Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.
Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.
Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement
Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative
By: Talia Comorau, Senior Director, Product Management at Magnite Ad delivery abides by the Goldilocks principle. Overexposure degrades the user experience and wastes ad budgets. But underexposure fails to achieve brand objectives. Marketers need to find a sweet spot that’s “just right.” Ad serving tools such as frequency capping are vital in driving campaign outcomes. … Continued