank in the bottom few. However, competition within this space is heated, with only a slim margin separating one brand from the next, especially as lines start to blur on product offerings.
Mirror, for example, offers a variety of workouts, from cardio and strength training to Pilates and Tai Chi. Accessories include fitness bands and yoga blocks but no weights. They likely pride themselves on their minimal impact on home life. Tempo and Tonal, however, both positioning themselves as “smart gyms,” offers accessories like weights and smart handles to maximize workouts. NordicTrack has a suite of products, including exercise bikes and an interactive “mirror” similar to Tempo, with a vault of weights and accessories inside. And while Peloton is probably more known for its bikes, the company also offers boot camp style workouts, yoga, barre, among others, with no equipment required.
The most significant threat to the success and continued adoption of connected fitness equipment is forward-thinking gyms innovating to stay competitive.
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The Best Time To Be in MRX
- 1. The Best Time To Be in #MRX
- 2. Almost every business vertical is experiencing tremendous change
- 3. Market Researchers are the business tour guides of the future
- 4. What does the future hold for businesses?
- 5. Consumer Packaged Goods (CPG)
- 6. Health consciousness and sourcing awareness is rising
- 7. Complex carbohydrates, the staple of many CPG products are coming under fire
- 8. Organic, local, sustainable, gluten-free becoming increasingly important to consumers
- 9. Leaving the door open for smaller competitors
- 10. Cable Providers
- 11. Cord cutting becoming more of a reality, less of a buzzword
- 12. Consumers want choice, instantaneous content, and complete control over viewing experience
- 13. Traditional cable providers will have to adapt to new content ecosystem
- 15. Cornerstone financial products losing importance among majority of millennials
- 16. Millennials not purchasing homes at rate of parent’s generation
- 17. Vehicle ownership not a priority for majority of millennials
- 18. Mobile interactions trump in-person for millennials
- 19. Present financial infrastructure not set up to compete with digital financial age and changing views on wealth
- 20. Automotive
- 21. Rising gas prices, stagnant wages, and growing environmental awareness make auto ownership less desirable
- 22. Ownership becoming overrated among majority of millennials
- 23. A staple of the American dream is being reimagined
- 24. New auto companies beginning to threaten incumbents
- 25. The American auto industry is racing to keep up
- 26. Retail
- 27. Online shopping is threatening traditional retail models
- 28. Brick and mortar finding its way
- 29. Showrooming no longer a trend but a reality
- 30. In-person shopping is finding its way
- 31. Demographics
- 32. 21% of all millennials are Hispanic
- 33. Gen Z is the most ethnically diverse generation in history, representing the last generation to be majority non-Hispanic white (52.9%)
- 34. Companies will have to adjust to new diverse cultural landscape
- 35. How many ways to guide the way?
- 40. Mario X. Carrasco Managing Partner ThinkNow Research [email protected]