Alex Wright, 32, is co-founder and chief executive of Dash Water, a flavoured sparkling water brand, which uses “wonky” or imperfect fruit. He founded it in 2017 with Jack Scott and has raised £21 million from investors including Patrice Evra, the former Manchester United player, and David Milner, the former chief executive of the bakery group St Pierre, as well as venture capital firms such as Beringea. Dash is now exported to 20 international markets including Australia, where the firm opened a production facility in 2020 at the height of the Covid pandemic. This year it expects sales of £34 million, with 75 per cent in the UK, 15 per cent in Australia and the rest from exports elsewhere.
The early days of Dash were
