The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
4. 100% 60+
Happy Clients
CHUYEN/THE STORY COMMUNICATION is a highly
motivated agency, providing marketing communications
solutions to over 40 leading international and local brands in
Vietnam and beyond. Our agency is founded by a group of
expert who always bring in m any different types of
motivation and creativity.
Award Experience
About Us
w
w
w
.
t
h
e
s
t
o
r
y
c
o
m
.
v
n
5. W E
About Us
provide consulting services and brand communication strategies with
the goal of helping businesses grow best within their media budgets.
Communication Strategies Build Ideas Build Systems
6. W E
About Us
build ideas and strategies based on data report and current business
situation, there by combining with system development and
consulting on multi-platform implementation to achieve set objectives.
Communication Strategies Build Ideas Build Systems
7. W E
About Us
always prioritize building systems and deploying business based on
technology and using social network in media campaigns in this 4.0 age.
Communication Strategies Build Ideas Build Systems
8. W E O F F E R A L L S E R VICE S
FR OM ATL TO B T L A N D IMC CAMPAIGN
9. W E P R O V I D E B E S T B U S I N E S S P R O C E D U R E
Our Services
W e are focus on providing an outstanding service of business consultancy,
creative advertising, communication & building systems.
Simple & Quick Solution To Growth Your Business
B R A N D IDENTITY
/BUSINESS
CONSULTANT
DIGITAL
MARKETING
CREATIVE
ADVERTISING
PR/EVENT ACTIVATION PRODUCTION
12. Digitalization Solution
H R Digital Transformation
T RANFORMAT IO N O F DIGITAL E C O S Y S T E M
About Us
Digitalization Solution
Private Healthcare
Digitalization Solution
EMS Education
Smart E-Office Solution
Smart Office
Wifi CRM Solution
Smart Wifi in Sales Channel
Odoo Software Solution
Enterprise Management
14. Min Max
W e b A pp Development
Full-stack web development solutions:
P H P and Nodejs
Min Max
Software
Development
Service
About Us
www.uvo.official.com
Mobile A pp Development
Full-featured mobile application:
Android and iOS devices
16. About Us
ACCOUNT PLANNING CREATIVE
MEDIA
SOFT
Head of Account
Account Manager
Account Supervisor
Account Execution
Head of Planning
Digital Planner Content Design
Content
Manager
Art Director
Content
Executive
2D Designer
P R Content
Optimized Manager
Optimized Executive
Development Manager
Development Executive
3D Designer
Production
Executive Director
Production Manager
Producer
Event/Activation
Event Manager
Event Executive
PR
P R Manager
P R Executive
Media Booking
Head of Creative
Our Team
17. Key Member
Over 10 years in marketing and brand communications,
on both client & agency side in Vietnam, from B2B
marketing to B2C marketing.
Phat has strong experience in communication strategic
planning, from conceptualization to execution, he has
been successfully working on ma ny brands.
Experience: Thaco, Lazada, Dunkin’Donuts, Close Up,
Ballentine, Sunquick, SCJ, Miss SaiGon, ILA, Vitabiotics,
V P Bank, Viet Capital B a nk …
Phat Do (Scott)
Founder of The Story
Communication
Head of Account
18. Key Member
• 15+ years of experience in Marketing &
Communications industry
• Head of Marketing at Timezone Vietnam
• Digital Marketing Manager at Pharmacity
• Communications Manager at Phuong Nga Toys
• Deputy Marketing Manager at TiniWorld
• Social Content Manager at McDonald’s
• Account Manager at TBWA / Chou Senko / Leo
Burnett
• Bachelor of Commerce from RMIT University.
Long Quang Trinh ( Judlo)
Head of Planning
Creative Director
28. Background
01
Microsite
02
Facebook Content
03
Shooting
04
Overview
National Commercial Joint Stock B a nk - N C B with
more than 25 years of fighting in the financial and
monetary market of Vietnam. Since the beginning
of 2013, N C B has been restructuring the system
with the orientation of striving to become one of
the most effective retail commercial banks.
