How does meaningful change in sustainability happen? For one, being transparent about your progress and not expecting perfection overnight. Read more from Amanda Forrester in ExchangeWire on sustainability in adtech. https://bit.ly/4deThwa #DemandMore #DemandSustainability
OpenX
Technology, Information and Internet
Pasadena, CA 27,465 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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With sustainability front and center this #earthday, how do EMEA marketers plan to prioritize sustainable media buying this year? Check out the infographic: https://bit.ly/3Qdj3H6 #DemandMore #DemandSustainability
75% of European Brands and Agencies Report Sustainability Metrics Are a Top Priority | TheXchange
https://blog.openx.com
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The symbiotic relationship between Consumer AI, the open web, and publisher monetization is gaining more attention, which is exciting! Grateful to Chicago Interactive Marketing Association (CIMA) for hosting such a fantastic event and inviting experts like Stacy Bohrer from various fields in technology and media.
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We're thrilled to announce that OpenX's own Ana Calabrese and Stacy Bohrer have been recognized as Top Women in Media and Adtech by AdMonsters and AdExchanger. They're recognized for their contributions in data science and programmatic storytelling – we're honored to work with these women! https://bit.ly/3vXROJO #womeninadtech
Top Women in Media & Ad Tech - AdMonsters + AdExchanger
admonsters.com
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Welcome to Miami! If you are on the ground at POSSIBLE, swing by the OpenX cabana to meet with our team of programmatic experts! Plus, swing by the cabana from 5:30-6:30 today when our friends from Ad Net Zero US will join us for some drinks! #POSSIBLE2024
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Where are you on your path to sustainability? Aligning with global standards and seeking out independent third-party verification are the keys to creating a more sustainable future. Read more from Joseph Worswick in Digiday and dig into the value of responsible partners who value progress over perfection:
Like so many industries, the #adindustry is on a mission to shrink its #carbonfootprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a #tech partnership there. These are significant steps, but they’re just the beginning. The true game changer lies in seeing the bigger picture: the total #emissions from #advertising as a whole. This includes every ad, every campaign and every partner involved over the year. In this piece by Seb Joseph, we speak to Eric Shih of Cedara, Joseph Worswick of OpenX, Steven Filler of ShowHeroes Group, and Céline Craipeau of Jellyfish.
Ad industry prepares for ‘tipping point’ this year in sustainability
digiday.com
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Congratulations to our partners ID5.io on their recent announcement — our integration with ID5 is one of a variety of tactics advertisers can test now to effectively reach their audiences without the use of third-party cookies. Read more and reach out to your OpenX account team today:
📢 Breaking News: ID5 is proud to share that it has successfully closed its Series B funding round, securing an impressive $20 million investment. This investment is the largest to date in the identity space and validates ID5's role in propelling the industry forward at this pivotal moment. Strategic investors like Sir Martin Sorrell's S4S Ventures and TransUnion joined existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, AXIO Capital, and Aperiam Ventures to support ID5 in growing its privacy-first advertising identity service. To learn more about this funding round, our investors, and ID5's plans for growth check out this article from Lara O'Reilly O'Reily of Business Insider . Learn More > https://ow.ly/7yjv50Rb8W9
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Curious how AI will impact marketing? Tune in or join us live in Chicago at Chicago Interactive Marketing Association (CIMA)'s Navigating AI event on April 17th 4-6PM CT. Come for the insights from Stacy Bohrer and stay for the networking! Register here: https://bit.ly/43QvaQ1
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chicagoima.org
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We’re thrilled to announce Mitchell Greenway’s new role as Managing Director, APAC where he will continue to strengthen our presence in the region including OpenX’s CTV supply footprint. Andrew T. — thank you for building an incredible foundation in the market for OpenX. Read more about Mitchell Greenway: https://bit.ly/43SXy3Z
Mitchell Greenway promoted as new managing director for OpenX in APAC - MARKETECH APAC
https://marketech-apac.com
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How does the entire industry get to a transparent, biddable CTV ecosystem that benefits buyers, publishers and DSPs? Geoff Wolinetz outlines a framework in Streaming Media Magazine. Take a read: https://bit.ly/3VPPmj5 #CTVadvertising
Despite the Boom, Biddable CTV Has Some Big Problems to Address
streamingmedia.com