It’s that time of the year again… time for parents to take their children shopping so they can fill up their closets and backpacks with all new back-to-school clothing and supplies. After Christmas shopping, it’s the biggest shopping time of the year.
Interestingly, even though they plan on spending about the same amount of money as each other, Hispanic and non-Hispanics go about back-to-school shopping much differently… with the two biggest differences being WHERE the two consumers groups do their shopping and HOW OFTEN they shop.
Download the study to see the details from a recent nationwide Omnibus study we conducted…
Insights into the shopping behaviors of multicultural consumers this holiday season. The study contents include the following:
# Spending During The Upcoming Holiday Season
# Top Reasons For The Anticipated Increase In Holiday Spending
# Where Consumers Find Holiday Gift Ideas
# Most Popular Holiday Gift Categories
# Most Commonly Used Device For Making Holiday Purchases
# And More...
Our report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season. The study contents include the following:
# Peak Holiday Shopping Periods
# Anticipated Average Holiday Spend
# Holiday Gift Ideas and Purchase Methods
# And More...
This document discusses US Hispanic trends and behaviors across various topics:
- Hispanic audiences are highly connected digitally, with high rates of internet, mobile, and social media usage. Younger Hispanics in particular are early adopters of new technologies.
- Hispanic shopping behaviors are influenced by their use of digital media - they are more likely to shop online and use mobile devices to find deals. Social media also influences their purchases.
- Hispanic media consumption varies by generation, but overall they spend significant time with various digital and online media platforms and content, especially on mobile devices.
- 35.5% of shoppers will start holiday shopping before Black Friday, with most shopping either starting very early or very late in December. Amazon is the most popular shopping destination, planned by 72.1% of shoppers.
- 88.1% of shoppers plan to spend about the same or more than last year on gifts, with over half planning to spend $250-$1000. Younger shoppers are more likely to spend more while older shoppers will spend about the same.
- 32% of shoppers price check products on Amazon while in stores. Fast and free shipping is now an expectation for most shoppers, affecting their choice of retailer. Overall price including shipping is the top factor for
Fine-tune your fashion supply chain for the best possible fitcfrazier3275
As quickly as fashion trends change, so must your supply chain to ensure you get the right products to the right places at the right time. Real-time insights into your inventory, supply chain, and consumers’ buying behaviors can help you optimize product availability and costs, leading to maximized customer satisfaction and revenue.
ThinkNow Retail™ Asian Holiday Shopping Trends 2016 [Snapshot]ThinkNow
40% of Asian-American consumers will be spending more during the holidays this year than last, preferring to buy gifts online.
The National Retail Federation expects sales in November and December (excluding autos, gas and restaurants) to jump 3.6 percent from last year to $655 billion. The NRF’s Holiday Forecast 2016 has non-store sales — 90 percent of which is e-commerce — growing by seven to 10 percent to as much as $117 billion. And one demographic, in particular, is driving a significant amount of that growth: Asian-American consumers, the fastest growing minority segment in the U.S.
In our recent in-depth research series, ThinkNow Retail™ – Total Market Holiday Shopping Trends, we conducted an online survey of 253 Asian, 245 non-Hispanic white, 249 African-American, and 502 U.S. Hispanic consumers. We explored the holiday shopping habits of multicultural consumers in the U.S. to help brands and companies better understand these super holiday consumers and how they compare to the rest of the country. This report highlights the top 5 key holiday shopping habits and behavioral insights we uncovered among the Asian-American cohort.
Asian-American consumers represent $825 billion in consumer buying power — which is expected to rise to $1.1 trillion by 2020. They display unique holiday shopping habits that allow points of entry for marketers to connect with them this holiday season, which is a major factor because almost 40% of Asian-American consumers will be spending more this year than last. A significant portion of those sales will be online. And not only are they purchasing their gifts online, but they are also researching their gift list online, and are more likely to move on to the next item if the gift they are looking for is not available for purchase online.
Download Our Other Reports Here - http://www.thinknowresearch.com/reports/
Almost half of Christmas shoppers do some of their shopping online. Online shopping for Christmas is increasing, with 46% of shopping being done online on average in 2016. Smartphones are playing a bigger role, with over 70% of Australians owning a smartphone and 62% using their smartphone for Christmas shopping tasks like research. Retailers need to have an online and mobile-optimized presence to reach shoppers who are conducting more activities online and on their mobile devices during the holiday season.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
An in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.