C a m p a i g n Report
P R (3rd Party)
05
29. C H A LLE N G E
During more than 25 years of operation, NCB's
awareness to Vietnamese people is still low, especially
a m o n g young people. Most of NCB's customers are
middle-aged people who have trusted NCB's services
since previous years. In addition, so far, N C B has not
had ma ny aggressive communication activities on
digital - a social media channel that attracts most of
the young people and consumers today.
Background
30. SOLUTION
After researching the market and focusing on "National Bank", TSC
followed the concept of "National" with a series of related activities to
promote the phrase "National" in general and the level of popularity.
brand identity of National B ank in particular.
• Microsite Creation: “101 Ways to Spend Money. W ho are you
really?" The nam e of the microsite was inspired from a rap song in
the Rap Việt
• Booking KOL, micro influencer, group seeding to create attention
for the g a m e in Microsite, increase the awareness of N C B on
Facebook with different format and attract everyone's curiosity.
• Create A W O Content with novel topics with more vivid visuals
than boring product/service introductions.
• Shooting: take a set of photos of N C B employees & customers
using services at the bank to m ak e standard visualize for NCB's
communication in the c o m ing years.
Background
31. NCB
Microsite
MINIGAME MICROSITE
■ With total prize value up to 100.000.000 VNĐ, the microsite attracted
more than 2000 users to join and share on social media.
■ Created an evolutionary step to hit B U Z Z on fanpage
32. NCB
Microsite
MINIGAME MICROSITE
■ Total rewards: 360 prizes have been given
■ A new means to generate fanpage B U Z Z
■ Create interesting and refreshing activity for
customers to engage more with N CB
■ Collect potential customer data (name, phone
number, email) for telesales resources
■ Enhance N C B brand recognition on digital platform
33. NCB
Microsite
MINIGAME MICROSITE IDEA
■ 101 Kiểu Tiêu Tiền - Thật Sự B ạ n Là Ai?
■ Instruction: The g a m e starts by users logging in and picking
character, N C B card to receive 2000 gold coins. Player then
answers 12 questions related to personal spending with
every hour passed.
■ Based on expenditure decisions, the g a m e will reveal your
“shocking” money using characteristic.
■ Lastly, have a turn with the lucky wheel at the end of the
g a m e for an opportunity to win a prize, with the total value
scale up to 100 million VND!
34. NCB
Microsite
F L O W MINIGAME MICROSITE
■ Users took 2 minutes on average to complete all steps.
■ Easy method, quick and smooth flow is favorable to most users.
■ Well invested, sharp and playful visual.
■ Engaging, engrossing content with collective words used.
37. NCB
P R - K O L P R
Book K OL s Lan H uo ng for minigame microsite PR
38. NCB
P R – Influencer/ Group Seeding
Hot teen Tran Thuy Hoan Hot m o m P h a m T h u o n g Thuong Thánh Riviu – Riviu.vn
39. Background
01
Microsite - Contest
02
Overview
S C B bank organized a contest for 2,400 employees to
participate and 228,000 new customers to
participate. With the goal of accelerating attraction
for internal operations, it is possible to attach a
number of growth leaders (new customers) to
employees of ma ny S C B departments.
C a m p a i g n Report
41. SCB
Report
Time Target Lead Total number of spins
1/8 – 30/11
Employees 23,198
1,836,790
New Customers 118,215
TOTAL 141,413
Total Lead
42. Background
01
C o m m unity Building
02
Overview
Ajinomoto Co., Inc. (味の素株式会社,Ajinomoto
kabushiki gaisha) is a Japanese multinational food
and biotechnology corporation which produces
seasonings, interlayer insulating materials for
semiconductor packages for use in personal
computers, cooking oils, frozen foods, beverages,
sweeteners, amino acids, and pharmaceuticals. Aji-
No-Moto (味の素, "essence of taste") is the trade name
for the company's original monosodium glutamate
(MSG) product, the first of its kind, since 1909. The
corporation's head office is located in Chūō, Tokyo.
