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Dulseda.

* Diageo has introduced Dulseda, a superpremium liqueur inspired by the taste of the traditional Latin duke de leche, and made with a blend of select Caribbean rums and real cream. Dulce de leche, which means "milk jam," has a cultural resonance across all hispanic communities, the company says. Indeed, the entire front of the bottle is written in Spanish, enhancing the product's Latin provenance and authenticity. The new brand is available in 50 ml, 375 ml and 750 ml bottles and has a suggested average retail price of $19.99 for a 750 ml.

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Title Annotation:New Products & Packaging
Publication:Beverage Dynamics
Date:Nov 1, 2005
Words:96
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