Xandr

The time has come! Xandr has successfully migrated on over to MSA (Microsoft Advertising), so to learn more and stay updated on all news and content, follow us on the Microsoft Advertising page. You'll also be getting a sneak peak into #canneslions2023. See you there!

We are pleased to share our brand-new case study that we developed in close collaboration with our partner BurdaForward, a leading publisher sales house in Germany. With Xandr’s powerful Prebid Server Premium (PSP) solution, Burda achieved remarkable success in optimizing their in-app inventory fill rate. Swipe to see the challenges solved and impacts made. See results in the full case study here: https://lnkd.in/gWWqz3NP

Think changing ad servers is impossible? Ask DPG Media IT how they landed on Xandr. Full case study here for the results! https://lnkd.in/eW8WiyzM

#ICYMI Xandr's Director of Marketplace Development Michael Simpkins recently joined Daniel Knapp, IAB Europe's Chief Economist on their Digital Dawn podcast. They discuss the topic of supply path optimization and brands are leaning in to take more control over their supply chain to maximize cost and operational efficiencies. Take a listen below.

Tired of juggling multiple platforms to manage your #CTV monetization? Check out our guide to learn more about the benefits of a unified monetization stack. https://lnkd.in/eQAdMj-g

Unlock more opportunities with curated catalogs on Invest DSP. Data owners can better merchandise their deals, and buyers can better reach audiences at scale. Learn more on the Microsoft Advertising blog here: https://lnkd.in/eBG2-zH4

Curious as to how you can use curation services to your benefit? Dig into our guide covering key factors you should consider when choosing a curation provider in our #CTV Monetization Guidebook: https://lnkd.in/eQAdMj-g

#ICYMI Now available within Xandr's Curate platform, Adelaide brings two new attention-based PMPs to market. These solutions make it easy for advertisers to achieve better business and environmental outcomes at scale. Discover how brands like Mars and Nestlé Nespresso SA SA are already benefiting from this initiative on AdExchanger.

Join Xandr's Amina Begum, Director Solutions Consulting, at Virtual Programmatic Day with IAB Europe. The event will be hosted by Xaxis at their offices as well as virtually on Thursday, May 4th at 2:10pm GMT. Amina will join a panel discussion on the challenges and opportunities of Programmatic Omnichannel campaigns alongside industry experts.   In-person register here: https://lnkd.in/eaUiR2AB Virtually register here: https://lnkd.in/erbnzkW6

Looking to manage your #CTV inventory and grow demand? From demand opportunities to yield capabilities, an SSP can help you unlock the full potential of your inventory. But HOW do you ask? View our guide to learn more and find the right SSP for your needs --> https://lnkd.in/eQAdMj-g