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Temps forts de l’année : quelles opportunités pour les marques en fonction des marchés ?
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Au niveau mondial, 58% des consommateurs déclarent avoir augmenté leurs dépenses à l’occasion des grands temps forts de l’année (Noël, la fête des Mères ou encore le Black Friday). 

Ces événements offrent aux marques une excellente occasion d'accroître leur notoriété et de stimuler leurs ventes. Nous avons réalisé une étude dans 18 pays afin de mieux comprendre le parcours d’achat des consommateurs pendant ces périodes et selon les marchés.

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