Comscore, Inc.

The legendary Coachella festival has now concluded with the combined weekends driving over 65M engagements on Facebook, Instagram and X, and 219M total video views on TikTok. Attendees embraced this iconic outdoor event and shared their experiences on social. For more insights like these, follow Comscore on LinkedIn, Instagram, Facebook or X, or check out our Insights page linked here: https://lnkd.in/dyxi45X   #coachella #comscoreinsights #socialmediainsights

For publishers navigating changes in the ecosystem, today's blog is a must read. Comscore's SVP of Product Management Kelly Barrett wraps our key takeaways from the Digiday Publisher Summit. Read it at this link 👉 https://lnkd.in/er8YxwgY #mediameasurement #digiday2024 #comscore

Are you a brand marketer or media buyer heading to the IAB Newfronts next week? Don't miss Comscore's Steve Bagdasarian on stage with Kochava CEO Charles F Manning on May 1 for the session 👀 ‘Driving Brand Marketing ROI across all screens and formats’. For details or to connect with our team at the Newfronts visit this link https://lnkd.in/e7A8WeRW #mediameasurement #crossplatform #brandmarketing #comscore #newfronts2024

If there's anyone you want 'Demystifying Data Privacy' in a panel discussion it's Comscore's Kelly Barrett. To join this ARF 'Young Pros' event next month, either via livestream or in person in New York visit this link 👉 https://lnkd.in/euvXRmrU Advertising Research Foundation (ARF) #cookieless #mediameasurement #privacy #comscore

This year's March Madness tournament was one for the books🏀 With the highest-rated women’s game ever, and 123.7M actions on social media throughout the tournament, fans were engaged across screens. If you haven’t caught our 2024 March Madness recap, click the link and read the full blog here 👉 https://lnkd.in/et8AYh2S #MarchMadness #NCAA #Comscore

ARF Shopper has wrapped with a panel discussion on 'Trends and Predictions for 2024 and Beyond'. From topics including cross-platform consumer insights to the way shoppers are deriving value from AI, the discussion with Comscore's Danan Ren, Brendan Light from Ipsos, Bharath Gaddam from Data POEM and Andrew Hotz from Google was a fitting close to the event. Earlier in the day, Danan Ren also co-presented the State of Digital Commerce session with Comscore's Ryan Williams, find the report at this link https://lnkd.in/e5utmjUb Advertising Research Foundation (ARF) #shopper2024 #mediameasurement #Comscore

We're live at ARF Shopper 🛒 with Comscore's annual State of Digital Commerce report! Comscore's Danan Ren and Ryan Williams have just released all our top insights on the main stage. Read the State of Digital Commerce report now, it's available at this link https://lnkd.in/e5utmjUb #ARFShopper Advertising Research Foundation (ARF) #mediameasurement #comscore

Comscore’s Melinda Gladnick has joined The Trade Desks’ John Ferraro on stage at the sfBIG Content CTV Summit to unpack the topic ‘CTV Innovations in Omnichannel Media Strategies’. The discussion included advice for brand leaders on leveraging Comscore Campaign Ratings to measure local CTV buys. To follow up with us on their engaging fireside, visit this link to get in touch https://lnkd.in/evuKvZQy #crossplatform #ctv #comscorecampaignratings #mediameasurement The Trade Desk

Comscore, Inc. is proud to partner with Thece to help measure the impact of its esports offering with 🎮 gaming audiences. Comscore leveraged its Media Valuation study across multiple campaigns and found an average equivalent media value of 4.5x of the brands' original spend. For more results read the details in our latest blog 👀 https://lnkd.in/enhHN9EV #livestreaming #gaming #genz #thece #comscore Bill Kelchner

Well deserved! Comscore change-maker Jessica Trainor recognized as one of the Top Women in Media & Ad Tech by AdMonsters and AdExchanger.