TV isn’t going anywhere, it’s going everywhere! 📺 Gain insights to elevate your planning strategy with recommendations from our Head of Marketing, Alison Gensheimer as she delves into the convergence of linear and streaming TV ➡️ http://nlsn.co/6040b8q4n.
Nielsen
Software Development
New York, NY 1,031,440 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Nielsen reposted this
Empowering clients with actionable outcomes to help them better engage with their clients. Providing insights on consumption habits across multiplatform landscape.
Is CTV part of your media strategy? Want to learn about the untapped potential with CTV? Nielsen will help you discover the secrets for a successful Upfronts/NewFronts season with crucial CTV insights! Let us help you capitalize on the converging media landscape. Watch now on demand! https://bit.ly/43prNiA
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💻 Missed the live session? Don't worry, we've got you covered! Discover the secrets to a successful Upfronts/NewFronts season with Nielsen's on-demand CTV strategies webinar: http://nlsn.co/6044bMZ7a
2024 Upfronts / NewFronts Webinar | Nielsen
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Nielsen reposted this
Advertisers, are you looking for audience insights to further develop your media strategy? Working at Nielsen, I’ve seen top brands leverage Nielsen’s Audience Measurement solutions for TV, digital, broadcast radio, and streaming data and help make campaigns smarter. Comment below if you’re interested in learning more. https://bit.ly/48DHIez
Audience measurement
nielsen.com
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Nielsen reposted this
On a Streaming Summit panel titled "The Business of FAST" at #NABShow, Gracenote's Jeremy Justice talked about helping smaller content providers up-level the discoverability of their offerings. Learn more: http://nlsn.co/6043byGwL
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Nielsen reposted this
Marketers, do you struggle with measuring the success of your campaigns across multiple platforms and devices? Look no further than Nielsen's digital audience measurement solutions! Gain invaluable insight into deduplicated reach and frequency metrics for your digital campaigns, as well as which platforms your audiences are consuming their digital content. Achieving a high ROI requires a focus on unique reach, and Nielsen's solutions can help you get there. Don't miss out on this opportunity to optimize your digital marketing strategy. Drop me a message to learn more! #DigitalMarketing #AudienceMeasurement #ROI #Nielsen #datadrivenmarketing #measurement #advertising #digitalmeasurement
Audience measurement
nielsen.com
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Nielsen reposted this
The Olympics is 99 days away - can't wait to see it all unfold in Paris! Major sporting events have the ability to uplift entire cities, communities and economies. Positive impact from events large and small can be sustained long after the athletes and fans have left town. Check out our latest case study on how Nielsen and @World Athletics are driving host city success beyond economic impact. Reach out to discuss hosting strategy or event analysis. https://bit.ly/3TFrEV1
Evolving the measurement of sports events
nielsen.com
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Nielsen reposted this
🤔Is your platform working hard to elevate your client’s brand? If you’re not actively measuring and showcasing your impact, let's connect! Nielsen’s Brand Impact solutions can help tell the story of your platform’s brand building power. https://bit.ly/49uO4NW
Brand Impact
nielsen.com
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Nielsen reposted this
If you weren’t able to join IAB Measurement Leadership Summit this year, check out their video archive available through the below link. In this short clip, I share thoughts on the merging of linear & streaming, rethinking measurement, and more at the #IAB Measurement Leadership Summit 2024. Nielsen https://lnkd.in/eYbMid_X
Ameneh Atai, Nielsen | IAB Measurement Leadership Summit
https://www.youtube.com/
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Curious about CTV strategies? 🤔 Check out a sneak peek of our recent on-demand webinar moderated by Ashwini Karandikar from 4As, featuring Nielsen's experts, Ameneh Atai and Tanner Goranson. Watch now: http://nlsn.co/6046bG4fy