TBI Communications

We recently attended a Marketing AI Institute webinar which presented the results of their recent survey on the use of AI in marketing – here are some of our key takeaways: #ArtificialIntelligence:  ✅ Reduces time spent on repetitive, data-driven tasks  ✅ Reveals more actionable insights from #marketing data  ✅ Accelerates revenue growth  Favoured AI tools:  ✅ ChatGPT  ✅ Perplexity Barriers to adopting AI in marketing – with only 34% of organisations implementing generative AI policies:  🚧 Lack of education  🚧 Lack of training  🚧 Lack of strategy  

In this article published by Adobe, marketers explore the impact of short video content on user engagement and behaviour.     The key takeaways included:    📈 YouTube shorts (less than 60 seconds) received 27% more views than videos longer than 60 seconds.  📈 YouTube shorts also resulted in 70% more likes and 5% higher engagement.  📈 1/3 marketers reported an increase in website traffic (between 15-25%) from using YouTube shorts.    🤔 Will you be using short form video in your marketing strategy?    Read the article here: https://bit.ly/3Xs4fYZ   

TBI were so pleased to collaborate with Clarivate to explore views from the global library community - you can sign up to receive a copy below.

The countdown is on! 4 weeks to go before the The Association Of Learned and Professional Society Publishers (ALPSP) conference. Kelly Henwood will be there for TBI. Will we see you there?   Follow the link below to arrange a meet up with Kelly at ALPSP.  🔗https://bit.ly/3M8kXXc #academicpublishing #scholcomms #scholarlypublishing  

Not familiar with our newsletter, Tiny Sparks to The Big Idea?    Every month, we share key updates in #marketing and #publishing, discussing everything from the latest insights and news to what we’re reading.     We also showcase our fantastic and talented team of marketers and our wide range of services to support the growth of publishers, societies, university presses, and beyond.        This month’s issue is titled:     📣 Celebrating success and innovation in marketing!    Be sure to subscribe! 

Are you a #marketing or #publishing professional? Our newsletter, Tiny Sparks to The Big Idea is for you! In this month’s issue we’ve shared: 🎥 An example of great #marketing from Springer Nature Group with their Instagram video. 📈 A case study on the positive impact of our work for BJUI Knowledge who hired TBI in 2023 to cover a maternity leave vacancy in their marketing team. 📣 Industry news – including articles on Karger Publishers and Clarivate from Research Information and STM Publishing News. Be sure to subscribe so you receive our newsletter monthly.

  An interesting article from DesignRush on paid and organic #socialmedia!     To pull out just a few insightful points:    ✅ Facebook is the most effective for driving organic growth (from data box)  ✅ More authentic content works best  ✅ Use video! 66% of respondents said short videos are the most engaging in-feed content type (Sprout Social)  ✅ “Short-term paid social delivers immediate visibility, which is ideal for promotions.” – Bryan Philips    🔗To read the full article, see the link in the comments! 

Following on from the Forbes article last quarter (see link in comments) on publisher’s use of #socialmedia, this quarter we’re keen to find out what content you are prioritising for social media? 

Are you a not-for-profit and interested in running Google Ads campaigns to help meet your business goals?    We’ve helped multiple clients utilise the $10,000 monthly Google Ads grant that is available to non-profits. Most of these clients were either unaware of the grant or didn’t have the resources in-house to plan, set up, and manage #GoogleAds campaigns, which is why they came to TBI.     See the link in the comments to find out how we can help you scale your #digitalmarketing efforts. 

🔎 Springer Nature Group have announced they will be introducing two new #AI tools to help with #researchintegrity in academic #publishing.     The tools are designed to identify research papers that contain AI-generated fake content or problematic images.    “Our new tools, which we are constantly improving, are helping us to stay one step ahead of the fraudsters and ensure that the research we publish is robust and can be trusted to be used and built on.” – Chris Graf, Director of Research Integrity at Springer Nature    Trustworthy research is key to advancing knowledge, and it’s great to see tools being developed to combat some of these research integrity issues.