The report covers the following topics:
1. Find out the frequency of buying something online & in-person
2. Devices used when buying products online
3. Product categories bought online
And much more...
Online shopping is growing due to its convenience and accessibility. Consumers can shop from anywhere at any time. The top reasons consumers opt for online shopping are convenience, lower prices, and greater selection. China spends the most on online shopping, with apparel and food popular categories. While online shopping satisfaction is high, free shipping is the top incentive for consumers to shop more online.
Companion slides to the April 2022 webinar "Where Did You Get That Book" from the Freckle Project. See https://www.everylibraryinstitute.org/freckle_project_surveys_reports for more information and other webinars.
ThinkNow Research - Hispanic Consumer Sentiment Study 2014ThinkNow
According to the ThinkNow Research Hispanic Omnibus survey*, U.S. Hispanics are optimistic about their future for the second year in a row, though a little less so this year than last. In early 2013, when asked about their own financial situation and how it would fare in the coming year, 51% of all respondents said they anticipated in would improve (vs. 2012). This year, however, the market research shows that optimism is off a little, with only 46% expecting an improvement. On the other hand, only 9% think it will be worse (same both years).
There are some interesting subsets (related to optimism for the coming year) in the 2014 data… younger Hispanics are more optimistic than older ones, consumer sentiment in the South is the most optimistic of the geographic regions and overall, the most optimistic group is the lowest-acculturated Hispanics, with 61% expecting 2014 to be a better year than 2013. Why is that?
Additionally, Hispanics are a more optimistic group than their non-Hispanic counterparts, where only 42% feel their personal financial situations will improve in 2014 and 13% believe it will get worse.
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Consumer decision journey for Christmas 2016 in LatinoamericaeCMetrics
Consumers have changed their way to research and buy products. With the holiday season, companies do well to understand the consumer decision journey to direct their spending and messaging to the moments of maximum influence to get a much greater chance of reaching consumers in the right place at the right time with the right message. Precisely our study is showing the Consumer decision journey for Christmas 2016 in Latino america.
Freckle Project November 2021 Update - Slides.pdfEveryLibrary
Slides for the November 2021 Freckle Project update. For more information on this series visit https://www.everylibraryinstitute.org/freckle_project_surveys_reports.
From Social to Sale: 8 Questions to Ask Your CustomersVision Critical
Social media not only drives people to make online purchases; it also drives an equal volume of in-store sales. Data from surveys in the US, Canada, and UK demonstrates that while "showrooming" is a concern for retailers, an even larger phenomenon is "reverse showrooming" - customers who browse online and buy in physical stores. A study in the Harvard Business Review focuses on how Pinterest in particular influences in-store shopping, finding that people are more likely to discover, research, and spontaneously purchase items after pinning them on Pinterest. The data shows different pathways that Pinterest users take from pinning to purchasing both online and offline.
Similar to ThinkNow Research - Understanding Hispanics' Back-to-School Shopping Behavior (20)
The use of streaming services in Mexico has history, but it was the pandemic that triggered a significant surge in their adoption. Online entertainment served as a virtual window for Mexican consumers, who were confined to their homes at that time. Even as the pandemic waned, Mexican consumers have continued to embrace streaming, providing a steady audience for streaming providers.
According to the National Audiovisual Content Consumption Survey of the Federal Institute of Telecommunications (IFT), paid subscription services for online entertainment were not widespread before the pandemic (2019). Only 38% of those surveyed reported having such a service. However, by 2023, this figure had risen significantly to 50%, indicating a clear shift in consumer behavior.
ThinkNow recently conducted a nationally representative quantitative survey in Mexico with the aim of understanding the streaming services landscape in the region across ethnicity, gender, age, and socioeconomic levels. The survey provided valuable insights into category dynamics, including the rankings for popular services available to Mexican consumers and their subscription preferences.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022ThinkNow
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL
SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Debut Infotech is a leading blockchain development company offering innovative solutions for secure, decentralized applications and smart contracts. We specialize in cryptocurrency development, tokenization, and blockchain consulting.
8 Tips on Creating Compelling Content for Your Moment MarketingMaxsemo
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Swipe through for actionable insights that will elevate your marketing game!
