Meta Pixel

Add a piece of code to your website that lets you measure, optimize and build audiences for your ad campaigns.

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Introduction

What is the Meta Pixel?

The Meta Pixel is a piece of code on your website that can help you better understand the effectiveness of your advertising and the actions people take on your site, like visiting a page or adding an item to their cart. You’ll also be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs.

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