Programmatic has become a central part of digital media buying strategies, as it creates workflow efficiencies while the audience and data targeting capabilities improve campaign performance. With PubMatic's programmatic ad buying platform and solutions, buyers can transact on all inventory in the specific sales channels that are best suited to accomplish their goals of achieving increased ROI, at scale, within quality environments.
EXPLORE OUR PROGRAMMATIC BUYER PRODUCTS
PUBMATIC SSP
FOR BUYERS
The PubMatic SSP brings premium inventory, next-gen addressability and transparency to buyers, so you can drive ROI across the channels and formats that matter: including CTV, online video, mobile app, web, and beyond.
CONNECT
FOR BUYERS
Connect brings you closer to your customer with efficient, ROI-driven data targeting on the sell side. Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted — putting you ahead of the competition, today and tomorrow.
ACTIVATE
Unlock the efficiency and transparency of programmatic across CTV and video campaigns. Activate is an end-to-end solution that puts buyers in control of their media buying strategy, while simultaneously driving more revenue to publishers.
AUCTION PACKAGES
PubMatic’s Auction Packages from Connect allow you to leverage different data sets, so you can smash your campaign KPIs — no matter what your goal.
LG Ad Solutions is excited to be a launch partner for PubMatic’s Activate solution, underscoring our core commitment to drive collaboration with the brands and agencies we serve. By working together, we can ensure that clients have access to high-quality brand-safe CTV inventory and help create a more sustainable, thriving industry for everyone. We are already seeing advertiser adoption of the Activate platform, proving the value of greater transparency, efficiency and performance in the programmatic ecosystem.
KELLY MCMAHON
SVP AND HEAD OF GLOBAL OPERATIONS
LG AD SOLUTIONS
KEY CAPABILITIES
Analytics & LLD
Auction Packages
Inventory Discovery
Inventory Quality
PMP & PG
SPO
Measurement