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A PERSONAL MESSAGE FROM UPWORTHY
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Let's Do More Together

Meet the people infusing their communities with love and support when it’s needed most

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.

In 2020, Mariposas shifted gears somewhat to help immigrants in the community who have lost their job or income stream due to the pandemic. The volunteers bring food and other essential supplies to families' homes, but Edith often lingers beyond the initial drop off, providing a sympathetic ear for families dealing with high levels of stress. Her patience and genuine concern inspires other Latinx people to come into the Mariposas circle and become community leaders, which in turn is making Memphis a more welcoming place for immigrants.

Tom Dittl, a first-grade teacher in Wisconsin

Like most teachers in 2020, Tom Dittl had to find fun, creative ways to navigate the challenges of teaching his students virtually. And he took it to the next level. Recently, Dittl made a music video of Jack Johnson's song "Upside Down" while dressed up as The Man in the Yellow Hat — a character from Curious George children's stories — to cheer up his students who've been cooped up at home. But the song also had a deeper purpose: He hoped it would inspire them to be kind to one another and spread that kindness around their communities.

In the video, he tells his students that you can always be kind, even when you're going through something tough. In response, many of them made "kindness rocks" and put them all over their neighborhoods as reminders for others to be kind.

Teachers have had one of the toughest jobs last year (not to mention every year). When a teacher like Mr. Dittl makes such a noticeable impact on his students, despite the obstacles and distractions of 2020, it's unequivocally a win.

Nikki and Jonathan Romain, creators of the Art Inc. Center in Peoria, Ill.

Arts education is so often overlooked, even though it can be a pathway to creative thinking, personal growth and a successful future. It's typically the first thing to go in lower-income public school curriculums, which leaves inner-city youth without an artistic outlet, or at least one that's professionally guided. So Nikki and Jonathan Romain decided to open up another artistic avenue for the inner-city youth of Peoria, Ill., in the form of an art center called Art Inc.

The Center provides space and tools for the entire community to have an experiential arts education. Nikki and Jonathan also offer support and structure for young people to try their hand at various forms of artistic expression and pursue higher education goals. Nikki is the Executive Director and handles most of the business of the nonprofit, whereas Jonathan, using his professional artist expertise, runs development of the art and culture programs. He also serves as a counselor for youth who may be struggling to find their way. Together, they've made Art Inc. a haven for all community members and a place where art is always valued.

Kari Harbath, 'involuntary expert in grief' in Utah

Kari Harbath is no stranger to hardship and suffering. In April 2019, due to pregnancy complications, she gave birth to a daughter who is deaf, blind and has CHARGE syndrome, a rare disorder that affects multiple organ systems in the body. If that weren't challenging enough, the following September, Kari lost her mother, and then this past June, she lost her husband of 13 years.

Yet somehow, after a year of unimaginable loss, Kari has managed to carry on with life and the care of her daughter, Sloan. In fact, she's taken what she's learned through her experience with grief and uses it to support others dealing with similar hardships. She's willing to return to that uncomfortable place over and over again just so she can help someone else climb out of it. Kari is available as a resource for anyone who's struggling or caring for someone who has disabilities and may feel lost.

Chavonne Hodges, Founder of Grillzandgranola in New York

When Chavonne was 26, she was going through a divorce and struggling with a panic disorder. She knew she needed to do something to help herself feel better, so she started working out at a gym. While there, she noticed a serious lack of racial and body diversity, so she decided to create her own gym and exercise program that caters to both. The gym is called Grillzandgranola, and aside from physical health, it's dedicated to mental wellbeing and community collaboration.

Amidst the COVID-19 pandemic, Grillzandgranola has moved classes online and created a space for group therapy called FEEL Better. These free therapy sessions are led by a diverse group of mental health professionals and are designed to help Black, Indigenous and people of color cope with grief, isolation, and negative emotions during these challenging times.

