This week alone I must have been sent a dozen invitations to champagne-fuelled property launches. The last time I was being sent this sort of invitation was before the financial crisis.
There are 20 per cent more sales listings for £5 million-plus properties than this time last year, data from the house price analyst LonRes shows, but the number of these homes under offer is down 43 per cent.
This has led to a surge of sellers attempting to stoke up interest in their prime properties with parties and publicity. Some properties are struggling to sell and estate agents are trying different tactics, including social media.
I am on Instagram, but have chosen to have a private profile, and my firm, Black Brick, is on
