Citation and Integration

May I cite statistics?

Yes, our statistics may be cited or quoted. If you would like to cite a particular statistic, please use the URL for this statistic.

How can I link statistics?

You can link any statistic by simply copying and pasting the website URL, regardless of the view or format. The linked website will appear exactly as you are currently viewing it.

May I use Statista charts and graphs on the internet?

Yes, we allow the use of the diagrams and charts of free Basic statistics, as per our Terms of Use. If you use a Basic Statistic on your website, we kindly ask you to link to the original statistic on our platform. Please note that we offer a special service called "Chart of the Day", with attractive charts created specifically for news blogs and websites. Several blogs already use this service, for example, our partners Mashable and Venture Beat.

How should statistics be cited, generally?

It is easiest to quote or cite us directly on the internet by referencing the link to a specific statistic. Additional information on citation for scientific or educational purposes is explained in the following FAQ. Please note: we are not the source of the surveys or statistics, rather, the aggregator and collector of information provided by outside sources. In publications, references should always be made to the original source of the information. Our new citation feature for scientific customers makes referencing very easy. We offer five of the most common citation styles: APA, Chicago, Harvard, MLA and Bluebook.

Can I integrate statistics into my blog or website?

Yes, Statista allows the easy integration of many basic statistics on other websites. Simply copy the HTML code that can be found under the ‘Share’ button for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.