Love Wins
Kind, selfless acts have the power to change lives. It doesn't matter how big or small your act of kindness is, if it's thoughtful and genuine, you're doing it right. Not sure where to start? By joining P&G Good Everyday, you can lead with love through your actions. Each time you answer surveys, take quizzes and scan receipts, you can feel good knowing that P&G will automatically donate to your favorite cause like ending period poverty, saving wildlife, or providing natural disaster relief.

Join us and #LeadWithLove. We know that even the smallest acts of good can make a world of difference.

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One woman’s quest to unite the diverse Hispanic community is also helping battling COVID-19

Photo courtesy of Claudia Romo Edelman
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When the novel coronavirus hit the United States, life as we knew it quickly changed. As many people holed up in their homes, some essential workers had to make the impossible choice of going to work or quitting their jobs— a choice they continue to make each day.

Because over 80 percent of working Hispanic adults provide essential services for the U.S. economy, the Hispanic community is disproportionately affected. Hispanic families are also much more likely to live in multigenerational households, carrying the extra risk of infecting the most vulnerable. In fact, Hispanics are 20 times more likely than other patients to test positive for COVID-19.

Claudia Romo Edelman saw a community in desperate need of guidance and support. And she created Hispanic Star, a non-profit designed to help Hispanic people in the U.S. pull together as a proud, unified group and overcome barriers — the most pressing of which is the effects of the pandemic.

Because the Hispanic community is so diverse, unification is, and was, an enormous challenge.

Photo credit: Hispanic Star

The Hispanic Star campaign is rooted in a firm belief that "we don't win until we all win," and is viewed as both a unifying symbol and a nonpartisan, inclusive, inspirational, and unifying footing in order for Hispanics living in the United States to view themselves and help them act as a unified force for good. Hispanics widely represent stories of migration, struggle, resilience and strong values: hard work, optimism, family and friends, and belonging.

"We wanted to bring these efforts together under the Hispanic Star, for everyone to realize that together, we're stronger. We wanted every Hispanic to feel heard and valued and we want our platform to become a source of pride.

"We just need to showcase our contributions to this country, so Hispanics feel proud of our culture and history, and for everyone else to know we're not takers, but makers," Edelman said.

However, before the community can move forward, they have to stop the spread of COVID-19. This staggering need is why P&G, a founding partner of Hispanic Star, pledged to donate personal protective equipment and critical products to Hispanic essential workers and families affected by the virus. If one household member can stop the spread by not bringing the virus home to their family, countless lives could be saved.

Photo by Rod Long on Unsplash

According to the CDC, Hispanics not only were being exposed because of the nature of their work and/or the number of people living in their households, but also because of language barriers and limited access to health care. The lack of reliable health information in Spanish has impeded efforts to combat the spread of the virus in Hispanic communities, making them more likely to be unaware of the importance of things like mask wearing. Additionally, "Hispanic people are also the largest population segment without health insurance coverage in the United States, leaving those with presumptive symptoms or with a positive COVID-19 test with limited access to needed health care," according to this report.

Because of these unique challenges, Edelman says they launched the Hispanic Star "hubs"—regional groups of volunteers designed to bring people together and focus on each region and city's specific issues. They're also responsible for getting Family Support Packs, featuring critical home and personal care items provided by P&G, to families who need them most.

Photo courtesy of P&G Good Everyday

"We managed to get over 1.2 million products and helped more than 200,000 families nationwide. And the support is still ongoing," Edelman said. Collaborations with companies like P&G have enabled them to reach an extraordinary number of people. Still, there is a lot of ground to cover, and Edelman encourages anyone who is able to get involved.

"You can join your local hub, and if there isn't one you can start your own!" Edelman said. "There are so many things the community needs...we need stars to step up and lead the charge."

Short on time? You can make a difference by simply joining the P&G Good Everyday rewards program. Pick the Hispanic Star as your cause and by taking a survey, answering a quiz or scanning a receipt with P&G products, you can earn rewards. And the best part? As you earn, P&G will automatically donate to a cause you care about—so you can turn your everyday actions into acts of good, helping organizations like Hispanic Star extend further and provide immediate help to more and more families in need.
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Husband-wife pastor team built a network of support across Houston

Photo by Tim Mossholder on Unsplash
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Glenda moved to Houston from Ohio just before the pandemic hit. She didn't know that COVID-19-related delays would make it difficult to get her Texas driver's license and apply for unemployment benefits. She quickly found herself in an impossible situation — stranded in a strange place without money for food, gas, or a job to provide what she needed.

