BoostedListings
Reach more potential buyers across Facebook and make your Marketplace items stand out by converting listings to Facebook ads.
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Benefits of Boosting
Reach more people
Boosted Listings reach potential buyers on Facebook News Feed and Search in addition to Marketplace. Sellers who boost get 2.5x more listing views on average than those who don't.
Connect with more potential buyers
Boosted Listings leverage Facebook’s powerful personalized ads system to reach high intent buyers. Sellers who boost connect with 57% more potential buyers on average than those who don't.
Make your listings stand out
Boosted Listings are shown in dedicated spots on Marketplace feed, category and product detail pages. Sellers who boost receive messages from interested buyers 1.5x faster than those who don't.
*Based on internal Facebook data from over 10,000 sellers who boosted listings from Feb 15, 2021 – March 1, 2021.
These results are based on a predictive model trained on historical data and are not a guarantee of actual results.
How Boosting Works
Go to Your Listings in Marketplace, select Boost Listing for the item you wish to boost.
Select your total budget with the recommended campaign duration or choose a custom option. For Shipped listings you can also modify your target audience.
Set up your payment method and click Promote Now to convert your Marketplace listing to a Boosted Listing ad. You can then see detailed insights for each Boosted Listing.
Ready? Set. Boost!
Note: Boosted Listings are not available on Apple iOS mobile.
If you're using the Facebook app on an Apple mobile device, please log in to Facebook desktop instead.
Frequently asked questions
What happens to a listing when I boost it?
Boosting converts a Marketplace listing into a Facebook ad. This means your listing now proactively gets surfaced to millions of potential buyers on multiple Facebook surfaces beyond Marketplace.
What does a boosted listing look like?
Boosted listings uses details from your Marketplace listing to create an ad with a headline, price, and location.
Where do Boosted Listings appear?
They appear in Facebook News Feed, Facebook Search, Marketplace Search, Marketplace Product Detail Pages, Marketplace Browse and Marketplace Category pages.
How will I get charged for a Boosted Listing?
Sellers choose their budget and duration during setup but are actually charged on a per impression basis. This means you will only be billed if we find a relevant user who is interested in your product and we show them your listing. The maximum we will charge you for the duration of the campaign is the budget you've chosen.
Where are Boosted Listings available?
Boosted Listings are available in all markets where sellers can list items on Marketplace.
Note that sellers will not be able to use Boosted Listings on Apple iOS mobile devices.
If you're using Facebook app on an Apple mobile device, please log in to Facebook desktop instead.
