In this article
- What is My Ad Centre?
- Control whether you see personalised ads
- Customise ads topics and brands
- Control the info that Google uses to show you personalised ads
- My Ad Centre on ads
What is My Ad Centre?
My Ad Centre gives you greater control of the ads that you see on Google services, like Search, YouTube and Discover, by giving you options for customising ads and managing your privacy settings – either directly from ads that you see or in the My Ad Centre itself.
Control whether you see personalised ads
In My Ad Centre, you can easily control whether or not Google will show you personalised ads. You can turn on or off personalised ads on Google services at any time.
When you turn on personalised ads, your ads may seem more relevant because your info and the choices that you’ve made in My Ad Centre may be used to help find ads for products and brands that interest you.
When you turn off personalised ads, Google won't use the info or activity saved to your Google Account or your choices in My Ad Centre to show you ads. Instead, the ads that you see will be contextual – that is, they will be based on general factors like the time of day or the topic of the video, website or app that you're viewing.
Learn more about how personalised ads work on Google.
Customise ad topics and brands
With My Ad Centre, you can customise your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customising your ads, you have greater control of the kinds of ads that you see on Google services, like Search and YouTube.
When you customise your ad, you are influencing how Google determines what ads to show you. If you tell Google that you’d like to see more ads about hiking and see fewer ads about jewellery, you may start to see more ads related to the outdoors and fewer ones related to necklaces.
You can customise your ads in the My Ad Centre Customise ads tab or directly on the ads that you see on some Google services.
Learn more about how to customise the ads that you see.
Control the info that Google uses to show you personalised ads
With My Ad Centre, you can control and update what info Google uses to show you personalised ads, including:
- Info from your Google Account
- Categories used to show you ads
- Activities used to show you ads
- Areas from where you’ve used Google
You can control the info that Google uses to show you personalised ads in the My Ad Centre Manage Privacy tab.
Learn more about how to control the info that Google uses to show you personalised ads.
My Ad Centre on ads
You can open My Ad Centre directly on the ads that you see on some Google services, like Search and YouTube, by selecting the More menu. With My Ad Centre, you can:
- Block an ad
- Report an ad
- Like an ad
- Customise the ads that you’ll see
- Learn more about the advertiser
- See what info was used to show you that ad
Learn more about how to control the ads that you see when you see them.