Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
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Insights | 16-04-2024
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Insights | 21-03-2024
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 20-03-2024
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Insights | 19-03-2024
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Insights | 29-02-2024
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Insights | 20-02-2024
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Insights | 29-01-2024
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Insights | 25-01-2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Insights | 16-01-2024
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Insights | 09-01-2024
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
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