Apple-delivered advertising helps people discover apps, products and services while respecting user privacy. To deliver personalised ads, Apple uses information about you to serve ads that are more relevant to you. You can find out more about the information Apple uses to serve advertisements to you while protecting your privacy.
If you don't want to receive personalised ads, you can choose to turn off the Personalised Ads setting on your iPhone, iPad, iPod touch and Mac. This may not decrease the number of ads you receive, but the ads may be less relevant to you. You can also turn off location-based ads on your iPhone, iPad, iPod touch and Mac.
Personalised ads
Turn off personalised ads on your device to limit Apple's use of information to serve ads that may be more relevant to you.
Turn off personalised ads on your iPhone, iPad or iPod touch
- Go to Settings > Privacy > Apple Advertising.
- Turn off Personalised Ads.
Turn off personalised ads on your Mac
- Go to System Preferences and click Security & Privacy.
- Select the Privacy tab.
- Select Apple Advertising in the side bar.
- Deselect Personalised Ads.
Location-based ads
If you grant the App Store or Apple News access to your device location, Apple’s advertising platform may use the current location of your device to provide you with geographically targeted ads on the App Store and on Apple News.
You can turn off geographically targeted ads.
Turn off location-based ads on your iPhone, iPad or iPod touch
- Go to Settings > Privacy > Location Services.
- Either tap to turn off Location Services or select App Store or News from the list and set Allow Location Access to Never.
Find out more about privacy and Location Services in iOS and iPadOS.
Turn off location-based ads on your Mac
- Go to System Preferences and click Security & Privacy.
- Select the Privacy tab.
- Select Location Services in the side bar.
- Deselect either “Enable Location Services” or “News”.
Learn more
- Find out more about Advertising & Privacy.
- Find out more about advertising with Apple.
- Find out how location services work on your iPhone, iPad and iPod touch.
- Find out more about Apple and privacy.