Instagram + Facebook Sharing to Reels
Getting started with Sharing to Reels
Enable your users to share short-form videos to Instagram Reels and Facebook Reels, directly from your app. Learn best practices and tips to help you get started.
Why should you integrate with Sharing to Reels?
Increase Brand Awareness: Sharing videos from your app to Reels can boost brand awareness and organic traffic. Find out how a 150% increase in shared content helped Smule (one of the most popular social music apps) earn more organic traffic after integrating with Sharing to Reels.
Implement With Ease: With self-serve documentation, you can implement Sharing to Reels on Instagram within weeks, or even days for simpler integration setups.
Provide Value to Your Users: Your users can now share content directly to Instagram Reels with more convenient sharing, saving them time and making sharing more accessible than ever.
Go Beyond The Home Feed: Your app’s content is visible through public recommendations in the Reels and Explore tabs, and will continue to gain momentum over time (versus Stories, which disappear after 24 hours). Users can also share your content through Stories and direct messages for more engagement.
Plan your integration
Implementing Sharing to Reels can be generally broken down into 3 phases: planning, development and testing, and launch. Depending on your team’s resourcing and prioritization, you can implement Sharing to Reels within weeks, or even days for simpler integration setups.
Planning
Set Goals: Defining your goal will help guide how to integrate Sharing to Reels. Once your goal is defined, be sure to measure baseline levels before integrating to understand the impact of this integration.
Think through the user journey: Before you’re ready to build, take into consideration your sharing flows and how you can use the integration to save your users time and encourage sharing behavior.
Development and Testing
Development: Follow the instructions from our public documentation to implement Sharing to Reels.
Testing: Plan for buffer time for debugging your technical implementation and overall design before a public release. This feature can also be released incrementally.
Depending on the complexity of the share flow (i.e. a button that will directly share to reels versus a button that opens a dialog for the user to select the asset to share, then share to reels), the implementation time will vary.
Launch
Once you’re done implementing, educate your users and increase visibility of the sharing feature through product marketing, social media, and other promotion strategies.
Learn From Our Partners
From driving organic traffic to boosting sharing and engagement with content from your app, find out how our developer partners have integrated Sharing to Reels to create business impact.
Smule
"Since launching Sharing to Reels, we’ve seen a major boost in sharing activity on Facebook and Instagram and overwhelmingly positive reactions from our community."
— Kevin Carson, VP Global Artist and Industry Relations at Smule