C a m p a i g n Report
43. Ajinomoto
Facebook Group Content
• Recruit members: 47.700 m e m s (both
nationally and globally)
• Increase averagely on m i n i m u m 2,000
members/month
• Post quantity/year: 20.000 posts
• Hundreds of active members in the
group
45. Ajinomoto
Facebook Group Content
➔ Built brand love with Ajinomoto’s product
• Established brand awareness with potential users
• Users frequently incorporate brand’s products
into everyday dishes
46. Ajinomoto
Facebook Group Content
• Constantly explore and update on
trendy information
about ho me cooking
• Diverse and everyday changing
content
• Users often upload and engage
with quality content
• The peak of 2023 April generated
more than 4,000
organic posts
49. Background
01
Facebook Ads
02
Overview
Beko is a popular Turkish brand in Vietnam known
for its quality ho me appliances and electronics.
They offer a wide range of products, including
refrigerators, washing machines, and more. Beko is
appreciated for its innovative features and
competitive prices.
It's part of the Arçelik Group and aims to provide
energy-efficient and eco-friendly solutions.
C a m p a i g n Report
GDN
03
Youtube Ads
04
Microsite
05
50. C H A LLE N G E
In Vietnam, Beko faces stiff competition from
established brands, cultural differences, and the need
to offer eco-friendly products. To succeed, they must
adapt their strategies, conduct thorough market
research, and establish strong partnerships with local
distributors and retailers. Meeting consumer
demands for innovative, quality products while
adhering to regulations will be crucial in maintaining
a strong presence in the Vietnamese market.
Background
51. SOLUTION
Beko's multi-channel marketing strategy includes Facebook ads,
YouTube ads, and the Google Display Network. They create
visually captivating content to en gage diverse audiences in
Vietnam, using data-driven optimizations to boost online
visibility and sales.
• Microsite: Creating a dedicated microsite to provide detailed
product information and interactive content.
• Facebook Ads: Targeting specific demographics and
showcasing h o me appliances.
• YouTube Ads: E n g a g i n g audiences with informative and
visually appealing videos.
• Google Display Network (GDN): Extending reach through
banner ads.
• Data-driven optimizations for increased efficiency and results.
Background
52. BEK O
Facebook Ads
In addition to posts about
products and lifestyle, Beko
also has other activities such
as challenges, minigames to
attract natural interaction
and also convey the
message of sustainable
living to customers
53. BEK O
Youtube Ads
• Mainly adapting videos from
fanpage to Youtube channel
• But, Beko still conveys to viewers
the highlights of products and
lifestyle to guide viewers to a
more sustainable life
54. BEK O
Google Display Network (GDN)
• Extending reach through G D N s vast network of websites, blogs, and mobile apps.
• Using visually striking banner ads to captivate users access to microsite.
55. BEK O
Microsite
• Built a microsite to support the campaign
• In addition, there are also separate designs layout for
outstanding product lines: multi-door refrigerators,
side by side refrigerators, dishwashers
56. Background
01
Facebook Content
02
Facebook Visual
03
Overview
Ceelin is a Ceelinvitamin C syrup for children from the
famous pharmaceutical company United Pharmacy.
Ceelin with a high amount of vitamin C helps to provide
vitamin C effectively to prevent and treat vitamin C
deficiency disease while improving resistance and
supporting the i m m u n e system for young children. It has
been present for more than 15 years on the market and is
used by doctors, pharmacists
C a m p a i g n Report
57. CHALLENGE:
Despite being in the leading position in the Vitamin C syrup
industry for children, Ceelin still wants to go further to become
the leading brand and become an indispensable daily vitamin
supplement for children. However, because it is a vitamin
product in the pharmaceutical industry, Ceelin cannot directly
promote the brand on online platforms.
SOLUTION:
+ A W O Strategies aware that the language does not refer to the
pharmaceutical sector.
+ Book KOLs, Influencer product reviews, educate consumers
that a daily vitamin C supplement is essential for children.
Background
60. Background
01
Facebook Content
02
Character
03
Visual
04
Overview
Kremil - medicine for the treatment of gastric and
duodenal ulcers manufactured and distributed by
United Pharmaceutical Company.
