What are cookies?
A cookie is a small text file that is placed onto your computer or other device and is used to identify the user or device to collect information. The cookie is used to track information such as the number of users and their frequency of use, profiles of users and their preferred digital services. While this cookie can tell us when you enter our digital services and which pages you visit, it cannot read data off your hard disk.
What are other tracking technologies?
Platform partners that we work with have also implemented pixels, tags, server-server tracking / server-forwarding and other tracking technologies which, based on your preferences, will allow certain digital signals to be collected from you, but they will similarly not allow data to be read off your hard disk.
You can choose to accept or decline cookies or other tracking technologies we use. See section below on managing your cookie / tracker consent settings to find out how you can convey your preferences to us and our partners. This may prevent you from taking full advantage of the digital service.
To safeguard your Personal Data, all electronic storage and transmission of Personal Data is secured with appropriate security technologies.
By using any of Singapore Tourism Board’s websites, you consent to our use of cookies to collect and use your personal data for the purposes of collecting website usage data in order to give you a customised online experience. Where any information collected through Cookies qualifies as personal data, our Privacy Policy applies to the collection and use of such personal data.
In the following segment of the Policy, we will be explaining the different types of cookies and/or trackers that are generally used.
Types of cookies / trackers
These are the different types of Cookies / trackers we and our service providers may use on our websites:
- Strictly necessary
These cookies / trackers are essential for you to browse the website and use our features. Cookies that allow us to remember points of interests you have added to favorites while you are browsing our site are an example of strictly necessary cookies. They are first-party session cookies and disabling these cookies will encumber the website’s performance and make features and services unavailable.
- Performance
These cookies / trackers collect data for statistical purposes on how visitors use our website, they do not contain personal information such as names that allows us to identify the visitors. All information collected from these cookies / trackers are aggregated and therefore, anonymous. It is only used to improve how our website works.
- Functionality
These cookies / trackers allow our website to remember choices you make such as your username or the region you are in, in order to provide you with enhanced personal features. For instance, enabling the use of this cookie / tracker allows elements of persistent personalisation on our website. We will be able to remember your language preference in subsequent visits you make to our website. Buttons and widgets provided by social network services and other third parties commonly set cookies / trackers, which enable visitors to perform actions like posting links, are social sharing cookies / trackers that fall into this category.
- Target and advertising
These cookies / trackers are used to deliver advertisements more relevant to you and your interest. They are usually placed by advertising networks with our permission. They could be used to measure the effectiveness of the advertising campaign or limit the number of times you see the same advertisement. In this category, there could also be third party social sharing, content or functionality services where there is a significant element of data collection by the third party for either advertising or profiling of visitors.
Third party data sharing
To deliver on our promise of bringing you a personalised experience on our websites, we often partner up with third parties, whom we share data with. Third parties such as our customers, partners and service providers may use cookies, trackers and similar technologies in connection with our services. Through such data partnerships, these partners might use for example, VisitSingapore.com's cookies, pixels and other tracking technologies to run targeted advertising messages on their websites, and similarly provide a more tailored website experience. We may also work with third parties to help us provide our services and for our own marketing purposes.
List of frequently used cookies / trackers on our websites
Cookie / Tracker |
Cookie / Tracker Type |
Description |
Amazon Web Services (AWS)
AWSALBCORS, AWSALB |
Strictly Necessary |
This cookie is managed by AWS and is used for load balancing, which is distributing traffic among multiple servers to improve our website performance and reliability. |
OneTrust OptanonAlertBoxClosed, OptanonConsent |
Strictly Necessary |
This cookie is set by websites using GDPR cookie law compliance solution from OneTrust. It enables the website not to show the message more than once to a user once user has consented or closed the notice. The cookie has a one year lifespan and contains no personal information. |
visitsingapore.com first party cookie _sp_root_domain_test_ |
Functionality |
This is used to test the root domain configuration; that is, to verify that the primary domain is set up correctly and the website is accessible. |
Adobe Analytics |
Performance |
This is used for session tracking so as to analyse the general usage of website, such as the percentage page viewed for optimising user experience and analytics purposes. We do not send directly identifying data. (e.g. name, email address etc.) https://experienceleague.adobe.com/docs/core-services/interface/ec-cookies/cookies-analytics.html?lang=en |
WOGAA (Snowplow) _sp_xxxxxxxxxx collectorCookie |
Performance |
Stores user information that is created when a user first visits a site and updated on subsequent visits. |
Meta Universal Tag fb-events.js |
Performance tracker Target and advertising tracker |
The tag is a code placed on the website that will collect data that helps to track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have taken some kind of action on STB website. |
Google Tag |
Performance tracker |
The tag is a code placed on the website that collects data that helps to:
|
Target and advertising tracker |
||
The Trade Desk Tag |
Performance tracker |
The tag is a code placed on the website that collects data that helps to:
|
Target and advertising tracker |
||
TikTok Tag |
Performance tracker |
The tag is a code placed on the website that collects data that helps to:
|
Target and advertising tracker |
||
LinkedIn Tag |
Performance tracker Target and advertising tracker |
The tag is a code placed on the website that collects data that helps to:
|
Adobe Marketing Cloud |
Performance tracker |
This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier to track users across visitsingapore.com domains and services for user experience optimisation purposes. |
YouTube |
Target and advertising tracker |
This cookie is used as a unique identifier to track viewing of videos. |
AppNexus Inc |
Target and advertising tracker |
Used to uniquely identify the user's browser or device via an unique ID for remarketing purposes. No personal data is collected. |
How to manage your cookie / tracking consent settings?
You can decide which cookies or other similar trackers you would like to accept by changing your browser’s settings. Most internet browsers allow some control of most cookies through the browser settings. The following are user guides of popular browsers and provide useful information on how you may adjust Cookies settings on your browser. If you choose to block all the cookies, you may not be able to access part of our website.
- Apple Safari (https://help.apple.com/safari/mac/8.0/en.lproj/sfri11471.html )
- Google Chrome (https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en)
- Microsoft Internet Explorer (https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies)
- Mozilla Firefox (https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer)
To exercise your preferences in relation to Google tracking technologies, you may find more information and instructions at the following hyperlinks:
https://blog.google/products/chrome/take-step-step-guide-your-chrome-privacy-settings/
Go to chrome://settings/adPrivacy in your browser
chrome://settings/adPrivacy
https://support.google.com/chrome/answer/13355898?hl=en
To find out more information on deleting or controlling cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity you may visit the following websites at:
- If you are in the US: https://thenai.org/opt-out/, https://optout.aboutads.info
- If you are in the EU: https://youronlinechoices.eu
Updates to this policy
We reserve the right to update this policy for reasons including but not limited to complying with relevant Singapore legislation, Singapore Government guidelines, regulatory directions, and other requirements of a similar nature. Examples of these include future amendments to the Singapore Personal Data Protection Act 2012 or amendments to the Singapore Government Instruction Manual. Translations of this Policy are provided only for reference and convenience to non-English readers. In case of discrepancies between the translated versions and this English version, the English version shall prevail.
Policy updated as at 5 August 2024