'A simple yes or no is really the most important thing'This video can not be playedTo play this video you need to enable JavaScript in your browser.'A simple yes or no is really the most important thing'CloseChris Kay, CEO of advertising agency Saatchi & Saatchi in the UK, shares his business advice for our CEO Secrets series. Video by series producer Dougal ShawSubsectionBusinessPublished30 March 2022Shareclose panelShare pageCopy linkAbout sharingRead description