Alone, hungry, and scared, Glenda dialed 2-1-1 for help. The person on the other end of the line directed her to the Houston-based nonprofit Bread of Life, founded by St. John's United Methodist pastors Rudy and Juanita Rasmus.

For nearly 30 years, Bread of Life has been at the forefront of HIV/AIDS prevention, eliminating food insecurity, providing permanent housing to formerly homeless individuals and disaster relief.

Glenda sat in her car for 20 minutes outside of the building, trying to muster up the courage to get out and ask for help. She'd never been in this situation before, and she was terrified.

When she finally got out, she encountered Eva Thibaudeau, who happened to be walking down the street at the exact same time. Thibaudeau is the CEO of Temenos CDC, a nonprofit multi-unit housing development also founded by the Rasmuses, with a mission to serve Midtown Houston's homeless population.

Photo by Aarón Blanco Tejedor

"I saw a woman walking toward me in a hesitant fashion. I called out to her and admired her Juneteenth t-shirt," Thibaudeau said. Glenda asked her for directions, and they struck up a conversation. After finding out that she was in need, Thibaudeau sprang into action and began making phone calls. A few minutes later, two of her co-workers rounded the corner of St. John's church with a box of household goods, courtesy of Bread of Life.

As they loaded up Glenda's car with essentials, Thibaudeau asked questions and listened intently before inviting her to take a walk together.

"As [we] walked, she sobbed and shared that she isn't any more deserving than anyone else and she was so grateful for our kindness. I told her that this is what we do and reminded her that she is not alone. Once you find all of us, you have found the Houston Love!" said Thibaudeau. "I put my arm around her and asked, 'What's your name?' We laughed at realizing that we hadn't exchanged names yet. 'Glenda,' she answered. 'I'm Eva and we got you.'"

This kind of empathy and boundless love is what fuels the work of Pastors Rudy and Juanita Rasmus. By practicing what they preach—literally—they've created a Houston-based network of nonprofit organizations to cover almost every need imaginable.

The couple, who have been married for 36 years, light up recalling an event that transformed and refined their mission to serve. Shortly after they first took over the congregation at St. John's, they arrived at the church to find a homeless man sleeping on the front stoop. Rather than shooing him away, they invited him inside. That, in sum, is what they've been doing ever since: using what they have to help those in need.

"We have an amazing team of compassionate people who really work together to make good happen, and that's what we've been doing for almost 30 years," said Pastor Rudy. "Eva's story is a perfect example of that."

Bread of Life received an outpouring of support from across the U.S. after Upworthy published their story in June 2020, enabling them to begin offering free weekly COVID-19 testing to the residents of downtown Houston. During a time when access to testing was problematic for many Americans, this service undeniably saved a number of lives. Bread of Life serves a primarily homeless population, people with disabilities and no insurance, with a primary goal of reducing homelessness and food insecurity.

Recently, they've shifted their volunteer efforts to the herculean task of contact tracing and case management, offering yet another invaluable service. They now have an official Mobile COVID Testing Unit, offering completely contact free, mobile testing (note the arm holes in the side)!

Photo courtesy of Rudy Rasmus

Additionally, Bread of Life's partnership with Matthew:25 Ministries and the Houston Food Bank means that people who are sick and quarantined at home can now have food delivered. They've also added fresh, frozen meat to their weekly contactless distribution line downtown.

"Meat days are crazy," said Pastor Rudy. "Because people who are experiencing food insufficiency don't have many opportunities to get meat." He calls it "small scale pandemonium."

According to Feeding America, an additional 17.1 million Americans will experience food insecurity this year due to impacts from COVID-19, and they need our support now more than ever. In response to this growing problem, Feeding America® and Procter & Gamble have joined forces to bring food and household items to communities hit hardest by the pandemic. Across the U.S., P&G is donating products and personal care kits for distribution through the Feeding America network of food banks.

