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Unbiased

Because we don’t own or operate media, we can prioritize your ad spend toward inventory that helps your campaign perform better.

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Open and interoperable

Choose your preferred solutions from the industry’s largest marketplace of data, measurement, brand safety, and inventory providers.

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Objective measurement

Gain an unbiased understanding of your campaign effectiveness with our marketplace of objective and transparent third-party measurement solutions.

Stay on the cutting edge, fuel your competitive edge

  • Retail data

    Access data from the largest marketplace of the world’s biggest retailers to target high-value audiences and connect your omnichannel media buys to sales and ROI.  

  • Identity

    We’re partnering industrywide to set a new standard for identity on the open internet through Unified ID 2.0 and EUID, so you can scale your audiences and measure campaigns more effectively.

  • Connected TV

    As the preferred DSP for CTV media buying, we partner with all major ad-supported streaming services to provide you with access to premium inventory, as well as the ability to tie your CTV ads to your omnichannel campaigns.

  • Omnichannel at scale

    We make it easier to unify your media buying across channels and touchpoints in a single platform, with the queries-per-second scale to help you consider more opportunities to connect with your customers wherever they’re spending time on the open internet.

  • Data and measurement

    Our robust marketplace of data and measurement solutions makes it easy to connect with your most valuable audiences more effectively, and measure results that matter for your brand.

  • Artificial intelligence

    Koa™, your AI co-pilot, is the industry’s leading and most transparent AI solution designed to complement human intuition with data-driven insights throughout every aspect of our platform, so you can maximize campaign performance — and your time.

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