Kremil has two product lines: Kremil-S (chewable
tablets for quick relief of colic symptoms) and Kremil
Gel (mint gel sachets). Relieves symptoms of
increased gastric acid secretion due to peptic ulcer,
gastritis, oesophagitis accompanied by symptoms of
flatulence, abdominal distension and other symptoms
due to gas retention in the digestive tract.
C a m p a i g n Report
61. CHALLENGE
Currently, on the market of stomach pain relievers, there
are many prominent brands. A m o n g them, Kremil has not
yet achieve high brand awareness. However, Kremil is a
pharmaceutical product and cannot be directly promoted
on online platforms.
SOLUTION
+ A W O Strategies aware that the language does not refer to
the pharmaceutical sector.
+ Book KOLs, Influencer product reviews, increase product
reliability
+ Livestream with doctors, gastroenterologists to increase
brand credibility and prestige
Background
65. Background
01
Facebook Content
02
Key Visual
03
GDN
04
Google Ads
05
Overview
Alaxan is a medicinal product researched and
developed by United Pharma Vietnam, now
widely distributed in the market.
Alaxan is used to treat mild, moderate to
severe pain relief situations of musculoskeletal
origin such as: arthritis, rheumatism, myalgia,
sprain or tendonitis, muscle tension, neck and
shoulder pain, and back pain.
C a m p a i g n Report
66. CHALLENGE
There are many brands of pain relievers on the market,
some of which are difficult to displace from the minds of
consumers. Therefore, Alaxan is still not a highly
recognizable brand in the market.
SOLUTION
+ A W O Strategies aware that the language does not refer to
the pharmaceutical sector.
+ Book KOLs, Influencer product reviews, increase product
reliability
+ Book Talents making photoshoot with product to
enhance brand trustworthy image
Background
71. Background
01
iTVC
02
Media Ads
03
P R (3rd Party)
04
Report
05
Overview
Established in 2011, Pharmacity is one of the first
pharmaceutical retail chains in Vietnam. U p to now,
the pharmaceutical company owns a network of
more than 1000 GPP-certified pharmacies
nationwide and a team of more than 3,500 reliable
pharmaceuticals, providing top strength products
and products at the most competitive prices.
Pharmacity always aim to improve the quality of
health for each customer.
C a m p a i g n Report
72. CHA LLE NG E
With a modern design and methodical communication
activities, it stands out from other drugstore chains. Pharmacity
has not yet attracted a large number of customers because of its
high price and lack of trust from consumers because it is a
relatively new brand compared to long-standing drugstore
chains such as L o n g Chau, An Khang,...
SOLUTION
• Booking Group: Beside booking youth groups and being
close to customer files, Pharmacity has chosen District and
City groups to create closeness, affordability and quickly
approach target customers.
• Booking KOL/tiktoker: bring Pharmacity closer to
customers and young people by choosing to book KOLs,
Tiktokers
• Ru n ads
Background
80. Background
01
Facebook Content
02
Youtube SEO
03
Website SEO
04
Overview
Andros Asia with more than 100 years of history, is a
multinational food corporation with ma ny world-
renowned product lines for jams, syrups,
confectionary and frozen fruits. Andros products are
present in most of the largest F&B chains in the
country such as Coffee House, Cheese Coffee, GS25,...
C a m p a i g n Report
81. CHA LLEN G E
Sales depend largely on Bonne Maman which
is the famous signature lines of jam in the
world and in Vietnam. Andros wants to
increase the market into ma n y different
sectors such as fruit jams, frozen jams to serve
the main target audience of B2B who are
founders of the bakery stores and the coffee
stores in Vietnam.
Background
82. SOLUTION Stay connected with multi-media potential
customers on digital to arouse their d e man d and open many
coorporation opportunities
• Facebook: variety of product introduction angles,
interactive livestreams guiding the application of Andros
products and attractive promotions on E-commerce.
• Youtube: implement strategies to optimize S E O rankings
for Andros’s monthly videos.
