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1. The Strategy Behind Digital Transformation
• MIT Sloan Management report: Strategy, not Technology, drives
digital transformation (4,800 business execs surveyed)
• Executive Summary:
• Digital strategy drives digital maturity. Only 15% of respondents from companies at the
early stages of digital maturity — an organization where digital has transformed
processes, talent engagement and business models — stated that their organizations
have a clear/coherent digital strategy. Among the digitally maturing, more than 80% do.
• The power of a digital transformation strategy lies in its scope and objectives. Less
digitally mature organizations tend to focus on individual technologies and have
strategies that are decidedly operational in focus. Digital strategies in the most mature
organizations are developed with an eye on transforming the business.
2. The Strategy Behind Digital Transformation
• MIT Sloan Management report: Strategy, not Technology, drives
digital transformation
• Executive Summary:
• Maturing digital organizations build skills to realize the strategy. Digitally maturing
organizations are 4x more likely to provide employees with needed skills than are
organizations at lower ends of the spectrum. The ability to conceptualize how digital
technologies can impact the business is a skill lacking in many companies at the early
stages of digital maturity.
• Employees want to work for digital leaders. Across age groups from 22 to 60, the vast
majority of respondents want to work for digitally enabled organizations. Employees will
be on the lookout for the best digital opportunities, and businesses will have to
continually up their digital game to retain and attract them.
3. The Strategy Behind Digital Transformation
• MIT Sloan Management report: Strategy, not Technology, drives
digital transformation
• Executive Summary:
• Taking risks becomes a cultural norm. Digitally maturing organizations are more
comfortable taking risks than their less digitally mature peers. To make their
organizations less risk averse, business leaders have to embrace failure as a prerequisite
for success. They must also address the likelihood that employees may be just as risk
averse as their managers and will need support to become bolder.
• The digital agenda is led from the top. Maturing organizations are nearly twice as likely
as less digitally mature entities to have a single person or group leading the effort. In
addition, employees in digitally maturing organizations are highly confident in their
leaders’ digital fluency. Digital fluency, however, doesn’t demand mastery of the
technologies. Instead, it requires the ability to articulate the value of digital technologies
to the organization’s future.
4. Charting Digital Transformation
Early Developing Maturing
Barriers Lack of Strategy Managing Distractions Security Focus
Strategy Customer/Productivity Growing Vision Transformative Vision
Focused
Culture Siloed Integrating Integrated/Innovative
Talent Dev Tepid Interest Investing Committed
Leadership Lacking Skills Learning Sophisticated
5. Charting Digital Transformation
Early Developing Maturing
Barriers Lack of Strategy Managing Distractions Security Focus
Strategy Customer/Productivity Growing Vision Transformative Vision
Focused
Culture Siloed Integrating Integrated/Innovative
Talent Dev Tepid Interest Investing Committed
Leadership Lacking Skills Learning Sophisticated
