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Terms and Policies

Overview

Products sold on Facebook, Instagram, and WhatsApp must comply with our Commerce Policies. Additionally, products sold on Facebook must comply with Facebook's Community Standards, and products sold on Instagram must comply with Instagram's Community Guidelines. Buyers and sellers are also responsible for complying with all applicable laws and regulations. Failure to comply with our policies may result in a variety of consequences, including, but not limited to, removal of listings and other content, rejection of product tags, or suspension or termination of access to any or all Facebook, Instagram, or WhatsApp commerce surfaces or features. If you repeatedly post content that violates our policies, we may take additional action on your account. We reserve the right to reject, approve, or remove any listing for any reason at any time, in our sole discretion.

Steps to Take if Disapproved

Appeal the Decision

If your listing has been rejected for violating our Commerce Policies and you feel it was a mistake, you can request a review by following these steps for Marketplace, or these steps for products in your Catalog (availabe on Instagram, Facebook, and WhatsApp Business app), and we'll take another look.

Prohibited Content

Buying or selling of the following is prohibited on Facebook, Instagram, and WhatsApp commerce surfaces and features:

  1. Community Standards

    Commerce listings must not violate our Community Standards.

  2. Adult Products

    Listings may not promote the buying, selling, or use of adult products.

  3. Alcohol

    Listings may not promote the buying or selling of alcohol.

  4. Body Parts and Fluids

    Listings may not promote the buying or selling of human body parts or fluids.

  5. Digital Media and Electronic Devices

    Listings may not promote the buying or selling of devices that facilitate or encourage streaming digital content in an unauthorized manner or interfering with the functionality of electronic devices.

  6. Discrimination

    Listings, and commerce Messenger threads, must not wrongfully discriminate or suggest a preference for or against people because of a personal characteristic, included but not limited to, race, ethnicity, color, national origin, citizenship, religion, age, sex, sexual orientation, gender identity, family status, marital status, disability, or medical or genetic condition. Listings must comply with all applicable laws prohibiting discrimination. This includes but is not limited to discrimination for housing listings.

  7. Documents, Currency, and Financial Instruments

    Listings may not promote the buying or selling of real or fake documents, currency, financial instruments and virtual currency.

  8. Gambling

    Listings may not promote the buying, selling or facilitation of online gambling for money or money's worth, including digital currencies. Online gambling includes gaming, betting, lotteries, raffles, casino, fantasy sports, bingo, poker and sweepstakes in an online environment.

  9. Hazardous Goods and Materials

    Listings may not promote the buying or selling of hazardous materials and substances.

  10. Human Exploitation and Sexual Services

    Listings may not promote any form of human trafficking, prostitution, escort, or sexual services.

  11. Ingestible Supplements

    Listings may not promote the buying or selling of ingestible supplements.

  12. Jobs

    Listings on commerce products may not promote job opportunities. This prohibition includes job opportunities that fully describe the associated product or business model, as well as job opportunities that are misleading, deceptive, fraudulent or have an unclear business model.

  13. Land, Animals, and Animal Products

    Listings may not promote the buying or selling of animals or animal parts, or land in ecological conservation areas.

  14. Medical and Healthcare Products

    Listings may not promote medical and healthcare products and services, including medical devices, or smoking cessation products containing nicotine.

  15. Misleading, Violent, or Hateful

    Listings may not contain misleading, violent, or hateful products and offers.

  16. No Item for Sale

    Listings may not promote news, humor, or other content that does not offer any product for sale.

  17. Prescription Products, Drugs, and Drug Paraphernalia

    Listings may not promote the buying or selling of drugs, drug paraphernalia, or prescription products.

  18. Recalled Products

    Listings may not promote the buying or selling of recalled products.

  19. Services

    Services may not be listed.

  20. Sexually Positioned Products

    Listings may not position products or services in a sexually suggestive manner.

  21. Stolen Goods

    Listings may not promote the buying or selling of items that have been stolen.

  22. Subscriptions and Digital Products

    Listings may not promote the buying or selling of downloadable digital content, digital subscriptions, and digital accounts.

  23. Third-Party Infringement

    Listings may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright or trademark. This includes, but is not limited to, the promotion or sale of counterfeits, such as goods that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.

  24. Tobacco Products and Related
    Paraphernalia

    Listings may not promote the buying or selling of tobacco products or tobacco paraphernalia.

  25. Used Cosmetics

    Listings may not promote the buying or selling of cosmetics that have been used, or that are not sold in their original packaging.

  26. Vehicle Parts and Accessories

    Listings may not promote the buying, selling, or trading of certain vehicle parts and accessories.

  27. Weapons, Ammunition, and Explosives

    Listings may not promote the buying or selling of weapons, ammunition, and explosives.

Restricted Content

The sale of the following is restricted on Facebook, Instagram, and WhatsApp Commerce Products:

  1. Events or Admission Tickets

    The buying and selling of tickets is restricted.

  2. Gift Cards and Vouchers

    The buying and selling of gift cards or vouchers is restricted.

  3. Pet Adoption Matching Services

    Pet adoption matching services are restricted to vetted partners.