• Website: implement a methodical and long-term SEO
strategies to help push strategic keywords of the sector
onto top 10-20, contributing to increase organic traffic on
website
Background
88. Background
01
Facebook Content
02
Facebook Ads
03
Overview
Swan City is a famous real estate brand in the world,
especially in Singapore with more than 20 high-end
housing projects deployed in the market. Swan City
investor expects to elevate Nhon Trach to become a
smart city in the future, and at the same time turn
Swanbay and Swan Park urban areas to develop
according to their inherent values and potential.
C a m p a i g n Report
89. C H A LLE N G E
There are ma ny competitors and the project is located
in a new area, so it has not attracted the attention of
investors; low awareness, so it has not created
confidence for investors.
SOLUTION
• Performance post: write attractive articles,
impressive and luxurious visuals to create trust for
target customers
• Collect data leads: access to a group customer with
the right needs and behaviors to get quality data,
interested in real estate in the Swan City area
Background
93. Background
01
Facebook Content
02
PR
03
Delivery App
04
Overview
Ba n h Mi Ba Hu on g is a family business with
40 years of development from Mrs. Huong. 1
signature bread is very famous in District 4.
In 2021, Ms. Huong's son wishes to continue
the family business and develop the brand
into a chain with 2 new stores in P h u Nhuan
and Go Vap
C a m p a i g n Report
94. CHA LLE NG E
The brand has a large loyal customer base in District 4 and
not yet have a methodical brand development strategy.
Depends almost 100% on offline direct selling channel
SOLUTION
Build a basic brand identity, increase brand awareness in new
areas and product trials
• Facebook: variety of product introduction angles,
effective usage of tiktokers who are specialized in food to
create curiosity and increase purchases in the opening
month
• App: successfully registered on major delivery app
platforms (Grab, Baemin, Shopeefood) and has a stable
customer base
Background
96. Ban h mi suon
P R – TikToker review
Tiktoker “Nhân đi ăn”
Tiktoker “Hukha”
97. Ban h mi suon
Delivery App
Grab Food
Shopee Food
98. Background
01
Facebook Ads
02
Google Ads
03
Report
04
Overview
With a high average annual total radiation, Vietnam
is considered as a place with special potential for
solar development. In the trend that the whole
world is racing to restructure the energy industry
towards sustainable clean energy, companies in
Vietnam are almost pushing at full speed to
research and apply solar power to meet de ma nd of
the times.
Inheriting the research & development foundation
since 1975, SolarBK is proud to be the pioneer in
building the clean energy industry in Vietnam.
C a m p a i g n Report
99. CHA LLE NG E
Although solar power is very popular and familiar in the
world,but it is still a very strange and unpopular energy source in
Vietnam.
SOLUTION
From the above challenges, TSC realized that potentially fertile
lands that have not been taken advantage of to be able to
launch activities to increase awareness and attract potential
customers:
• Create and build social articles to target potential audiences
• Ru n ad campaigns on Facebook to achieve the brand's
objectives
• Ru n leads to push sales
• Organize a webinar to attract b2b investors on the airmeet
platform
Background
104. Background
01
Production
02
Facebook Content
03
PR
04
Overview
Founded in 2015, D U D O F F Vietnam aims at
elevating the lifestyle of each Vietnamese
household by bringing about luxury convenience to
the kitchen.
D U D O F F Vietnam is proud to be the top kitchen
equipment and cabinet supplier in Vietnam,
monopoly distributing some of the most well-
known and superior brands from Europe such as
D U D O F F (London), V-Z U G (Switzerland), F R A N KE
(Switzerland), allmilmö (German) and class leading
label of Asia – P U D A (Taiwan).
C a m p a i g n Report
109. DUUOFF
P R – Online News
CafeF Newspaper
link
Dân Trí Newspaper
link
110. Overview
When Sales become a job of choice for many people
because its income ma y reach to the huge level,
everybody need a leading expert in sales management
training so that they can learn and gain experience,
expert Do Xuan Tung has opened D S A which is a training
and teaching center on sales.
