Standfirst reposted this
The world is better when everyone is included. Brands weren’t always conscious of this. And a glaring issue was companies failing to design for people who have disabilities. That’s changing thanks to a shift my friend Greg Hoffman calls radical accessibility. It’s a movement where companies are challenging norms in a revolutionary way. He writes… “A flourishing culture of innovation starts with empathy. A team’s ability to look beyond their own life and deeply consider the conditions, environments, and experiences of others in the world. That means not only solving problems for their core consumers, but also striving to deliver to those that have faced barriers, or had not been offered an invitation to experience the benefits within a specific product category.” For the full version, see the latest issue of The Business of Creativity newsletter. #radicalaccessibility #brands #businessofcreativity