Measurement solutions
It all starts with a view—and TikTok views drive more than a simple click-and-buy behaviour.
Better measurement means you're better equipped to reach your business goals. Dive into this Measurement 101 course at TikTok Academy to understand TikTok's range of solutions and how they can work for your business.
The more you fuel TikTok Ads Manager with reliable data, the better it becomes at generating conversions for your business. Follow the TikTok Fundamentals to establish your measurement baseline and set up your campaigns for success.
Campaign performance starts with effective measurement. Our solutions are designed to help you test, learn and optimize towards goals at every stage of the marketing funnel. Download our guide for an overview of the tools available to suit your needs.
Our proprietary and third-party solutions help to safeguard advertising on TikTok, so that marketers can have more confidence that their brand campaigns will be seen by real people in brand-safe environments. Visit the Brand Safety Center to learn more.
Our first-party measurement solution enables web advertisers to go beyond the last-click model and truly understand the customer journey on TikTok.
Learn moreUnderstand how different touchpoints in your customer journey contribute to conversions, with TransUnion's TruAudience Marketing Attribution solution.
Learn moreHear directly from your customers to understand what influenced their purchase decision, with post-purchase survey providers KnoCommerce and Fairing.
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