Como a COVID-19 mudou os comportamentos e atitudes de compra? Como os comportamentos se normalizarão pós-pandemia? Este relatório explora tendências dos consumidores que moldam o futuro do varejo e revela oportunidades para as marcas do setor.
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Veja como suas campanhas afetam as opiniões dos consumidores instantaneamente. Tome decisões informadas e estratégicas que ampliam o alcance da marca, impulsionam o apoio ao consumidor e aumentam o ROI.
Como a COVID-19 mudou os comportamentos e atitudes de compra? Como os comportamentos se normalizarão pós-pandemia? Este relatório explora tendências dos consumidores que moldam o futuro do varejo e revela oportunidades para as marcas do setor.
YouGov tem mais de 15 anos de experiência em inteligência do consumidor no setor de varejo. Prepare sua estratégia para o futuro e acompanhe as preferências de compra do consumidor explorando nossos insights mais recentes do setor abaixo.
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Dados podem ser publicados como ‘YouGov Research’
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Amostras nacionalmente representativas e targets específicos
Análises de subgrupo
Dados disponíveis na YouGov Crunch
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Capacidades Globais
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Dados podem ser publicados como ‘YouGov Research’
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"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet. . . Using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles for consumer media behaviors, unlocked a powerful insight that we would not have been able to get otherwise.”
Matt Slater, Senior Manager, Marketing Insights at Molson Coors