Learn how integrating organic and paid social media strategies can elevate your marketing efforts. We’ll explore how organic social media and paid campaigns can work together to boost engagement and improve ROI. Through real-world examples and practical tips, you'll discover best practices for using organic insights to inform paid strategies, ensuring consistent branding, and optimizing your campaigns. Whether you’re a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to enhance your social media strategy and achieve superior results.
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
How ActiveCampaign Can Grow Your Business.pptxRakesh Jalan
Slide 1: Title Slide
Title: How ActiveCampaign Can Grow Your Business?
Subtitle: Boost Your Marketing Efforts with Powerful Automation
Slide 2: Introduction
Heading: Introduction
- Email marketing is a powerful tool for business growth.
- ActiveCampaign is a leading platform for email marketing and automation.
- Trusted by over 150,000 users.
Slide 3: Heading: What is ActiveCampaign?
- A comprehensive marketing platform.
- Features: Email marketing, automation, CRM tools.
- Ideal for small to medium-sized businesses.
Slide 4: Key Features
Heading: Key Features of ActiveCampaign
- Email Marketing
- Marketing Automation
- CRM and Sales Automation
- Machine Learning
- Services and Migration
- Inbox Extensions
Slide 5: Email Marketing
Heading: Email Marketing
- Create newsletters and campaigns.
- Drag & drop tool for easy design.
- A/B testing for optimization.
- Access to 125 pre-designed templates.
Slide 6: Marketing Automation
Heading: Marketing Automation
- Automate emails, texts, and ads.
- Personalized follow-ups.
- Comprehensive reporting.
- Features: Site tracking, lead scoring, goal tracking.
Slide 7: CRM and Sales Automation
Heading: CRM and Sales Automation
- Automate sales processes.
- Manage leads and contacts.
- Lead scoring and win probability.
- Integrate with existing sales tools.
Slide 8: Machine Learning
Heading: Machine Learning
- Filter and manage customer data.
- Make informed business decisions.
- Focus on essential data.
Slide 9: Services and Migration
Heading: Services and Migration
- Free migration service.
- Import subscriber lists, CRM data, and email templates.
- Easy transition to ActiveCampaign.
Slide 10: Inbox Extensions
Heading: Inbox Extensions
- Extensions for Chrome and Outlook.
- Manage CRM info from your inbox.
- Add new contacts and create tasks.
Slide 11: Pros and Cons
Heading: Pros and Cons
Pros:
- Numerous free templates.
- Powerful marketing automation.
- Machine learning for data management.
Cons:
- Email segmentation needs improvement.
- Pricing based on subscriber count.
- Overwhelming for new users.
Slide 12: Setting Up an Account
Heading: Setting Up an Account
- 5-step process: Email, business details, goals, tools, password.
- 14-day free trial
Slide 13: Business Growth
Heading: How ActiveCampaign Helps Business Growth
- Saves time with automation.
- Manages contacts with CRM.
- Integrates with over 850 sales tools.
- Prebuilt recipes for business growth.
Slide 14: Pricing Plans
Heading: Pricing Plans
- Four plans: Lite, Plus, Professional, Enterprise.
- Custom plans for over 100,000 contacts.
Slide 15: Affiliate Program
Heading: Join ActiveCampaign - Affiliate Program
- 20% to 30% commission on referrals.
- No need to be a customer.
- Access to resources and community.
Slide 16: Conclusion
Heading: Conclusion
- Email marketing is essential for business growth.
- ActiveCampaign offers tools to enhance marketing efforts
10 Event Management Fun Facts that will make you laugh and appreciate the challenging but rewarding business event management industry.
I presented this as a light moment during MICECON 2024 at Clark, Philippines.
It was a fun presentation aimed at setting the tone for event attendees to be comfortable in the three-day event of MICECON - the Philippines top MICE event.
This presentation is for you whether you are:
- Web Developers
- Computer Science Students and Graduates
- Digital Marketers
- SEO Specialists
- Switching to Tech or SEO Roles
- Or even for tech-savvy entrepreneurs and startup founders
This slide is for those who want to understand the intersection of web development & SEO and how it impacts SEO visibility.
- Learn how to build websites that rank well in search engines.
- Make yourself more marketable in a competitive tech market.
