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Temps forts de l’année : quelles opportunités pour les marques en fonction des marchés ?

DestinationIndex white paper

Au niveau mondial, 58% des consommateurs déclarent avoir augmenté leurs dépenses à l’occasion des grands temps forts de l’année (Noël, la fête des Mères ou encore le Black Friday).

Ces événements offrent aux marques une excellente occasion d'accroître leur notoriété et de stimuler leurs ventes. Nous avons réalisé une étude dans 18 pays afin de mieux comprendre le parcours d’achat des consommateurs pendant ces périodes et selon les marchés.

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EURO 2024 : que s’est-il passé ?

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YouGov Recommend rankings 2024

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Comment capter l'attention des jeunes ?

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PR & Social Surveys Calendar – Summer 2024 Edition

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UEFA Euro 2024 : à quoi s’attendre ?

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"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors

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