Svoboda | Graniru | BBC Russia | Golosameriki | Facebook
BBC RussianOur logos are focused on web use and have a responsive version where the isotype applications take over the role of the logo.

Download isotype
Basic isotype 256x256

256x256

Basic isotype 224x224

224x224

Basic isotype 192x192

192x192

Basic isotype 160x160

160x160

Basic isotype 128x128

128x128

06 Color

Primary color

Freepik color has always revolved around our core brand, Piki Blue. The new Freepik color palette follows suit, but expands in a more personal direction with tones inspired by our seaside home of Málaga.

In addition, our new palette offers dramatic contrasts with colors that are rich and dark while others are bright and pop. The result is a fun and flexible palette that tells our story in a unique and modern way.

Our primary color palette is rooted in cool tones that build upon the equity we’ve built with our use of blue. Additional new colors like Mediterranean and Málaga Red provide a punch of brightness and energy.

Download color palette

Piki Blue

  • Hex 336aea
  • RGB 51 106 234
  • Pantone 2727c
  • C80 M60 Y0 K0

Deep Blue

  • Hex 22244e
  • RGB 34 36 78
  • Pantone 274c
  • C98 M94 Y38 K35

Mediterranean

  • Hex 17d1c6
  • RGB 23 209 198
  • Pantone 3252c
  • C78 M0 Y35 K0

Málaga Red

  • Hex ff7d6a
  • RGB 255 125 106
  • Pantone 170c
  • C0 M70 Y55 K0

Off White

  • Hex faf6e7
  • RGB 250 246 231
  • Pantone 9226c
  • C1 M2 Y10 K0

07 Typography

Primary typeface

Now that the rationale for a new Freepik logo is clear, let's apply a similar mindset to why we're introducing new typefaces to the brand.

Our typefaces need to be well-crafted, hard-working, and infinitely legible. And they must also convey the burst of creativity at the heart of our offering.

The result is two typefaces that work together. Our primary typeface is Degular. The typeface’s modern-yet-timeless characters and flexible font weights make it ideal for showing off our brand personality.

Use it for headlines and highlighted paragraphs only.

  • Degular Regular
  • Degular Semibold

abc123

08 Freepik brands

Our portfolio

Our logo is essentially the face of our brand, and it needs to be contemporary (but timeless), fresh, and inspiring. It should illustrate and inherently symbolize the power of ideas and great design.

Download logos

Download and edit icons and stickers for your projects.

Create videos and motion graphics with tempates, royalty free music and sounds.

Google Slides and PowerPoint templates to boost your presentations.

Free templates and easy-to-use online editor to create outstanding design for small businesses.

As part of Freepik, you are invited to help shape our company narrative and how we help people turn their ideas into great designs faster, so they can express the power of their ideas.

And that’s where this handbook comes in - to give you guidelines to make sure that whenever we tell our story, it’s consistent.

Download assetsDownload brand book