- Real case studies that reflect the impacts of SEO in the web ecosystem and it's visibility.
Brand Marketers, let’s get you back in control and feeling confident in your strategy. Discover how to build consistent and memorable brands, by mastering how and when we tell our stories.
Drawing on 8 years of research, Chirag will introduce you to the Brand Clarity Framework, designed to make your marketing more intentional and action-driven.
Known for his dynamic presentations, with over 7 million online views, Chirag will share 10+ real-world examples and provide actionable tools to help you navigate the complexities of brand marketing.
You’ll understand how to simplify your workflows, develop powerful narratives that resonate with different audiences (even your C Suite, haha), and return to a world in which brand marketing is intentional and fun, regardless of the platform.
3 Key Takeaways
The Brand Echo Theory - Streamline your marketing by focusing on a few key words that define your brand, reducing complexity and ensuring consistent audience recognition.
The 8 Resonance Brand Story Types - Master 8 essential brand stories that resonate with customers, stakeholders, and partners, creating powerful narratives that simplify your marketing efforts and ensure impactful communication.
The Brand Curiosity Model - Organize your marketing into manageable stages, using audience curiosity to guide them, resulting in a clear, focused strategy that maintains brand consistency across all platforms.
This discussion will dive into marketing analytics discussions and look at different parts of the analytics data offered and what you can do with the information in your content marketing strategy.
Key Takeaways:
What the most important data metrics are to overview
How to turn data analytics into actionable next steps in your content strategy
When to check in with your analytics to not overwhelm yourself
4. Method Online survey via ThinkNow Research Omnibus Survey.
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Survey available in English and Spanish
Sample Size Hispanics: n=505
Non-Hispanics: n=310
Screening Criteria
• Hispanics: self identify as Hispanic origin
• Non-Hispanics: self identify as Non-Hispanic origin
• 18-64 years of age
Test Area Nationwide
Fieldwork Timing July 11-20, 2014
Methodology
4
6. • Approximately 4-in-10 Hispanic adults have started to or are
planning on shopping for back-to-school items this year. This is
slightly higher than non-Hispanic adults (37%).
• The back-to-school shopping season for most Hispanic parents (as
well as non-Hispanic) begins in July and end in August.
• On average, Hispanic parents shop for more children compared to
non-Hispanics (2 vs. 1.5)
• Hispanics will spend an average of $340 this back-to-school
season which is higher than last year ($293).
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Key Findings, 1
6
7. • General school supplies (notebooks, paper, pencils, etc.) are the most
common items purchased by parents, followed by clothing and shoes.
• Most back-to-school items are purchased in-person at retailer stores.
For books and electronics, Hispanics are more likely to shop for these
online compared to non-Hispanics.
• Mass merchants such as Walmart and Target are the most popular
retailers for the purchase of general back-to-school supplies, as well
clothing and shoes.
• As Hispanics have more children to shop for compared to non-
Hispanics, they make more trips to the store to buy back-to-school
items and have more online sessions as well.
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Key Findings, 2
7
9. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Will you be doing any back-to-school shopping this
year for kids who have not yet graduated high school?
9
41%
37%
Yes
Hispanics Non - Hispanics
Û indicates significantly larger than
(95% confidence)
10. Approximately 4-in-10 Hispanic
adults have started to or are planning
on shopping for back-to-school items
this year. This is slightly higher than
non-Hispanics.
10
11. 3%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
61%
When did you or will you Start
Your Back-to-School Shopping?
34%
62%
37%
0% 2%
0% 1%
Hispanics Non-Hispanics
11
June 2014 July 2014 August 2014 September 2014
Û indicates significantly larger than
(95% confidence)
12. 12
July is the start of the back-to-school
shopping season for most parents.
13. 1%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
38%
When did you or will you Finish
Your Back-to-School Shopping?
53%
8%
0%
34%
59%
7%
0%
Hispanics Non-Hispanics
13
June 2014 July 2014 August 2014 September 2014
Û indicates significantly larger than
(95% confidence)
14. 14
While most of the shopping is done
by August, a significant portion is
finished by July.
15. How many children that have not yet graduated
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
high school will you be shopping for?
1.9
1.5
Hispanic Non-Hispanic
Û indicates significantly larger than
(95% confidence)
16. As Hispanics have larger households
than non-Hispanics, they shop for
more children on average.