Background
01
Facebook Group
02
Tiktok Channel
03
C a m p a i g n Report
111. Background
01
Facebook Group
02
Tiktok Channel
03
Overview
With extensive experience in teaching and developing
sales teams for large corporations such as Viettel,
Mobiphone, etc. to the sales director of the northern
region of P&G, expert Do Xuan Tung has published
courses and books that provide solid knowledge to
become a real salesman. With extensive experience in
teaching and developing sales teams for large
corporations such as Viettel, Mobiphone, etc. to the sales
director of the northern region of P&G, expert Do Xuan
Tung has published courses and books providing solid
knowledge to become a real salesman.
C a m p a i g n Report
112. CHA LLE NG E
However, at present, Sale is not really a respected job because it
is considered a profession that "anyone can do”, which lead to
the courses offered are not really attractive to everyone.
SOLUTION
After researching about the market as well as consumer
behavior, TSC has proceeded the following activities to attract
potential customers:
• Build a tiktok channel with 1M view videos in 2 days
• Build a community group to discuss the sales industry
• Ru n ad campaigns on Facebook targeting the right target
customers
Background
115. Background
01
Facebook Content
02
P R (3rd Party)
03
Overview
Currently, living standards and income increases
have led to an improvement in people's living
standards. Despite having just passed the threshold
of economic recession, Vietnam is still considered a
potential market for the retail industry.
Background: Although entering the retail market of
Vietnam quite late, until 2014, A E O N Vietnam created
a hug e reputation when only 6 months after joining,
just type the keyword "AEON Tan Phu" is to appear
over 600,000 search results
C a m p a i g n Report
116. C H A L L E NGE
D ue to AEON's complex model, AEON's competitors are not only
department store supermarkets or other shopping malls, but also
specialized stores such as electronics centers and department stores.
In addition, the entry of some "big players" in the retail industry from
Japan such as Takashimaya has also led to increasingly fierce
competition and m a d e customers have too m any choices.
SOLUTION
After analyzing and evaluating S W O T of A E O N Vietnam, TSC has
proceeded activities to increase the awareness level as well as build
brand love to customers:
• Create and build social articles to target potential audiences
• R u n ad campaigns on Facebook to achieve the brand's objectives
• Book K O L to spread the campaign
Background
118. AEON
P R – Influencer Review
Hot m o m “Quỳnh Nga” review Hot tiktok review
119. Background
01
Facebook Content
02
P R (3rd Party)
03
Overview
Sopoka electrical equipment company has
headquarters and factory in Hanoi. With the
strength of high-capacity sockets, it is trusted
by corporate customers, factories and
electricians.
C a m p a i g n Report
120. C H A LLE N G E
The brand has a relatively young age in the electrical
equipment industry, its customers are mainly
suburban and rural areas in the North. High-quality
products and relatively high prices compared to the
general market, so the number of new customers did
not grow well.
Background
121. SOLUTION
Build a super load-bearing “O Dien Cam” into a Signature product,
a bestseller for people in the electrical industry and family. Expand
the target audience to a B2C group that uses an electrical outlet for
ho m e activities
• Video Production: producing 2 commercial video for “O Dien
Cam” which is super load-bearing, hitting 2 customer files:
electricians and home. Highlighting the product's strengths in
terms of color, material and durability, helping customers to
remember the brand's flagship product line
• Facebook: variety of product introduction angles, effective use
of technology tiktokers images to test the durability of
products, creating customer trust
• E-commerce: Developing E-commerce channels and full of
sales by the end of 2021
Background
124. SO PO K A
P R – Tikoker Review
Tiktoker “Tien Cedrit”
Tiktoker “ Damd u c Review”
125. The Story Communication
Stay In Touch
Contact Us
w
w
w
.
t
h
e
s
t
o
r
y
c
o
m
.
v
n
Email Contact
[email protected]
Address Company
06, Nguyen Trung Truc St,
Binh Thanh District ,
Hochiminh City, Vietnam
P h o n e Contact
Mr. D o H o n g Phat (Scott)
Founder/Head of Account
0906.843.072
The Story Communication