The NAI

In a letter this week to the U.S. House Committee on Energy and Commerce, the NAI commented on the American Privacy Rights Act (APRA) discussion draft. Although the NAI supports a bipartisan, bicameral effort to establish a uniform national privacy framework, it urges members of the Committee to preserve beneficial uses of data.    The NAI writes: “As currently drafted, the APRA’s application to data-driven advertising, and particularly targeted advertising, is not clear. The discussion draft would likely restrict data processing in a way that would severely limit data-driven advertising and other beneficial uses of data that consumers want, and that business can provide responsibly.”   The APRA must provide clarity and certainty in data protection and privacy law to implement clear compliance processes.   Read the full letter here: https://lnkd.in/e-eVGZ4Z   #movingprivacyforward

NAI member companies nurture the long-term health of the online ecosystem by providing the foundation for a thriving and diverse market of ad-supported free content and services. A free an open internet in turn supports America’s small businesses and ensures that consumers continue to have a breadth of options. The vibrant ecosystem that supports small business online is built on a foundation of small publishers, offering consumers far more diversity of content than can be provided solely by their larger media rivals.

In a recent piece for AdExchanger, SafeGuard Privacy Co-Founder and CEO Richy Glassberg discusses the need for consistent, industry-wide privacy standards. Richy is one of our esteemed speakers for the #NAISummit. At the summit, he will give more insights into the future of the ad-tech industry.   Richy notes, “There are new requirements around what advertisers’ partners can and cannot do with consumers’ personal information. But it’s up to advertisers to ensure these requirements are met.”   Read the full piece: https://lnkd.in/eSEvAmXq   Register for the summit here: https://lnkd.in/gRJ-7SFz #movingprivacyforward

On March 31st, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities, kicking off an unprecedented new era in privacy compliance for companies directly engaged in health-related advertising and for the ad-tech ecosystem more broadly. Despite the MHMD’s ambiguity and the legal uncertainty, the NAI believes that there remain viable paths to compliance and best practices for those engaged in health-related advertising in Washington state. However, some companies may (and some have) chosen to cease business operations that potentially involve consumer health data in Washington until uncertainties are ironed out through litigation and enforcement actions. Ultimately, compliance decisions will vary based on each company’s tolerance for risk. Read more about the NAI's recommendations for companies assessing their path to compliance with the MHMD: https://bit.ly/3VQXM9L

In a new piece by Wendy Davis for MediaPost, "Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill," the NAI’s David LeDuc notes that further clarification is needed to resolve ambiguities in the proposed American Privacy Rights Act. While some provisions create an opt-in regime for behavioral advertising, others seem to only allow companies to process non-sensitive data for advertising purposes.   “There's a good deal of ambiguity in this initial draft that needs to be sorted out,” -David LeDuc, Vice President of Public Policy, The NAI.   Read the full piece: https://lnkd.in/eZTCTGKm

With national elections in November, and numerous state privacy laws enacted over the past four years, the ad-tech industry faces a unique landscape in 2024. At the #NAISummit, the panel "Privacy in an Election Year: Assessing the Impact of New Public Policies and Business Practices on 2024 Political Advertising," will examine what the industry should be focused on with that in mind. The panel will also address how political advertising will be different this election year. The discussion will cover how issue-based advertising around topics such as abortion, gun rights, and workers’ rights may be affected by state-level restrictions, geofencing restrictions, and transparency requirements.   Speakers include: -Mark Jablonowski, CTO & President, Optimal/DSPolitical -Lauren McDermott, General Counsel & Global Privacy Lead, MiQ -Noga Rosenthal, CPO & General Counsel, Ampersand -Anthony Matyjaszewski, Vice President, Compliance and Membership, NAI Register for the summit here: https://lnkd.in/gRJ-7SFz #movingprivacyforward

#NAISummit speaker Byron Tau recently joined The Daily Show to discuss his new book, "Means of Control." At the NAI Summit, Byron will further discuss the findings of his book at a fireside chat titled, "Exploring Industry Scrutiny of ‘Surveillance’ Practices." #movingprivacyforward Watch the full interview here: https://lnkd.in/gU5S66ia Learn more about the NAI Summit speakers: https://lnkd.in/eE6SeN7g

In a new blog post, the NAI's Meaghan (Donahue) Giaccia discusses what the advertising technology industry needs to know about the Washington My Health My Data Act (MHMD), that went into effect for covered entities this week.   In the piece she notes, "The NAI shares the goals of MHMD and believes that sensitive health data should never be used as the basis for targeted advertising without a consumer’s affirmative consent, informed by clear and conspicuous notice."   Read more about what the NAI considers to be provisions of note in the MHMD Act and their recommendations for best practices to prepare for enforcement: https://lnkd.in/e-2weTVV

In a new piece by William Kobin for The Bangor Daily News titled, "Maine Lawmakers Advance Strict Data Privacy Bill After Months of Debate," David LeDuc notes the importance of balancing consumer protections while still creating an environment where tailored advertising benefits both companies and consumers:   “I think Mainers want and deserve similar services and obviously similar protections, but we don’t think the two are mutually exclusive,” -David LeDuc, Vice President of Public Policy, The NAI.   Read the full piece: https://lnkd.in/e9G4K4qd

There are less than 50 days until the #NAISummit in New York on May 15-16! Be sure to register today in order to secure your spot at the premier conference for industry leaders at the intersection of digital advertising and privacy: https://bit.ly/48TNYyO #movingprivacyforward   Day One (Wednesday, May 15 - Afternoon) will be a half-day interactive workshop filled with exciting discussions with industry and legal experts: -Consumer Choice in 2024 and Beyond: OOPS, UOOM, GPC, GPP and More -Leading the Way with Location Data: A Discussion About The NAI and Industry Efforts to Raise Industry Standards -My Health My Data and Beyond: Compliance Perspectives One Year Later -The Children’s Privacy Landscape is Growing Up: How Companies Can Adapt to Evolving State and Federal Policies   Day Two (Thursday, May 16) will be a full day of insights from expert speakers, with a heavy focus on discussions with leading federal and state regulatory and enforcement officials. Here is a sneak peek of some of the sessions that will be happening on that day: -A View from the FTC: Overview of Policy and Enforcement Priorities for the Digital Media Industry with Ronnie Solomon, Attorney, FTC -Discussion with Leading North East States on Consumer Privacy Enforcement Priorities & Practice with Michele Lucan, Deputy Associate Attorney General, Connecticut & Gena Feist, Assistant Attorney General, New York -Exploring Industry Scrutiny of 'Surveillance' Practices: Fireside Chat with Byron Tau, Author and Former Technology Journalist, Wall Street Journal -What’s the Harm in Digital Advertising? Developments in Perception of Consumer Privacy Harms and How Policymakers are Responding -AI in Digital Advertising: Changing the Paradigm for Policy and Practice? -Privacy in an Election Year: Assessing the Impact of New Public Policies and Business Practices on 2024 Political Advertising