16
17. $339 $331
$400
$350
$300
$250
$200
$150
$100
$50
$0
Average Amount Spent
Hispanics Non - Hispanics
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
How much do you think you will spend this
year on back-to-school purchases?
17
Hispanics vs. Non-Hispanics By Acculturation Level
Last Year
(8/2013)
$293
$453
$299
$246
$500
$450
$400
$350
$300
$250
$200
$150
$100
$50
$0
Less Acc Biculturals More Acc
Û indicates significantly larger than
(95% confidence)
18. Hispanics will spend an average of
$340 this back-to-school season
which is higher than one year ago.
The Less Acculturated segment will
spend the most overall.
18
19. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Overall, do you think you will spend more or less on back-to-school
shopping compared to what you spent last year?
19 19
2% 1%
20% 18%
30% 37%
48% 45%
Hispanics Non-Hispanics
Did not shop for back-to-school
items last year /
does not apply
Will spend LESS
About the same
Will spend MORE
Planning to Use
Layaway Service
Û indicates significantly larger than
(95% confidence)
26% 26%
Hispanics Non - Hispanics
20. Nearly half of Hispanics and non-
Hispanics say they will be spending more
on back-to-school supplies compared to
last year and about one-quarter will use
layaway - the same as one year ago.
21. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
For Your Back-to-School Shopping, What Type
of Items will You be Shopping for?
90%
78%
75%
47%
45%
35%
87%
76%
76%
46%
30%
26%
School supplies (notebooks, pencils, pens, paper,
backpacks, etc.)
Clothes (uniforms, school outfits, seasonal clothing,
etc.)
Shoes (sneakers)
Electronics (computers, laptops, tablets, printers,
calculators, etc.)
Books (textbooks)
Athletic equipment/sporting goods
Hispanics Non-Hispanics
21
Û indicates significantly larger than
(95% confidence)
22. General school supplies are the most
common items purchased, followed by
clothes. Hispanics are significantly more
likely to buy textbooks for back-to-school
compared to non-Hispanics.
22
23. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
62%
45%
42%
39%
28%
25%
13%
11%
58%
39%
43%
44%
27%
28%
7%
5%
Mass Merchants/
Supercenters
Club Stores
Office Suppliers
Dollar Stores
Online Sites/ Stores
Drug Stores
Sporting Goods Stores
Goodwill/ Second-
Hand Stores/ Garage
Hispanics Non-Hispanics
Type of Store Where These Items will be
Purchased
23
School Supplies Books
32%
16%
28%
21%
14%
12%
11%
26%
12%
7%
16%
10%
Online Sites/ Stores
Mass Merchants/
Supercenters
Office Suppliers
Dollar Stores
Goodwill/ Second-Hand
Stores/ Garage Sales
Electronics Stores
Hispanics Non-Hispanics
Û indicates significantly larger than
(95% confidence)
Note: Only top mentions shown
24. Hispanics and non-Hispanics are
most likely to buy general school
supplies at mass merchants such as
Walmart and Target.
24
25. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
53%
53%
49%
25%
23%
17%
13%
12%
46%
33%
50%
20%
16%
12%
13%
11%
Apparel Stores
Department Stores
Mass Merchants/
Supercenters
Online Sites/ Stores
Goodwill/ Second-
Hand Stores/ Garage
Club Stores
Sporting Goods Stores
Dollar Stores
Hispanics Non-Hispanics
Type of Store Where These Items
will be Purchased
25
Clothes Shoes
43%
38%
30%
28%
26%
14%
14%
39%
44%
21%
17%
17%
9%
9%
Department Stores
Mass Merchants/
Supercenters
Apparel Stores
Sporting Goods Stores
Online Sites/ Stores
Club Stores
Goodwill/ Second-
Hand Stores/ Garage
Sales
Hispanics Non-Hispanics
Û indicates significantly larger than
(95% confidence)
Note: Only top mentions shown
26. Apparel stores, Departments stores and
Mass merchants are the most popular
retailers for back-to-school clothes
and shoes.
