Audience Recommendations for Every Vertical
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and... Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
Comscore Congressional District CTV Index
The State of Streaming - OTT Landscape in India
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning adver...
Comscore Campaign Ratings Local
3 Ways Political Advertisers Can Win With CTV in 2024
Top 23 Insights of 2023
What marketers should know about the future of cross-platform measurement
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As this season’s NFL audiences have shown, they continue to fragment across screens.
Comscore In Conversation with the Green Bay Packers
Programmatic Decoded: What is Advertising Addressability?
2023 State of Streaming
Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
Our Commitment to Responsible Media
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Game On! How to Unlock the Potential of Fall Sports Viewership
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
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Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
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Streaming Insights
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.