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2. Various WhatsApp accounts - their limitations and use cases
Live Example and Use-cases
Implementation Best Practices
Getting Started: Prerequisites and Resources
Q&A
Agenda
10 MIN
20 MIN
10 MIN
5 MIN
15 MIN
3. ● The first HubSpot Elite Solutions Partner in Asia
● Agency with 30+ team members
● Served 300+ HubSpot customers across 30+ countries
● Solutions around HubSpot Services, HubSpot Apps and HubSpot
Asset Marketplaces!
● Winner of the Customer First HubSpot Impact Award for 2021
● Winner of the HubSpot Impact Award for Technical Expertise
2022
● Twice among 10 partners selected globally for HubSpot’s App
Accelerator program!
Who We Are
5. Personal | Business | API
WhatsApp Personal
App
Works on the
Phone
WhatsApp Business
App
Works on the
Phone
WhatsApp Business
API
Does not work on
the phone
6. Feature / Aspect WhatsApp Personal WhatsApp Business App WhatsApp Business API
Target Audience
Individual users for
personal communication.
Individuals or Small businesses
for professional communication.
Medium to large businesses with
high messaging volume.
Pricing Free. Free.
Paid service, with costs depending
on usage (and provider).
User Interface
Standard messaging
interface.
Similar to personal app with
added business features.
No UI; integrates with existing
systems through an API.
Account Type Personal account.
Business account with a business
profile.
Business account with access to
advanced features.
Business Profile Not applicable.
Customizable profile with
business info (e.g., address,
website, catalogue etc).
Customizable profile similar to the
business app.
Messaging Capabilities
One-to-one and group
messaging.
All features of personal app plus
quick replies, labels, and
automated messages.
Automated and bulk messaging,
programmable responses. Plus
one-to-one in a session.
Automated Responses Not available.
Yes, limited to greeting messages
and away messages.
Advanced automated responses
and chatbots.
8. Feature / Aspect
HubSpot Native
Integration
HubSpot + WhatsApp
Integration by Niswey
Vira - WhatsApp Automation by
Niswey
WhatsApp account
requirements
WhatsApp business
account + Facebook
approval
WhatsApp business or personal
account
WhatsApp Business Account
(WABA) + Facebook approval
API Required Whatsapp official API Not needed Cloud API included in WABA
Opt-in requirements
Requires opt-in from each
recipient
Not applicable - one-on-one
messaging
Requires opt-in, can be managed
by the customer/business
Payment Per Message
Sent
Yes No Yes
Works with Whatsapp
mobile app
No (API only) Yes No (not applicable)
Which HubSpot plans
are supported?
Professional & Enterprise
Free, Starter, Professional &
Enterprise
Free, Starter, Professional &
Enterprise
Which HubSpot Hubs
are supported?
Marketing & Service All All
9. Feature / Aspect
HubSpot Native
Integration
HubSpot + WhatsApp
Integration by Niswey
Vira - WhatsApp Automation by
Niswey
Send Whatsapp
messages from the
Contact record
Yes
Yes (From the HW icon on left
panel)
No
Create new contacts in
HubSpot automatically
No Yes Yes
Whatsapp mass
messaging (bulk
messaging marketing)
Yes (via workflows)
To people who’ve opted-in
No
Yes
- Via Campaigns in Vira
dashboard
- OR via Workflows in HubSpot
Group messaging
shown on dashboard
No Yes No
Reporting on
messaging available?
No Yes (Dashboard by Niswey) Yes (Dashboard by Niswey)
Out-of-office auto
response
Yes, only to opted-in
contacts leveraging
workflows
Yes, if using WhatsApp business
app
Yes, if using HubSpot Workflows
Individual dashboard
for chats
No Yes Yes (Dashboard by Niswey)
10. Feature / Aspect
HubSpot Native
Integration
HubSpot + WhatsApp
Integration by Niswey
Vira - WhatsApp Automation by
Niswey
Messages visible in the
HS conversation inbox
Yes No No
Messages visible in the
HS contact timeline
Yes Yes Yes
Message syncing when
agent is offline
Yes Yes Yes
Starting price point
$70 per 1000
conversations after the
first 1000 conversations
per month
$69/month/number/user Starts at $50 per month
Multiple users on same
phone number
Yes Yes Yes
Templates without
Meta approval
No (All automated
message templates should
be Meta - approved)
Yes
No (All automated message
templates should be Meta -
approved)
Can be used with
existing WhatsApp
phone number
No Yes No
12. Requirements to start WhatsApp Campaigns
To start using the automation features, be ready with the following to get started :
1. Phone Number: Decide on the number you will register with your WhatsApp
Business account. This number should not currently be associated with
WhatsApp, and you must be able to receive calls or messages on it to verify via
OTP.
2. Access to Facebook Business Account: Ensure you have access to the Facebook
business account of the company.
a. If customer requirements is to send 1000 messages per day customer
should have verified Facebook business account is mandatory.
b. If the customer is using unverified Facebook business account, chats are
limited to 250 per day.
13. Requirements to start WhatsApp Campaigns
3. Payment Setup:
a. Prepare card details for setting up payments with Meta. Meta charges for
messages, though the first 1,000 conversations are free.
b. Plan with Niswey
4. Access to install the app on HubSpot