26
27. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
35%
28%
22%
16%
15%
11%
32%
15%
20%
10%
15%
12%
Electronics Stores
Online Sites/ Stores
Mass Merchants/
Supercenters
Office Suppliers
Club Stores
Goodwill/ Second-
Hand Stores/
Garage Sales
Hispanics Non-Hispanics
Type of Store Where These Items
will be Purchased
Note: Only top mentions shown
27
Electronics Athletic Equipment
30%
20%
19%
11%
11%
29%
25%
15%
9%
4%
Sporting Goods Stores
Mass Merchants/
Supercenters
Online Sites/ Stores
Apparel Stores
Club Stores
Hispanics Non-Hispanics
Û indicates significantly larger than
(95% confidence)
29. Please enter the percentage of your purchases
you plan to make online vs. a physical store
School Supplies Books Clothes Shoes Electronics Athletic Equipment
78% 82%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
50%
74% 75%
84%
75%
85%
61%
75% 76% 79%
20% 18%
50%
26% 25%
16%
25%
15%
39%
25% 24% 21%
0%
Û
H NH H NH H NH H NH H NH H NH
Store Online
29
H = Hispanic NH = Non-Hispanic
Û
Û indicates significantly larger than
(95% confidence)
30. Most back-to-school items are
purchased in-person. For books and
electronics, however, Hispanics are
more likely to shop for these online
compared to Non-Hispanics.
30
31. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
How many trips to physical stores do you usually need
to complete your back-to-school shopping?
Avg. # of Store Visits
3.8 3.2
Hispanics Non - Hispanics
Û indicates significantly larger than
(95% confidence) 31
32. Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
How many online shopping sessions do you usually
need to complete your back-to-school shopping?
Avg. # of Online Sessions
2.6 2
Hispanics Non - Hispanics
Û indicates significantly larger than
(95% confidence) 32
33. As Hispanics are shopping for more
children, they tend to make more store
visits and have more online sessions
when buying back-to-school supplies.
33
35. Metric
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Hispanics
n=505
Non-Hispanics
n=310 Metric
Sample Profile
Hispanics
n=505
Non-Hispanics
n=310
Male 51% 49% Born in the U.S. 72% 92%
Female 49% 51% Moved here 28% 8%
Average years living in U.S. 30 39
Age
18 to 34 47% 35% Household Income
35+ 53% 65% Less than $30,000 30% 23%
Mean age 37 42 $30,000 to less than $50,000 25% 17%
$50,000 to less than $70,000 12% 17%
Census Region 70,000 to less than $100,000 16% 14%
Northeast 15% 19% $100,000 or more 13% 25%
Midwest 9% 24% Median income ($000) $53 $65
South 36% 37%
West 40% 20% Own/Rent
Own home 59% 67%
Rent home 38% 31%
35
36. Metric
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Hispanics
n=505
Non-
Hispanics
n=310 Metric
Sample Profile
Hispanics
n=505
Non-
Hispanics
n=310
Marital Status Educational Attainment
Married 50% 46% Less than High School 5% 6%
Single 34% 30% High school graduate 17% 17%
Living with partner 9% 8% Some College, but no degree 24% 24%
Separated/divorced 7% 8% Trade or technical school 4% 7%
Widowed 2% 3% Graduated from 2-year College 10% 11%
Graduated from 4-5 year College 33% 28%
Average household size 3.2 2.8 Post Graduate Degree 7% 8%
Presence of Children Employment Status
No children <18 present 49% 56% Employed or self employed (net) 65% 56%
Any children <18 present 51% 44% Full-time Homemaker 10% 14%
Currently unemployed 11% 8%
Ages of children^ n=258 n=135 Student, not employed 7% 5%
Under age 6 38% 37% Unable to work/Disabled 4% 7%
Ages 6 to 12 57% 44% Retired 3% 9%
Ages 13 to 17 49% 38%
^ Among respondents with children
36
37. Metric
Source: ThinkNow Research Hispanic
Omnibus Study – July 2014
Hispanics
n=505
Language Spoken at Home
Spanish only 10%
Spanish mostly 32%
Spanish and English equally 25%
English mostly 17%
English only 16%
Country of Origin
Mexican/Mexican American 60%
Puerto Rican 16%
South American 11%
Cuban 9%
Central American 5%
Dominican 4%
Acculturation
Low Acculturation 11%
Medium Acculturation 63%
High Acculturation 26%
Sample Profile
37