What Pastors Rudy and Juanita have accomplished in Houston is a direct result of ordinary people who are willing to do extraordinary things. And you can make a difference too by simply joining P&G Good Everyday. By taking action through the website, you can earn rewards by buying products you already know and love. And the best part? P&G will donate to a cause you care about so you can turn your everyday actions into acts of good.
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How do you convince people to vote? A marketing writer shares her attention-getting secrets

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Anne Hebert, a marketing writer living in Austin, TX, jokes that her closest friends think that her hobby is "low-key harassment for social good". She authors a website devoted entirely to People Doing Good Things. She's hosted a yearly canned food drive with up to 150 people stopping by to donate, resulting in hundreds of pounds of donations to take to the food bank for the past decade.

"I try to share info in a positive way that gives people hope and makes them aware of solutions or things they can do to try to make the world a little better," she said.

For now, she's encouraging people through a barrage of persistent, informative, and entertaining emails with one goal in mind: getting people to VOTE. The thing about emailing people and talking about politics, according to Hebert, is to catch their attention—which is how lice got involved.

"When my kids were in elementary school, I was class parent for a year, which meant I had to send the emails to the other parents. As I've learned over the years, a good intro will trick your audience into reading the rest of the email. In fact, another parent told me that my emails always stood out, especially the one that started: 'We need volunteers for the Valentine's Party...oh, and LICE.'"

Hebert isn't working with a specific organization. She is simply trying to motivate others to find ways to plug in to help get out the vote.

Photo by Phillip Goldsberry on Unsplash

The emails, which are entertaining and informative, break down basic ideas for exactly how to help educate and motivate other people to exercise their right to vote. She offers a multitude of suggestions and ideas based on level of difficulty, making it easy even for the most apathetic members of society. Her quirky and smart communication strategy caught the attention of Notley Tide, a non-partisan initiative launched in June of this year to encourage others to tap into their networks to advance racial justice and voting rights.

The members of Notley Tide receive monthly call-to-action emails, and Hebert's helpful resources have been shared in them, according to Minh Vu, who is leading the effort.

"A rising tide lifts all boats...in this case, our 'tide' is made up of our community of monthly givers and doers committed to building a more racially just future," said Vu. "The roots of the systemic and institutional racism that has been pervasive throughout our country's history continued to expose itself at the expense of Black lives with the murder of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others."

Hebert wasn't always this passionate about the democratic process; she began a couple of years ago by writing emails to a handful of people, encouraging them to educate themselves and take action to spread awareness of the importance of voting in every single election.

"Many people have never phone banked or knocked on doors," Hebert said. "My goal is to give people an entry point at which they are comfortable. Does anyone like to bake? Can anyone stuff envelopes?"

Photo courtesy of Anne Hebert

Research shows that more than a third of eligible voters are Gen Z or millennials, and 83% of people ages 18 to 29 believe they have the power to change the country and the world. However, voter registration numbers are down as a result of the COVID-19 pandemic, and with so many issues on the line, getting the young voters to make their voices heard is imperative. This is why Procter & Gamble has partnered with Global Citizen and HeadCount for #JustVote, a new initiative to register as many new voters as possible.

Hebert is concerned about missed opportunities for high schoolers and college students to register to vote, due to the impact of Covid-19. Normally those efforts are heavily promoted on campuses, and pushed forward by school administrators. With many schools operating abnormally due to the pandemic, there's a huge need to get kids who recently turned 18 or who are of age, but have never voted before, registered to vote and informed on where their voting locations are.

"I've organized with my neighbors to work to increase voter registration and turnout in our precinct and now we are helping with the surrounding precincts...the last two weekends, we got volunteers to put voter registration forms on thousands and thousands of student apartment complexes."

Photo courtesy of Anne Hebert

Voting is one way you can make a difference. Another is getting more people to the polls in November. So let's go do some social good.

Turn your everyday actions into acts of good by P&G Good Everyday, a rewards program for people who want to make a positive impact in the world.

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